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Social Media Marketing

Course Overview

The number of social media users in the UK is projected to reach 58 million by 2025, covering almost 85% of the population. Platforms like Instagram, TikTok, and LinkedIn will dominate the marketing space. With user engagement at an all-time high, businesses are doubling down on targeted advertising. By 2029, the total spend on social media advertising in the UK is expected to surpass £10 billion. This creates a huge demand for skilled social media marketers who can navigate paid ads, organic growth strategies, and community management. New graduates and professionals entering the field should focus on mastering platform algorithms, paid advertising techniques, and analytics tools to stay competitive.

Why Should People in the UK Invest Their Time in the Digital Marketing Sector?

  • Rapid Industry Growth: The UK’s digital advertising market is valued at over £18 billion, with social media playing a significant role in this growth.

  • High Demand: 80% of UK businesses now rely on social media for marketing, creating strong demand for skilled social media managers.

  • Competitive Salaries: Social media managers in the UK earn between £25,000 and £45,000 annually, with potential for growth in specialised roles.

  • Global Reach: Social media allows UK businesses to connect with international markets, boosting demand for professionals who can manage cross-border strategies.

  • Essential for Brand Building: Over 90% of consumers research products on social media before purchasing, making effective management crucial for business success.

Social Media Marketer Career Path Overview:

The social media marketer career path starts by developing a solid foundation in digital content creation, community management, and paid social advertising. At the entry level, roles such as social media coordinator or content creator are common, focusing on creating posts, engaging with audiences, and monitoring performance metrics. As you gain experience, you can move into higher-level roles like social media manager or strategist, where you will oversee campaigns, manage larger budgets, and collaborate with cross-functional teams. Ultimately, this career can lead to senior roles such as director of social media, where you’ll shape the overall social media strategy for a company or brand.

 

Take charge of your career by enrolling in the Social Media Marketer programme today! With comprehensive career support, including expert help with CV creation and interview preparation, we’ll assist you in securing your ideal job. Don’t miss the opportunity to become a proficient Social Media Marketer—enrol now and begin shaping your future!

 

Our Job Ready Programme is crafted to ensure your success. Here’s how it works:

  • Enrol in the Programme – Access to (number of courses in the bundle) detailed career-focused courses.

  • Learn at Your Own Pace – Enjoy lifetime access to course materials, giving you the flexibility to study and get certified when it suits you.

  • Mock and Final Interviews – We’ll prepare you with practice interviews to get you ready for the real ones.

  • Achieve 85%+ – Attain this score to successfully complete the programme.

  • Ready for Job Interviews – We’ll arrange interviews with trusted UK companies to help you secure your ideal job.

  • 50% Refund Ready – If we don’t secure you a job interview after successful completion, we will refund 50% of your programme fees.

 

Please Note: Thames College is a One Education approved resale partner for Quality Licence Scheme Endorsed courses.

Description

What’s Included in The Social Media Marketer– Job Ready Programme Package?

The Social Media Marketer – Job Ready Programme provides a comprehensive suite of services designed to help you successfully secure a job. Here’s a breakdown of what’s included:

  • Core Course Content: Full access to all career path courses, providing a strong foundation in IT skills.
  • Certification: Receive free certificates upon completion, in both PDF and hard copy formats for each course.
  • Job Market Analysis: Insights into current job market trends and opportunities to guide your job search strategy.
  • Job Readiness: A thorough review of your course progress to ensure you’re fully prepared to enter the workforce confidently.
  • CV and Portfolio Enhancement: Professional help to improve your CV and portfolio, showcasing your skills to stand out in the job market.
  • LinkedIn Optimisation: A professional overhaul of your LinkedIn profile to attract recruiters and industry professionals.
  • Resource Library: Access supplementary materials like e-books, industry reports, and video tutorials to expand your knowledge.
  • Expert Tutor Support: Ongoing assistance from subject matter experts to guide you through learning and advanced topics.
  • 24/7 Mentor Support: Continuous access to a dedicated mentor for up to 3 months after programme completion to support follow-up and problem-solving.
  • Access to Industry Tools: Temporary access to industry-standard software (e.g., Grammarly Premium) to gain hands-on experience with relevant tools.
  • Mock Interviews with Feedback: Participate in three mock interviews with detailed feedback to sharpen your interview skills.
  • Advanced Job Placement Support: Access exclusive job listings and direct connections with employers.
  • Application Assistance: Guidance on creating tailored job applications to increase your chances of securing interviews.
  • Interview Support: Assistance with interview preparation, including scheduling, performance tips, and salary negotiation strategies.
  • Onboarding Support: Help with navigating the onboarding process for a smooth transition into your new role.
  • Job Hurdle Guidance: Strategies for managing workplace challenges, such as work-life balance, stress management, and productivity improvement.

