Advanced Instagram Marketing
Overview
Random Instagram posting can waste time, weaken brand trust and make growth feel unpredictable. Advanced Instagram Marketing helps learners build smarter social media marketing skills through profile optimisation, content planning, Reels, hashtags, captions, Stories, analytics, influencer marketing and audience engagement.
You will learn how to align posts with goals, improve discoverability, review performance, avoid common mistakes and create a one-month content calendar. Ideal for entrepreneurs, freelancers, marketing assistants, content creators and small business owners, this Instagram marketing course supports UK career goals in digital marketing, content creation, social media management, brand growth and freelance marketing services.
Key Benefits Included
► Accredited by CPD
► Endorsed by QLS (Quality Licence Scheme)
► Instant Access
► 24/7 Learning Assistance
► Self-paced learning and laptop, tablet, smartphone-friendly
► Fully online, interactive course with audio voiceover
► Developed by qualified professionals in the field
Learning Outcomes
This Advanced Instagram Marketing course helps learners improve Instagram content, brand growth, audience engagement, and performance tracking for business, freelance, or creator goals.
► Develop structured Instagram strategies linked to clear marketing goals
► Optimise Instagram profiles for trust, clarity, and action
► Create posts, captions, Stories, and Reels-style content confidently
► Apply hashtag strategies to improve reach and discoverability
► Analyse Instagram Insights to guide better content decisions
Who is This Course For?
This Instagram marketing course online is ideal for learners who want to grow a brand, promote services, support clients, and improve content planning.
► Small business owners using Instagram for brand awareness and leads
► Entrepreneurs launching products, services or online offers
► Content creators building personal brands and audience trust
► Digital marketing assistants and marketing coordinators
► Freelancers managing Instagram accounts for clients
Certification
CPD Certification
After successfully completing the assessment of this course, you can apply for the CPD accredited certificates.
PDF certificate: £9.99
Hardcopy certificate: £15.99
Career Opportunities
This course can support social media, content, digital marketing, brand, and influencer marketing roles. UK salaries may range from £23,500 to £60,000, depending on role, experience, portfolio, location, and wider digital skills.
► Social Media Assistant: £22,000–£28,000 per year
► Social Media Executive: £23,000–£35,000 per year
► Social Media Manager: £25,000–£50,000 per year
► Digital Marketing Assistant: £23,500–£25,000 per year
► Digital Marketing Executive: £27,000–£30,000 per year
Course Curriculum
The course covers a wide range of essential topics, including:
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Course Curriculum
| Section 1: Welcome to the Course | |||
| Unit 1: Welcome to the Course | 00:06:00 | ||
| Unit 2: Course Overview | 00:07:00 | ||
| Section 2: Instagram Basics | |||
| Unit 1: Why You Need an Instagram Content Plan | 00:05:00 | ||
| Unit 2: Instagram Facts You Must Know | 00:04:00 | ||
| Unit 3: Best Practices for Instagram | 00:03:00 | ||
| Unit 4: Is Instagram Worth Your Time & Efforts | 00:04:00 | ||
| Section 3: Setting Up & Optimising Your Instagram Account | |||
| Unit 1: Types of Instagram Accounts | 00:11:00 | ||
| Unit 2: Create an Instagram Account | 00:04:00 | ||
| Unit 3: Converting Personal Account to Business Account | 00:04:00 | ||
| Unit 4: Tips for Choosing the Right Handle or Username | 00:06:00 | ||
| Unit 5: 6 Tips for a Perfect Profile Picture | 00:13:00 | ||
| Unit 6: Uploading the Profile Picture | 00:02:00 | ||
| Unit 7: Optimising Bio with Right Keywords | 00:07:00 | ||
| Unit 8: Optimising Your Instagram Account | 00:05:00 | ||
| Unit 9: How to Add Multiple Links in Your Instagram Bio | 00:07:00 | ||
| Unit 10: How to Stay Safe on Instagram? | 00:01:00 | ||
| Unit 11: Task 1: Set Up & Optimise Your Account | 00:01:00 | ||
| Section 4: Important First Steps | |||
| Unit 1: 3 Questions Before We Begin | 00:06:00 | ||
