Learning Outcome Learn about the fundamentals of Marketing Know the definitions of marketing Know the difference between traditional and contemporary …
| Module 01: Introduction to Marketing Fundamentals | |||
| Introduction | 00:02:00 | ||
| Module 02: Definitions of Marketing | |||
| What is Marketing? | 00:08:00 | ||
| Definition of Marketing and Detailed Explanation | 00:14:00 | ||
| Module 03: Traditional vs Contemporary Marketing | |||
| Traditional Vs Contemporary Marketing | 00:07:00 | ||
| Module 04: Marketing Management Orientations | |||
| Evolution of Marketing | 00:06:00 | ||
| Module 05: Understand your Customers | |||
| Customer Value & Satisfaction & Delight | 00:07:00 | ||
| Customer Value examples | 00:05:00 | ||
| Customer Loyalty | 00:07:00 | ||
| Customer Centricity | 00:05:00 | ||
| Module 06: Segmentation | |||
| Marketing segmentation | 00:05:00 | ||
| Bases for Segmentation | 00:12:00 | ||
| Selecting the BEST Segment | 00:04:00 | ||
| Assignment | |||
| Assignment – Marketing Fundamentals | 5 days, 14 hours | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||