Entry Requirements:

No formal requirements—any UK resident aged 18 or over can enrol. Basic English skills, computer literacy, and a valid UK work permit are necessary.

Disclaimer:

Thames College may share learner information with partner agencies to support job placement. For full terms and details, download the programme guide from the resources section. Feel free to ask any questions in the Q&A section.

Course Curriculum:

  • Social Media Marketing-Understanding Social Media Marketing
  • Social Media Marketing-Marketing As A Business Priority
  • Social Media Marketing-The Buyer Journey
  • Bob’s World View
  • Social Media Marketing-Social Media Marketing And SEO
  • Social Media Marketing-Social Media Marketing Platforms
  • Social Media Marketing-Posting On Social Media Platforms
  • Social Media Marketing-Social Media Posting Ideas
  • Social Media Marketing-Creating A Social Media Marketing Post
  • Social Media Marketing-Community Based Marketing
  • Social Media Marketing – Building A Social Media And Content Marketing Plan
  • Social Media Marketing – Cases Studies
  • Creating Social Media Images
  • Profile Image – Creating Your Social Media Profile Image
  • Profile Image – Lighting And Posing Your Subject
  • Profile Image – Editing Your Image With Snapseed On An iPhone Or Smartphone
  • Blogging – Copywriting For Blogs And Articles
  • Blogging – Writing Your Copy
  • Email Marketing – Building Your Email List
  • Email Marketing – Using Your Email List
  • Email Marketing – Email Copywriting
  • Email Marketing – Email Analytics – Automations – Maintenence
  • Local SEO + SEO – A Guide To Ranking Your Local Business In Google Local Search
  • Local SEO + SEO – Google Search And Your Position In Local Search
  • Local SEO + SEO – Google My Business – A Strong Local SEO Factor
  • Local SEO + SEO – Building Up Reviews – Including Google Local Reviews
  • Local SEO + SEO – Backlinks – Understand How They Improve SEO
  • Local SEO + SEO – On Site SEO – Improving Your Sites SEO
  • Local SEO + SEO – Keyword Optimisation For Powerful SEO
  • Local SEO + SEO – Local Business Online Marketing
  • YouTube Marketing – YouTube Channel Setup And SEO
  • YouTube Marketing – YouTube Video Launch Strategy
  • Audio Production – Mastering Audio Production For Video And Podcasting
  • Video Production – Mastering Video Lighting And Subject Composition
  • Video Production – Green Screen Video Production
  • Video Production – On Camera Presence – Getting Comfortable On Camera
  • Video Production – Writing A Promotional Script For Your Video
  • Video Production – Video/Audio Editing With Adobe Premiere Pro + Adobe Audition
  • Introduction To Vlogging
  • Understanding Instagram
  • Quora Marketing
  • Pinterest Marketing

You will also receive these additional courses with Social Media Manager

  • The Ultimate SEO Blueprint – Easily Ranking #1 On Google
  • Keyword Research Certificate Course for SEO
  • Affiliate Marketing
  • Google Ads
  • Graphic Design Using Canva
  • Basic Adobe Photoshop
  • Creative Logo Animation
  • Content Writing
  • Copywriting
  • Product Photography
  • Equality and Diversity Training Course
  • Business English and Communication
  • Cross – Cultural Awareness
  • Communication Building Masterclass
  • Sales & Negotiation Skills
  • The Art of Persuasive Communication
  • Workplace Confidentiality
  • Self Confidence & Self Esteem
  • Problem Solving and Decision Making
  • Time Management

Who Is This Course For?

