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Webinar Marketing Write, Design & Market Webinars

Webinar Marketing Write, Design & Market Webinars

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Overview

Are you struggling to organize your webinar content? Or the marketing strategies seem dull, cannot reach your targeted audience? Learn about webinar marketing writing and designing from this Webinar Marketing Write, Design & Market Webinars course to make your webinar attractive and reach your target audience.

This Webinar Marketing Write, Design & Market Webinars course will teach you how you can write, design and market your webinar so that you can attract more learners. You will learn about planning your webinar, the structure of your webinar, presentation, content, translation to pitch, delivering, marketing, email registration and landing page. This course will teach you everything about webinars and how you can market your webinar in an effective way.

This course is ideal for online teachers, instructors, webinar instructors, speakers, course designers or anyone who wants to learn more about webinar writing, marketing and designing.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

Video lessons
Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.

Why study this course

It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.

The Webinar Marketing Write, Design & Market Webinars is fully available to anyone, and no previous qualifications are needed to enrol. All Thames College needs to know is that you are eager to learn and are over 16.

Course Curriculum

Section 01: Introduction to Webinar Design Course
	Introduction to the Course	00:05:00
Section 02: Getting Started with Your Webinar
	What a Webinar is not! – Watch this First!	00:02:00
	The Benefits of Webinars – Why do Them in the First Place	00:04:00
	17 Essential Elements of a Webinar	00:05:00
	Simple 15 Step Structure for a Selling Webinar	00:07:00
	But How Can I do a Webinar if I don’t have a List?	00:04:00
	Five Basic Webinar Mistakes to Avoid!	00:05:00
Section 03: Planning Your Webinar
	What is the Best Time and Day for a Webinar?	00:03:00
	Seven Presentation Errors to Avoid	00:04:00
	Six Technical Mistakes to Avoid	00:04:00
	What’s in a Workbook?	00:02:00
Section 04: The Anatomy of a Webinar
	Introduction to the Anatomy of a Webinar	00:01:00
	The Anatomy of a Webinar	00:03:00
	The Webinar Welcome	00:05:00
	The Webinar Start and the Hook	00:04:00
	The Introduction	00:04:00
	The Core Content	00:04:00
	The Pitch	00:05:00
	Questions and Answers	00:02:00
	Summary – The Anatomy of a Webinar	00:02:00
Section 05: Designing Your Own Webinar Presentation
	Introduction to Designing Your Own Webinar Presentation	00:02:00
	Designing Your Slide Deck	00:03:00
	Designing Your Presentation	00:05:00
	Key Slides to Include in Your Webinar	00:04:00
	Outline Presentation Template	00:02:00
	Detailed Webinar Presentation Template	00:14:00
	Summary – ACTIVITY	00:02:00
Section 06: The Hook and the Introduction
	Introduction to the Hook and the Introduction Section	00:02:00
	The Key Components of the Hook	00:04:00
	Establish Credibility	00:03:00
	Tell Your Story	00:06:00
	Expand on the Big Promise	00:07:00
	Dispel Self Limiting Objections	00:03:00
	Summary of the Hook and the Introduction – ACTIVITY	00:02:00
Section 07: Core Content and Transition to Pitch
	Introduction	00:02:00
	Delivering the Core Content and Transition to the Pitch	00:05:00
	Six Steps to Core Content Delivery	00:06:00
	Transition to the Pitch	00:03:00
	Summary – ACTIVITY	00:01:00
Section 08: Pitching and Beyond
	Introduction	00:01:00
	Delivering Your Pitch	00:10:00
	Mastering the Close	00:05:00
	Optimizing the Q&A	00:05:00
	Summary – ACTIVITY	00:02:00
Section 09: Delivering and Marketing Your Webinar
	How Can I Make A Real Impact With My Presentation?	00:05:00
	Why Webinar Titles Should Intrigue	00:03:00
	How to Deliver a High Energy Webinar?	00:04:00
	Two Things You Must Tell Them in the First Five Minutes	00:03:00
	The Importance of Telling Stories	00:04:00
	The Eight Selling Triggers You Need to Master for a Successful Webinar	00:08:00
	Why You Must Not Be Perfect!	00:04:00
	How Can I Inject Urgency into my Webinar Marketing?	00:03:00
	The Importance of Testimonials and How to Get them	00:03:00
	Testimonial Example	00:01:00
Section 10: Webinar Marketing – How to Create an Effective Email Marketing Campaign
	Key Points of a Webinar Invitation Email	00:06:00
	Webinar Email Marketing Timetable – Step by Step Timetable for your Marketing	00:08:00
	Webinar Email Marketing Audience Segmentation – Secret to a Successful Webinar	00:04:00
	Webinar Email Marketing – Types of Emails, Segmentation and Timetable Together	00:06:00
Section 11: Webinar Marketing – Email Templates
	Webinar Marketing Email: 1. Announcement Email	00:04:00
	Webinar Marketing Email: 2 Reminder Email	00:05:00
	Webinar Marketing Email: 3 Thank You for Registering Email	00:05:00
	Webinar Email Marketing: 4 Pre Webinar Engagement Email	00:02:00
	Webinar Email Marketing: 5 24 hour and 6 Hour Reminder Emails	00:04:00
Section 12: Webinar Registration and Landing Page
	Webinar Landing Pages – How to Create Your Own Landing Page	00:05:00
	Webinar Sign Up Box	00:02:00
	Webinar Thank You Page	00:03:00
	Webinar Landing Page – Post Webinar Changes Required	00:02:00
Section 13: Summary and Wrap Up
	Putting It All together	00:04:00
	What Should You Do Next?	00:02:00
	Summary and Wrap Up	00:04:00
Section 14: Additional File
	Additional File	00:00:00
Assignment
	Assignment – Webinar Marketing Write, Design & Market Webinars	00:00:00