Introduction to Digital Marketing Starting an Online E-Commerce Store |
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Introduction |
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00:06:00 |
Module 01: Types of E-Commerce Stores |
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Types of E-Commerce Stores |
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00:04:00 |
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Business to Business Ecommerce |
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00:04:00 |
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Business to Consumer Ecommerce |
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00:05:00 |
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Ecommerce |
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00:04:00 |
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Consumer to Business Ecommerce |
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00:03:00 |
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B2G (also called B2A) Government / Public Administration |
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00:05:00 |
Module 02: Types of E-Commerce Business Models |
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Types of E-Commerce Business Models |
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00:04:00 |
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Drop Shipping |
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00:04:00 |
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Wholesaling and Warehousing |
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00:04:00 |
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Private Labeling and Manufacturing |
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00:04:00 |
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White Labeling |
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00:03:00 |
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Subscription |
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00:04:00 |
Module 03: What You Can Sell in an E-Commerce Store |
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What You Can Sell in an E-Commerce Store |
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00:03:00 |
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Identify or Create Products That Solve a Problem |
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00:04:00 |
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Find Products You and Other People are Passionate About |
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00:05:00 |
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Find Products With Branding Potential |
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00:04:00 |
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Hop on Trends Early |
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00:04:00 |
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Find Products that Fulfill Guilty Pleasures |
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00:04:00 |
Module 04: Digital Marketing Strategies to Market an E-Commerce Business |
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Digital Marketing Strategies to Market an E-Commerce Business |
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00:04:00 |
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Boost Product Visualization |
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00:03:00 |
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Add Video |
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00:03:00 |
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Automate with Chatbots |
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00:05:00 |
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Reduce Cart Abandonment |
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00:04:00 |
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Use Retargeting Tactics |
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00:03:00 |
Module 05: Tips to Increase E-Commerce Online Sales |
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Tips to Increase E-Commerce Online Sales |
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00:04:00 |
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Reach in-market Shoppers with Google Shopping Ads |
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00:03:00 |
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Remarket to Them with Display Ads |
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00:04:00 |
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Turn Likes into sales with Shopping on Instagram |
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00:04:00 |
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Instill Trust with Customer Reviews |
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00:03:00 |
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Up your Cross-selling Game with Pop-ups |
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00:04:00 |
Module 06: Incorporating Affiliate Marketing into Your E-Commerce Business |
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Incorporating Affiliate Marketing into Your E-Commerce Business |
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00:04:00 |
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Determine if an Affiliate Program is Right for You |
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00:04:00 |
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Find Publishers to Partner With |
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00:05:00 |
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Review and Approve Publishers |
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00:04:00 |
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Conduct Ongoing Review |
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00:04:00 |
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Win new Customers with Referral Marketing (Affiliate Marketing) |
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00:04:00 |
Module 07: Conclusion |
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Review |
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00:04:00 |
Assignment |
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Assignment -Digital Marketing Starting an online E-Commerce Store |
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00:00:00 |