  • Career Changers: Professionals from other industries looking to transition into the fast-growing field of social media marketing.
  • Students and Graduates: Recent graduates who want to build a career in digital marketing and need to gain practical skills in social media management.
  • Brand Managers: Those responsible for overseeing brand image and communication, who need to stay on top of social media trends and strategies.
  • Community Managers: Individuals managing online communities who want to learn how to engage users effectively and grow an active following.
  • Event Promoters: Event organisers seek to leverage social media platforms to increase event visibility and attendance.

Requirements

No formal entry requirements! No prerequisites or relevant experience is required!

This course is accessible to anyone with an eagerness to learn. All you require is—

Career Path

  1. Social Media Assistant – £18,000 – £25,000
  2. Social Media Coordinator – £22,000 – £30,000
  3. Social Media Executive – £25,000 – £35,000
  4. Social Media Manager – £30,000 – £50,000
  5. Paid Social Media Specialist – £35,000 – £55,000
  6. Social Media Strategist – £40,000 – £60,000
  7. Influencer Marketing Manager – £35,000 – £55,000
  8. Community Manager – £28,000 – £45,000
  9. Content Marketing Manager – £35,000 – £60,000
  10. Head of Social Media – £60,000 – £100,000+

Course Curriculum

Social Media Marketing-Understanding Social Media Marketing
Mastering Social Media Marketing 00:10:00
Introduction To The Social Media Marketing Masterclass 00:01:00
Introduction To The Social Media Marketing Section 00:01:00
The Social Media Marketing Monster 00:03:00
Free Vs Paid Traffic 00:03:00
What Is Marketing? 00:10:00
What Is Media? 00:04:00
What Is Social? 00:07:00
Local Vs International 00:03:00
Activities To Complete 00:01:00
Social Media Marketing-Marketing As A Business Priority
Introduction To Marketing As A Business Priority 00:01:00
The Marketing Company 00:04:00
Feast And Famine 00:03:00
Continuous Marketing 00:04:00
The 80/20 Principle 00:04:00
Sales And Marketing 00:05:00
Activities To Complete 00:01:00
Social Media Marketing-The Buyer Journey
Introduction To Understanding The Buyer Journey 00:01:00
Meet Bob 1 00:14:00
The Seven Steps To Marriage 00:05:00
The Buyer Journey AIDA 00:03:00
Attention Content 00:02:00
Interest Content 00:07:00
Desire Content 00:04:00
Action Content 00:04:00
Activities To Complete 00:01:00
Bob's World View
Introduction To Bob’s World View 00:01:00
Understanding World Views 00:05:00
Understanding Bob 00:03:00
Confirming A World View 00:06:00
Bob’s World View – Activities To Complete 00:01:00
Social Media Marketing-Social Media Marketing And SEO
Introduction To Social Media Marketing & SEO 00:01:00
The Truth About Social Signals 00:04:00
The Problem With New Websites 00:07:00
The Snowball Effect 00:04:00
The Great Deception 00:03:00
Your Website As Your Data Center 00:08:00
Activities To Complete 4 00:01:00
Social Media Marketing-Social Media Marketing Platforms
Introduction To Social Media Marketing Platforms 00:01:00
Finding Bob 00:02:00
What Platform Should I Use? 00:03:00
Business Or Personal Branding? 00:08:00
Social Media Branding Tips 00:03:00
Creating Your Social Media Marketing Biography 00:04:00
House Keeping 00:03:00
Activities To Complete 00:01:00
Social Media Marketing-Posting On Social Media Platforms
Introduction To Posting On Social Media Platforms 00:01:00
The Golden Rules 00:03:00
Curation Vs Creation Of Content 00:04:00
What Types Of Content Should I Create? 00:04:00
Written Content 00:01:00
Photography Content 00:05:00
Infographics Content 00:03:00
