Keyword Research & SEO

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Course Curriculum

Module 01: Introduction
	What Is SEO?	00:01:00
	Why Is SEO Important?	00:01:00
	How Much Time Does SEO Take?	00:01:00
	Should I Hire A Professional?	00:01:00
	How Do Search Engines Work?	00:01:00
	Perform an SEO Audit	00:04:00
	SEO Terms You Should Know	00:06:00
Module 02: Keyword Research
	What Is Keyword Research?	00:02:00
	Generating Keyword Ideas	00:05:00
	Keyword Research Tools	00:18:00
	Keyword Competition	00:05:00
	Long-Tail Keywords	00:03:00
	Picking Your Keywords	00:08:00
	Write Evergreen Content	00:03:00
	‘Steal’ Keywords from Your Competitors	00:02:00
	Rank for Google’s Special Features	00:03:00
Module 03: Local SEO
	What Is Local SEO?	00:02:00
	Local SEO Appearance	00:02:00
	Local SEO Keywords	00:06:00
	Local Ranking Factors	00:04:00
	Local Business Listings	00:06:00
	Local Listing Must-Haves	00:02:00
	Local Citations (NAPs)	00:02:00
	NAP Citation Audit	00:03:00
	Correct NAP Errors	00:02:00
	Build NAP Citations	00:02:00
	Local on Page Optimization	00:03:00
	Add Local Business Schema Mark-up	00:06:00
	Optimize Title Tags, Meta Descriptions, etc	00:01:00
	Local Link Building	00:03:00
	Customer Reviews	00:04:00
	Embed A Google Map on Your Site	00:01:00
	Display Reviews & Testimonials	00:01:00
Module 04: Black Hat SEO - Things You Must NOT Do
	What Is Black Hat SEO?	00:01:00
	Thin Content	00:01:00
	Keyword Stuffing	00:02:00
	Duplicate Content	00:02:00
	Doorway Pages	00:01:00
	Buying Backlinks	00:02:00
	Hidden Text & Links	00:01:00
Assignment
	Assignment -Keyword Research & SEO	00:00:00