| Unit 2: Getting into Instagram Mindset | 00:04:00 | ||
| Unit 3: Following Your Competitors | 00:06:00 | ||
| Unit 4: Finding Accounts to Follow | 00:06:00 | ||
| Unit 5: Download Your Instagram Worksheet | 00:01:00 | ||
| Unit 6: How to Stay Updated with Latest Instagram Trends & Happenings | 00:04:00 | ||
| Unit 7: Task 2: Finding & Following Accounts in Your Niche | 00:01:00 | ||
| Section 5: What to Post on Instagram: Choose Your Content Style | |||
| Unit 1: Types of Instagram Content | 00:05:00 | ||
| Unit 2: What to Post on Personal Account | 00:06:00 | ||
| Unit 3: 8 Things You Should Post on Business Account | 00:10:00 | ||
| Unit 4: Re-posting Other People’s Content | 00:04:00 | ||
| Unit 5: Instagram Live | 00:02:00 | ||
| Unit 6: Using Instagram Stories | 00:02:00 | ||
| Unit 7: IGTV | 00:04:00 | ||
| Unit 8: Following Community Guidelines on Instagram | 00:01:00 | ||
| Unit 9: Task 3: Choose the Type of Content | 00:01:00 | ||
| Section 6: Learn to Create Engaging Posts | |||
| Unit 1: Image Size & Best Practices for Instagram Success | 00:05:00 | ||
| Unit 2: Clicking Pictures | 00:03:00 | ||
| Unit 3: Tools to Find Free Images for Posts | 00:13:00 | ||
| Unit 4: Buying Images | 00:09:00 | ||
| Unit 5: Create Your Post in 5 minutes With a Free Tool | 00:16:00 | ||
| Unit 6: The Best Free App for Creating & Editing Posts | 00:22:00 | ||
| Unit 7: Design a Post with Me- in Less Than 5 Minutes | 00:11:00 | ||
| Unit 8: Task 4: Create Post for Your Instagram Account | 00:02:00 | ||
| Section 7: Video Posts | |||
| Unit 1: Best Practices for Video Post | 00:05:00 | ||
| Unit 2: Types of Videos on Instagram | 00:07:00 | ||
| Unit 3: Finding & Using Videos for Free | 00:08:00 | ||
| Unit 4: 9 Free Video Editing Apps | 00:11:00 | ||
| Section 8: Posting | |||
| Unit 1: Ingredients of a Perfect Caption | 00:04:00 | ||
| Unit 2: How to Include Call to Action for More Engagement | 00:07:00 | ||
| Unit 3: Simple Tips to Write Attractive Captions | 00:07:00 | ||
| Unit 4: What Are Hashtags + How to Choose Them | 00:15:00 | ||
| Unit 5: Hashtag Strategy | 00:08:00 | ||
| Unit 6: Publishing Post on Instagram | 00:03:00 | ||
| Unit 7: Finding the Best Time to Post: Manually (Free Method) | 00:18:00 | ||
| Unit 8: Free & Paid Apps to Find the Best Time to Post on Instagram | 00:07:00 | ||
| Unit 9: Task 5: Publish Your Post | 00:02:00 | ||
| Section 9: Making Instagram Marketing Easy | |||
| Unit 1: Saving Draft in Instagram | 00:06:00 | ||
| Unit 2: How to Schedule Posts: Step by Step Tutorial | 00:10:00 | ||
| Unit 3: Best Scheduling Apps | 00:13:00 | ||
| Section 10: How to Create 1 Month Content in Advance to Post on Your Account | |||
| Unit 1: Why You Need an Instagram Content Plan | 00:02:00 | ||
| Unit 2: Make a Content Calendar | 00:07:00 | ||
| Unit 3: Create 30 Days of Instagram Content | 00:05:00 | ||
| Section 11: Instagram Stories | |||
| Unit 1: Introduction to Instagram Stories | 00:07:00 | ||
| Unit 2: Types of Instagram Stories | 00:04:00 | ||
| Unit 3: Stories: Walk-through & Posting | 00:11:00 | ||
| Unit 4: Instagram Stories (Ads) | 00:04:00 | ||
| Unit 5: How to Re-use Old Posts Through Stories for Maximum Engagement | 00:04:00 | ||
| Unit 6: Muting Someone’s Stories | 00:02:00 | ||
| Unit 7: Creating Your Account Nametag | 00:02:00 | ||
| Unit 8: Keeping Instagram Stories for More Than 24 Hours (or Forever) | 00:03:00 | ||
| Unit 9: Checking & Analyzing Instagram Stories Analytics | 00:02:00 | ||
| Unit 10: Task 7: Create & Post Instagram Stories | 00:01:00 | ||
| Section 12: Mistakes to Avoid on Instagram | |||
| Unit 1: 5 Reasons Why Instagram Suspend or Remove User Accounts | 00:07:00 | ||
| Unit 2: What are Black Hat Techniques & Should You Use Them | 00:09:00 | ||
| Unit 3: Black Hat Strategies to Get Quick Followers, Likes & Comments | 00:04:00 | ||
| Unit 4: Engagement Rate: The Secret to Instagram Success | 00:14:00 | ||
| Unit 5: Short Term Success or Long Term Legacy or Impact | 00:04:00 | ||
| Section 13: Growing Account & Gaining Followers | |||
| Unit 1: Growing on Instagram | 00:05:00 | ||
| Unit 2: Paid Methods to Grow Your Instagram Account | 00:05:00 | ||
| Unit 3: Buying Shoutouts for Growth | 00:16:00 | ||
