Certificate in Google Adwords
Overview UK search advertising attracted £17.9 billion in 2025, representing 44% of digital advertising spend. Yet poor targeting, unsuitable bids …
250 Students
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Overview
UK search advertising attracted £17.9 billion in 2025, representing 44% of digital advertising spend. Yet poor targeting, unsuitable bids and limited tracking can quickly waste campaign budgets. Certificate in Google Adwords introduces Google Ads fundamentals, including campaign structures, keywords, bidding, budgets, text ads, extensions and advertising policies.
Learners examine Search, Display, Video, Shopping and mobile campaigns alongside conversion tracking, remarketing and performance optimisation. This online Google Ads course suits beginners, marketing assistants, business owners, freelancers and professionals developing paid search knowledge.
Completion may support UK opportunities such as PPC Executive, Digital Marketing Executive, Advertising Account Executive or Campaign Assistant, although employers may require experience and marketing knowledge. Study online with one-year access and enrol with Thames College today to build confident campaign planning skills.
Key Benefits Included
► Accredited by CPD
► Endorsed by QLS (Quality Licence Scheme)
► Instant Access
► 24/7 Learning Assistance
► Self-paced learning and laptop, tablet, smartphone-friendly
► Fully online, interactive course with audio voiceover
► Developed by qualified professionals in the field
Learning Outcomes
This online Google Ads course builds knowledge of paid campaigns, audience targeting, bidding, conversion tracking and performance measurement across major advertising formats.
By the end of this course, learners will be able to:
► Explain Google Ads account structures, campaign types and advertising goals.
► Select relevant keywords, match types and audience targeting options.
► Create clear text advertisements with suitable messages and extensions.
► Compare Search, Display, Video, Shopping and mobile campaign formats.
► Choose bidding strategies and align budgets with campaign objectives.
► Review conversions, costs and performance data to improve campaigns.
Who is This Course For?
This flexible Google Ads course welcomes learners interested in paid search, online promotion, campaign performance and digital marketing career opportunities.
► Beginners seeking clear introductions to Google Ads and PPC marketing.
► Marketing assistants developing paid search campaign planning and tracking knowledge.
► Business owners promoting products or services through digital advertising.
► Freelancers expanding their paid search and campaign management services.
► E-commerce staff learning Shopping campaigns and product advertising methods.
► Career changers exploring entry-level digital marketing and PPC opportunities.
Certification
CPD Certification
After successfully completing the assessment of this Certificate in Google Adwords course, you can apply for the CPD accredited certificates.
PDF certificate: £9.99
Hardcopy certificate: £15.99
Endorsed Certificate of Achievement from the Quality Licence Scheme
Upon successful completion of the Certificate in Google Adwords course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of —
► 139 GBP within UK
► 149 GBP for International Delivery — Postal Fees Included
Please Note: Thames College is a One Education approved resale partner for Quality Licence Scheme Endorsed courses
Accreditation
All of our courses, including this course is fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
CPD Accredited
All of our courses meet recognised CPD Quality Standards, supporting high-quality learning and ongoing professional development.
QLS Endorsed
The Quality Licence Scheme (QLS) is a recognised accreditation framework that endorses high-quality, non-regulated training courses across a wide range of industries.
Association of Healthcare Trainers
The Association of Healthcare Trainers (AoHT) supports excellence in healthcare education by helping training providers deliver up-to-date, industry-focused learning and maintain strong professional standards..
UKRLP Registered
UKRLP registration demonstrates commitment to recognised training and education standards, helping organisations build trust, improve credibility, and showcase their presence within the UK learning and skills sector.
Career Opportunities
This Google Ads course may support progression into paid advertising and digital marketing roles. Employers may request wider marketing knowledge, campaign experience or portfolio evidence.