Podcast Content 00:03:00
Video Content 00:05:00
Automation Best Practices 00:03:00
Activities To Complete 00:01:00
Social Media Marketing-Social Media Posting Ideas
Introduction To Social Media Posting Ideas 00:01:00
Where Do I Get Posting Ideas From? 00:02:00
Stupid Questions 00:04:00
Conversations 00:03:00
Stories – The Power Of Narrative 00:06:00
Industry News 00:03:00
Content Capture Systems 00:02:00
Respecting Your Audience 00:03:00
Activities To Complete 00:01:00
Social Media Marketing-Creating A Social Media Marketing Post
Introduction To Creating A Social Media Marketing Post 00:01:00
Take Them To The Movies 00:02:00
Headlines 00:03:00
Body Text 00:05:00
Using Images 00:06:00
Video Posts 00:07:00
Quizzes And Polls 00:01:00
Links 00:02:00
Hashtags 00:03:00
Activities To Complete 00:01:00
Social Media Marketing-Community Based Marketing
Introduction To Community Based Marketing 00:01:00
The Best Kept Secret 00:03:00
Choosing A Niche For Your Community 00:04:00
Choosing A Platform For Your Community 00:03:00
Gate Keepers 00:03:00
Community Rules 00:03:00
Shared Ownership 00:04:00
Visiting Other Communities 00:03:00
Activities To Complete 00:01:00
Social Media Marketing - Building A Social Media And Content Marketing Plan
Introduction To Building A Social Media Marketing Plan 00:01:00
Why You Need A Plan 00:02:00
Your Social Media Schedule 00:03:00
Your Content Calendar 00:04:00
Setting Realistic Time Frames 00:03:00
Responsibilities And Roles 00:03:00
SMART Goals For Your Marketing 00:08:00
Social Media Marketing - Cases Studies
Introduction To Social Media Case Studies 00:01:00
Social Media Marketing Mistakes – Part 1 00:07:00
Social Media Marketing Mistakes – Part 2 00:04:00
Twitter Case Studies 00:06:00
Facebook Case Studies 00:05:00
LinkedIn Case Studies 00:05:00
YouTube Case Studies 00:05:00
Instagram Case Studies 00:04:00
Pinterest Case Studies 00:04:00
Social Media Case Studies – Activities To Complete 00:01:00
Creating Social Media Images
Introduction To Creating Social Media Images With Adobe Spark 00:01:00
Adobe Spark Tools Explained 00:05:00
Example Of An Adobe Spark Social Image Created On Desktop 00:04:00
Example Of An Adobe Spark Social Image Created On Mobile 00:04:00
Activities To Complete – Adobe Spark 00:01:00
Profile Image - Creating Your Social Media Profile Image
Introduction To Social Media Profile Image Creation 00:01:00
Equipment Needed 00:07:00
Understanding Your Camera 00:05:00
Profile Image - Lighting And Posing Your Subject
Offset Lighting Set Up For Portraits 00:08:00
Front Lit Lighting For Portraits 00:07:00
Setting The Exposure 00:04:00
Posing The Face 00:10:00
Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone
Editing A Male Portrait 00:10:00
Finishing Your Male Portrait 00:06:00
Editing A Female Portrait 00:11:00
Blogging - Copywriting For Blogs And Articles
Introduction To Blogging & Copywriting 00:01:00
Identifying Your Niche Audience 00:07:00
Finding Your Style As A Writer 00:10:00
Preparation – Tracking Ideas For Your Blogs And Articles 00:10:00
Page Setup And Formatting 00:06:00
Links And Actions 00:08:00
Additional Content On The Page 00:05:00
Blogging - Writing Your Copy
AIDA Copywriting 00:01:00
AIDA – The Attention Phase 00:06:00
AIDA – The Interest Phase 00:01:00
AIDA – The Desire Phase 00:05:00
AIDA – The Action Phase 00:07:00
Additional Thoughts For Your Blogging And Article Writing 00:03:00
Email Marketing - Building Your Email List
Introduction 00:03:00
Email Marketing – Grasping The Concept 00:08:00
Email Marketing Software – Choosing Your Email Marketing Provider 00:06:00
Building Your Email Marketing List 00:06:00