| Unit 4: Collaborating with Influencers: Part 1 | 00:16:00 | ||
| Unit 5: Collaborating with Influencers: Part 2 | 00:05:00 | ||
| Unit 6: Instagram Ads | 00:09:00 | ||
| Unit 7: Free Ways to Grow Your Instagram Account | 00:01:00 | ||
| Unit 8: Method 1: Engagement Groups | 00:05:00 | ||
| Unit 9: Method 2: Shout for Shout (S4S) | 00:08:00 | ||
| Unit 10: Method 3: Reposting | 00:08:00 | ||
| Unit 11: Method 4: Cross Promotion | 00:04:00 | ||
| Unit 12: Method 5: Consistent Posting – Instagram Routine for Maximum Success | 00:13:00 | ||
| Unit 13: Bonus Method: Giveaways & Contests | 00:10:00 | ||
| Section 14: Hacks, Tips & Tricks to Level Up Your Instagram Game | |||
| Unit 1: Adding Solid Color & Semi Transparent Background in Stories | 00:05:00 | ||
| Unit 2: How to Create a Peek – Through Background in Instagram Stories | 00:03:00 | ||
| Unit 3: Creating Attractive Story Backgrounds Within Instagram App | 00:06:00 | ||
| Unit 4: How to Use Unique Fonts in Bio, Captions, Comments | 00:03:00 | ||
| Unit 5: Adding 3D Text on Instagram Stories | 00:03:00 | ||
| Unit 6: Inspecting Instagram Accounts: Date of Joining, Location, Country | 00:02:00 | ||
| Section 15: How to Earn Money from Your Instagram Account | |||
| Unit 1: 5 Ways to Make Money on Instagram | 00:02:00 | ||
| Unit 2: Earn Money Through Affiliate Marketing | 00:08:00 | ||
| Unit 3: Earning from Sponsorships | 00:07:00 | ||
| Unit 4: Promote & Sell Your Own Products | 00:12:00 | ||
| Unit 5: How to Earn Money by Promoting Other Instagram Accounts | 00:16:00 | ||
| Unit 6: Account Flipping | 00:06:00 | ||
| Unit 7: Obvious but Uncommon Way of Making Money on Instagram | 00:04:00 | ||
| Section 16: Influencer Marketing: Earn Money with Instagram | |||
| Unit 1: Introduction to Influencer Marketing | 00:04:00 | ||
| Unit 2: Myths & Misconceptions About Influencer Marketing – Busted | 00:11:00 | ||
| Unit 3: Types of Influencer on Instagram | 00:07:00 | ||
| Unit 4: Platforms/ Websites That Will Help You Collaborate with Brands | 00:04:00 | ||
| Unit 5: 3 Ways to Reach Out to Brands | 00:06:00 | ||
| Unit 6: Checklist for Writing Professional Email + 7 Key Points | 00:05:00 | ||
| Unit 7: Sample Email | 00:02:00 | ||
| Unit 8: Important Do’s & Don’ts of Influencer Marketing | 00:07:00 | ||
| Section 17: Bonus: Instagram Marketing on Autopilot | |||
| Unit 1: Instagram Marketing on Autopilot | 00:17:00 | ||
| Unit 2: Hiring Virtual Assistants or Freelancers | 00:07:00 | ||
| Unit 3: Conclusion | 00:01:00 | ||
| Assignment | |||
| Assignment – Advanced Instagram Marketing | 3 weeks, 4 days | ||
| Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
Certificate of Achievement
Upon completion, you will receive a CPD-accredited certificate recognised globally. Choose from:
Pdf Certificate & Transcript £7.99
Hardcopy Certificate & Transcript £17.99
This certification validates your knowledge and skills, boosting your employability in healthcare.
Advanced Instagram Marketing is an online course covering Instagram strategy, profile optimisation, content planning, Stories, video posts, hashtags, analytics, follower growth, influencer marketing and monetisation routes for learners who want stronger social media marketing skills.
Yes, this course is suitable for learners who understand basic Instagram use and want to improve. It starts with account setup and Instagram basics before moving into content strategy, engagement, growth methods and monetisation.
You will learn how to optimise an Instagram account, choose content styles, create engaging posts, use Stories and video, plan content in advance, avoid common mistakes, grow followers and explore influencer marketing opportunities.
Yes, the course can help you understand follower growth, content consistency, engagement methods, account optimisation and planning. Actual growth depends on your niche, audience, content quality, posting consistency and wider marketing approach.
Yes, this course can support learning for social media assistant, digital marketing assistant, content creator, influencer marketing assistant and freelance marketing roles. Employers may also look for portfolio examples and wider marketing experience.
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