► PPC Executive — Average UK Salary: £25,000–£35,000 per year
► Digital Marketing Executive — Average UK Salary: £23,000–£50,000 per year
► Advertising Account Executive — Average UK Salary: £19,000–£36,000 per year
► Paid Search Specialist — Average UK Salary: £28,000–£45,000 per year
► Digital Campaign Manager — Average UK Salary: £30,000–£50,000 per year
► Marketing Assistant — Average UK Salary: £20,000–£30,000 per year
Course Curriculum
The course covers a wide range of essential topics, including:
► Welcome
► Getting Certified – Awards and Certifications
► Introduction to Fundamentals Certification
► Learn the Basics of Google Ads
► Choose Where Your Customers See Your Ads
► Create Effective Text Ads
► Enhance Your Ads with Extensions
► Choose the Best Campaign Types
► Organise Your Account for Success
► Reach Customers with Targeting
► Help Customers Find You
► Match Types
► Make Your Ads Seen
► Media Cost Models
► Determine a Good Bidding Strategy
► Select Your Bid Strategy
► Adjust Bids to Favour Performers
► Align Your Budget with Your Goals
► Evaluate Campaign Performance
► Avoid Editorial Errors
► Address Trademark Disapprovals
► Introduction
► Find Customers with Search Marketing
► Find the Right Performance Solutions
► Conversion Tracking
► Install Website Conversion Tracking
► Understand Your Audience Better
► Create a Search Network Campaign
► Introduction
► Learn the Basics of the Display Network
► Drive Results with the Display Network
► Target with Display Select
► Remarketing with Display Ads
► Choose the Most Beneficial Ad Formats
► Assess and Optimise Your Campaigns
► Optimise Your Display Campaign
► Build Effective Creatives for Your Goals
► Tailor Ads with Dynamic Remarketing
► Introduction
► The Value of Google’s Video Advertising
► Build and Place Your Message
► Find the Right Solutions and Metrics
► Launch Your Video Campaign
► TrueView Discovery Creative
► Develop Content on YouTube
► Use Video Remarketing to Reconnect
► Build a Video Campaign in Google Ads
► Track Video Campaign Performance
► Optimise Your Video Campaign for Success
► Introduction
► Find New Customers with Shopping Ads
► Create a Merchant Center Account
► Capture Your Product Data
► Align Your Bid Strategy with Shopping Goals
► Create a Shopping Campaign
► Measure Shopping Campaign Performance
► Optimise the Shopping Campaign
► Simplify with Automatic Item Updates
► Ensure Shopping Ads Are Compliant
► Submit Product Data Without Errors
► Fix Crawl Issues
► Give Incentives with Merchant Promotions
► Sell Nearby with Local Inventory Ads
► Prioritise Shopping Campaigns
► Reach Users with Showcase Shopping
► Optimise the Shopping Campaign for Mobile
► Introduction
► Drive Your Business with Mobile
► Choose Between a Mobile Site and an App
► Design Great Mobile Sites
► Design Great Mobile Apps
► Google Ads Formats and Features for Mobile
► Target and Bid for Mobile Ad Placements
► Drive Calls with Mobile Campaigns
► Drive Store Traffic with Mobile
► Drive App Installations
► Drive Engagement with Your App
Excellent
4.8 Average - 13 Reviews
Course Curriculum
| Introduction | |||
| Welcome ! | 00:16:00 | ||
| Getting Certified – Awards & Certifications | 00:06:00 | ||
| Google Ads Fundamentals Certification | |||
| Introduction to Fundamentals Certification | 00:02:00 | ||
| Learn the basics of Google Ads | 00:25:00 | ||
| Choose where your customers see your ads | 00:20:00 | ||
| Create effective text ads | 00:16:00 | ||
| Enhance your Ad with extensions | 00:07:00 | ||
| Choose the best campaign types | 00:15:00 | ||
| Organise your account for success | 00:09:00 | ||
| Reach customers with targeting | 00:08:00 | ||
| Help customers find you | 00:12:00 | ||
| Match types | 00:07:00 | ||
| Make Your ads seen | 00:14:00 | ||
| Media costs models | 00:09:00 | ||
| Determine a good bidding strategy | 00:12:00 | ||
| Select your bid strategy | 00:14:00 | ||
| Adjust Bids to favor performers | 00:11:00 | ||
| Align your budget with your goals | 00:10:00 | ||
| Evaluate campaign performance | 00:13:00 | ||
| Avoid Editorial Errors | 00:06:00 | ||
| Address Trademark disapprovals | 00:07:00 | ||
| Google Ads Search Certification | |||
| Introduction | 00:03:00 | ||
| Find customers with search marketing | 00:11:00 | ||
| Find the right performance solutions | 00:22:00 | ||
| Conversion Tracking | 00:11:00 | ||
| Install Website conversion tracking | 00:11:00 | ||
| Understand your audience better | 00:07:00 | ||
| Create search network campaign | 00:18:00 | ||
| Google Ads Display Certification | |||
| Introduction | 00:02:00 | ||
| Learn the basics of Display Network | 00:10:00 | ||