Different Ways To Get An Email Sign Up 00:08:00
Asking For The Email 00:05:00
The Magic Of PDF’s 00:09:00
Email Marketing - Using Your Email List
An Email List Is For Selling Stuff – Right? 00:08:00
Email Marketing Styles 00:06:00
Email Marketing - Email Copywriting
Email Writing Styles 00:08:00
Email Copywriting – Using AIDA 00:08:00
Email Spam Traps & Pitfalls 00:11:00
Email Marketing - Email Analytics - Automations - Maintenence
Email Analytics – What To Measure 00:10:00
Email Automations – Understanding Their Usage 00:04:00
Surveys – How To Use Them To Improve Your List 00:13:00
Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search
Introduction To The Course 00:01:00
Google Search – Understanding How Google Search Works 00:03:00
Local SEO + SEO - Google Search And Your Position In Local Search
Local SEO Ranking Factors 00:06:00
Your Local Ranking Factors – How They Impact Your SEO 00:02:00
Your Analytics Spreadsheet 00:02:00
Domain Authority And Page Authority 00:03:00
Trust Flow 00:03:00
Check Your Local SEO Ranking Score 00:03:00
Google Local Search 00:13:00
Local SEO + SEO - Google My Business - A Strong Local SEO Factor
Google My Business 00:11:00
Cleaning Up Old Google Local Listings 00:05:00
Creating A Google Review Strategy 00:08:00
Local SEO + SEO - Building Up Reviews - Including Google Local Reviews
Citations – Setting Up Your NAP Page 00:04:00
Managing Your Citations 00:13:00
Local SEO + SEO - Backlinks - Understand How They Improve SEO
Back Linking – An Introduction 00:03:00
Checking The Quality Of Your Back Links 00:04:00
Building Back Links 00:07:00
Social Media Business Pages As Back Links 00:02:00
Local SEO + SEO - On Site SEO - Improving Your Sites SEO
Content Marketing As Part Of Your Local SEO 00:03:00
Creating Your Content 00:11:00
Local SEO + SEO - Keyword Optimisation For Powerful SEO
Understanding Keywords 00:03:00
Keyword Strategies – How To Use Keywords Effectively 00:07:00
Inserting Your Keywords On Your Website 00:09:00
Local SEO + SEO - Local Business Online Marketing
Marketing A Local Business 00:02:00
AIDA Marketing – An Overview 00:05:00
Adwords – An Introduction 00:04:00
Google Profiles For Google Personal Accounts 00:08:00
Setting Up A Local SEO Marketing Consultancy 00:11:00
YouTube Marketing - YouTube Channel Setup And SEO
Building Your YouTube Landing Page 00:01:00
YouTube SEO – The Importance Of Titles 00:01:00
YouTube SEO – The Importance Of Your Descriptions 00:03:00
YouTube SEO – The Importance Of Tags 00:04:00
YouTube End Screen Annotations 00:05:00
YouTube Analytics 00:02:00
Publishing And Sharing Your Videos 00:04:00
YouTube Marketing - YouTube Video Launch Strategy
The Real Secret To A Successful YouTube Video Launch 00:01:00
Eyes On The Prize 00:06:00
Audio Production - Mastering Audio Production For Video And Podcasting
Introduction To Audio And Video Production 00:01:00
Introduction To Mastering Audio Production 00:01:00
Technical Challenges You Will Face 00:06:00
Choosing Your Microphone 00:06:00
Positioning Your Microphone 00:03:00
Reducing Echo 00:04:00
Reducing Background Noise 00:04:00
The Perfect Studio 00:04:00
Additional Equipment 00:04:00
Video Production - Mastering Video Lighting And Subject Composition
Introduction To Mastering Video Lighting 00:01:00
Camera Choices 00:05:00
Lighting Choices 00:06:00
Composition And Presentation 00:05:00
Webcam And Smartphone Setup 00:02:00
3 Light Setup For DSLR And Camcorder 00:03:00
5 Light Setup For DSLR And Camcorder 00:03:00
Teleprompter And Reference Monitor 00:05:00
Setting An Exposure 00:03:00
Video Production - Green Screen Video Production
Introduction To Green Screen Video Production 00:01:00
