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| Neuroscience for Personal Branding | |||
| Introduction to the Neuroscience of Personal Branding | |||
| Introduction | 00:02:00 | ||
| Introduction to Neursceince – The fascinating story of where this all began | 00:01:00 | ||
| The beginnings of Neurosceince | 00:03:00 | ||
| Our brains are chemical | 00:02:00 | ||
| Our brains are lazy | 00:06:00 | ||
| How big brands use neuroscience and what we can learn from it | 00:08:00 | ||
| The 2 Factors | |||
| Branding is about controlling perceptions | 00:05:00 | ||
| Branding is about communicating 2 critical aspects of the self | 00:05:00 | ||
| Creating Your Brand Statement - Step-by-step | |||
| The Companion Survey | 00:02:00 | ||
| Interpreting Your Results | 00:09:00 | ||
| Examples and Types of Statements | 00:10:00 | ||
| Putting it all Together | 00:03:00 | ||