| Drive results with the Display Network | 00:10:00 | ||
| Target with the Display select | 00:17:00 | ||
| Remarketing with Display Ad | 00:09:00 | ||
| Choose the most beneficial ad formats | 00:10:00 | ||
| Assess & optimize your campaigns | 00:22:00 | ||
| Optimise your Display Campaign | 00:18:00 | ||
| Build effective creatives for your goals | 00:08:00 | ||
| Tailor ads with Dynamic Remarketing | 00:12:00 | ||
| Google Ads Video (YouTube) Certification | |||
| Introduction | 00:01:00 | ||
| The value of google’s Video Advertising | 00:07:00 | ||
| Build & Place your message | 00:07:00 | ||
| Find right solutions & metrics | 00:11:00 | ||
| launching your video campaign | 00:11:00 | ||
| Trueview discovery creative | 00:08:00 | ||
| Developing content on YouTube | 00:08:00 | ||
| Use video Remarketing to reconnect | 00:11:00 | ||
| Build video campaign in Google Ads | 00:11:00 | ||
| Keep track of video campaign performance | 00:08:00 | ||
| Optimise video campaign for success | 00:08:00 | ||
| Google Ads Shopping Certification | |||
| Introduction | 00:03:00 | ||
| Find new customers with Shopping Ads | 00:12:00 | ||
| Create a merchant center account | 00:07:00 | ||
| Capture your product data | 00:08:00 | ||
| Align bid strategy to shopping goals | 00:11:00 | ||
| Create a shopping campaign | 00:11:00 | ||
| Measure shopping campaign performance | 00:10:00 | ||
| Optimise the shopping campaign | 00:07:00 | ||
| Simplify with automatic item updates | 00:08:00 | ||
| Ensure shopping ads are compliant | 00:05:00 | ||
| Submit product data without errors | 00:07:00 | ||
| Fix crawl issues | 00:08:00 | ||
| Give incentives with merchant promotions | 00:06:00 | ||
| Sell nearby with Local Inventory Ads | 00:07:00 | ||
| Priortize shopping campaigns | 00:06:00 | ||
| Reach users with showcase shopping | 00:07:00 | ||
| Optimize the shopping campaign for Mobile | 00:07:00 | ||
| Google Ads Mobile Certification | |||
| Introduction | 00:02:00 | ||
| Drive your business with mobile | 00:16:00 | ||
| Do you want a mobile site or app ? | 00:11:00 | ||
| Design great mobile sites | 00:19:00 | ||
| Design great mobile apps | 00:16:00 | ||
| Google Ads formats & features for mobile | 00:06:00 | ||
| Target & bid for mobile ad placements | 00:08:00 | ||
| Drive calls with mobile campaigns | 00:12:00 | ||
| Drive store traffic with mobile | 00:09:00 | ||
| Drive installation of your app | 00:11:00 | ||
| Drive engagement with your app | 00:09:00 | ||
| Conclusion | |||
| Thank You | 00:01:00 | ||
Certificate of Achievement
Upon completion, you will receive a CPD-accredited certificate recognised globally. Choose from:
Pdf Certificate & Transcript £7.99
Hardcopy Certificate & Transcript £17.99
This certification validates your knowledge and skills, boosting your employability in healthcare.
The Certificate in Google Adwords is an online course covering campaign structures, keywords, targeting, bidding, budgets and advertising measurement. Learners study Search, Display, Video, Shopping and mobile campaigns while developing valuable paid digital marketing knowledge for different business objectives.
Yes, this Google Ads course is suitable for beginners, business owners, marketers and career changers. It introduces essential advertising concepts before covering campaign creation, audience targeting, keyword selection, bidding, budgeting, conversion tracking and performance measurement across several advertising formats.
Learners study Google Ads account structures, keyword match types, audience targeting, text advertisements, extensions, budgets and bidding strategies. The curriculum also covers conversion tracking, remarketing and campaign development across Search, Display, Video, Shopping and mobile advertising channels for businesses.
Yes. Google renamed Google AdWords as Google Ads in 2018. Although the course retains its original Certificate in Google Adwords title, its lessons cover advertising formats, targeting methods, bidding approaches and measurement principles associated with the modern Google Ads platform today.
No, this course does not provide an official certification issued or endorsed by Google. Learners receive certification through Thames College and its stated certification routes. Anyone seeking Google’s official credential should review the current Skillshop assessment and certification requirements separately online.
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Level
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- £24.99
- 1 year
- Level 3
- Number of Units78
- Number of Quizzes0
- 13 hours, 1 minute Gift this course
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