Chroma Keying 00:05:00
Lighting A Backdrop 00:06:00
XSplit Broadcaster – An Introduction 00:03:00
XSplit Settings 00:05:00
Building A Presentation 00:04:00
Screen Capture 00:03:00
Video Production - On Camera Presence - Getting Comfortable On Camera
Introduction To On Camera Presence 00:02:00
Why You Need A Studio 00:04:00
Communicating With Warmth 00:03:00
Talking To Bob 00:04:00
Find Your Natural Self 00:04:00
Practice Makes Perfect 00:02:00
Take 2 00:04:00
Additional Tips 00:04:00
Video Production - Writing A Promotional Script For Your Video
Introduction To Writing A Promotional Script For Your Video 00:01:00
Meet Bob 00:03:00
Attention 00:02:00
Interest 00:03:00
Desire 00:04:00
Action 00:03:00
Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition
Introduction To Editing With Adobe Premiere Pro And Adobe Audition 00:01:00
Setting Up Your Folder Structure 00:06:00
Colour Grading Your Video 00:11:00
Audio Correction Techniques 00:18:00
Cutting Options – Video Editing 00:10:00
Breath And Click Removal 00:05:00
Advanced Audio Cleaning 00:03:00
Adding Music To Your Video 00:05:00
Exporting Your Video 00:03:00
Introduction To Vlogging
Introduction to Vlogging 00:01:00
What Is Vlogging 00:08:00
Vlogging Equipment – Budget Or 4k? 00:01:00
Vlogging Equipment – Budget Recommendations 00:04:00
Vlogging Equipment – Choosing Your 4k Camera 00:04:00
Vlogging Equipment – Choosing Your Microphones 00:09:00
Vlogging Equipment – Tripods And Accessories 00:05:00
Filming Techniques 00:06:00
Editing A Vlog 00:06:00
Activities For The Vlogging Section 00:01:00
Understanding Instagram
Introduction To Instagram Marketing 00:01:00
Understanding Instagram 00:05:00
Growing Your Audience 00:07:00
Hashtagging Tools 00:07:00
Better Pictures With Your Phone – Controlling The Exposure 00:04:00
Basic Composition – The Rule Of Thirds 00:03:00
Understanding Light 00:07:00
Controlling Your Background 00:06:00
Editing Your Images With Snapseed 00:10:00
Understanding Instagram – Activities To Complete 00:01:00
Quora Marketing
Introduction To Quora Marketing 00:01:00
What Is Quora? 00:05:00
Setting Up Your Quora Profile 00:06:00
Finding Quora Questions To Answer 00:09:00
Writing A Quora Answer 00:09:00
Quora Growth Tips 00:04:00
Quora Activities To Complete 00:01:00
Pinterest Marketing
Introduction To Pinterest Marketing 00:01:00
What Is Pinterest? 00:07:00
Setting Up Your Pinterest Business Profile 00:07:00
Creating A Board On Pinterest 00:03:00
Creating Pins On Pinterest 00:07:00
Understanding Rich Pins And Buyable Pins 00:04:00
Pinterest Growth Tips 00:04:00
Pinterest Board Strategy Examples 00:05:00
Pinterest Tools 00:01:00
Pinterest Activities To Complete 00:01:00
Introduction To Podcasting
Introduction To Podcasting 00:01:00
What Is Podcasting? 00:04:00
Getting Started With Podcasting 00:04:00
Podcasting Equipment 00:09:00
Designing Your Podcast 00:08:00
Podcast Recording Tips 00:11:00
Finding Guests For Your Show 00:07:00
Editing Your Podcast With Adobe Audition 00:03:00
Marketing Your Podcast 00:05:00
Podcasting Activities To Complete 00:01:00
Course Summary
Summary For The Course 00:01:00
Resources
Resources – Advanced Diploma in Social Media Marketing 00:00:00
Assignment
Assignment – Advanced Diploma in Social Media Marketing 3 weeks, 5 days
Order Your Certificate
Order Your Certificate QLS 00:00:00

Certificate of Achievement

CPD Accredited Certification

You will be eligible for CPD Accredited Certificates after completing this Course successfully.
Certification is available –
  1. In PDF for £2.99
  2. Hard copy for £8.99
Thames-College-Certificate

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