Building a Professional Brand Using LinkedIn

Overview Build a stronger online presence with the Building a Professional Brand Using LinkedIn course from Thames College. DataReportal reports …

4.7 4.7 Rating ( 12 Reviews )

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i Last Updated: 21st August 2026

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Overview

Build a stronger online presence with the Building a Professional Brand Using LinkedIn course from Thames College. DataReportal reports LinkedIn had 45.0 million members in the UK in early 2025, showing how powerful the platform is for networking, recruitment and business visibility. This LinkedIn branding course introduces profile building, messaging, company pages, posts, engagement, LinkedIn Live and product promotion.

Many people have LinkedIn accounts but struggle to stand out, attract opportunities or present their value clearly. This course helps beginners, jobseekers, freelancers, marketers and business owners improve branding, communication and online confidence. After completion, you may explore roles such as Social Media Executive, Digital Marketing Assistant, Brand Assistant, Business Development Executive or Content Marketing Assistant. Enrol today and start building your personal LinkedIn brand online.

Key Benefits Included

► Accredited by CPD
► Instant Access
► 24/7 Learning Assistance
► Self-paced learning and laptop, tablet, smartphone-friendly
► Fully online, interactive course with audio voiceover
► Developed by qualified professionals in the field

Sneak Peek

Learning Outcomes

This LinkedIn branding course builds profile, networking, messaging, content and business promotion knowledge for stronger online visibility.

By the end of this course, learners will be able to:

► Explain how LinkedIn supports personal brand growth online.
► Improve LinkedIn profiles for stronger career visibility.
► Identify branding ideas for business promotion on LinkedIn.
► Use LinkedIn messaging for clear professional communication.
► Create LinkedIn posts that build trust and authority.
► Strengthen online presence for career and business growth.

Who is This Course For?

This LinkedIn branding course suits learners who want stronger online visibility, better networking and clearer personal or business promotion.

► Beginners who want to build a stronger LinkedIn brand online.
► Jobseekers improving LinkedIn profiles for better career visibility and opportunities.
► Freelancers promote services through LinkedIn networking and content sharing.
► Business owners build trust through LinkedIn pages and regular posts.
► Marketing learners exploring LinkedIn branding, engagement and business promotion.
► Sales professionals use LinkedIn to build stronger business relationships.

Certification

CPD Certification

After successfully completing the assessment of this Building a Professional Brand Using LinkedIn course, you can apply for the CPD accredited certificates.
PDF certificate: £9.99
Hardcopy certificate: £15.99

Career Opportunities

This LinkedIn branding course can support UK marketing, branding, sales, content creation and business development career routes.

► Social Media Executive — Average UK salary: £24,000–£35,000 per year
► Digital Marketing Assistant — Average UK salary: £23,000–£32,000 per year
► Brand Assistant — Average UK salary: £23,000–£32,000 per year
► Content Marketing Assistant — Average UK salary: £23,000–£34,000 per year
► Business Development Executive — Average UK salary: £26,000–£42,000 per year
► Marketing Executive — Average UK salary: £26,000–£38,000 per year

Course Curriculum

The course covers a wide range of essential topics, including:

Module 01: Introduction

► Introduction
► What is LinkedIn?

Module 02: What is Professional Branding?

► Introduction
► What is LinkedIn?

Module 03: Key Areas of LinkedIn for Professional Branding

► Using Your LinkedIn Profile for Branding
► Networking to Build a Professional Brand
► Using LinkedIn Posts for Branding
► Developing Your Professional Brand Through Social Engagement on LinkedIn
► Developing Your Professional Brand Through LinkedIn Messaging
► Building Your Professional Brand Through LinkedIn Pages

Module 04: Go Live on LinkedIn and Discuss Professional Branding

► Branding With Your LinkedIn Profile
► Branding Through Your LinkedIn Posts
► Sharing Content on LinkedIn
► Engaging on LinkedIn Content
► Branding Through LinkedIn Messaging
► Branding Through LinkedIn Groups
► Branding Through LinkedIn Invites
► Branding Through LinkedIn Company Pages

Module 05: Closing Remarks and Resources

► Measuring Your Professional Brand on LinkedIn
► Commit to the Work, Reap the Rewards

Excellent

4.7 Average - 12 Reviews

★ Reviews

The course was clear and helpful for improving LinkedIn branding. I liked the lessons on profile branding, posts, messaging and company pages.

A useful course for building a stronger LinkedIn presence. The sections on networking, social engagement and LinkedIn Live were easy to follow.

Course Curriculum

Module 01: Introduction
	Introduction	00:02:00
	What is LinkedIn?	00:02:00
Module 02: What is Professional Branding?
	Professional Branding Philosophies	00:04:00
	Why use LinkedIn for Professional Branding	00:04:00
Module 03: The Key Areas of LinkedIn for Professional Branding
	Using your LinkedIn Profile for Branding	00:02:00
	Networking to build a Professional Brand	00:02:00
	Using LinkedIn post for Branding	00:03:00
	Developing your Professional Brand through Social Engagement on LinkedIn	00:03:00
	Developing your Professional Brand through LinkedIn Messaging	00:02:00
	Building your Professional Brand through LinkedIn Pages	00:03:00
Module 04: Go Live on LinkedIn and Discuss Professional Branding
	Branding with your LinkedIn Profile (Live)	00:04:00
	Branding through your LinkedIn Posts (Live)	00:06:00
	Sharing content on LinkedIn	00:03:00
	Engaging on LinkedIn Content	00:03:00
	Branding through LinkedIn Messaging (Live)	00:03:00
	Branding through LinkedIn Groups (Live)	00:02:00
	Branding through LinkedIn Invites	00:03:00
	Branding through LinkedIn Company Pages (Live)	00:04:00
Module 05: Closing Remarks and Resources
	Measuring your Professional Brand on LinkedIn	00:03:00
	Commit to the Work, Reap the Rewards	00:03:00
Assignment
	Assignment -Building a Professional Brand Using LinkedIn	00:00:00

Certificate of Achievement

Upon completion, you will receive a CPD-accredited certificate recognised globally. Choose from:

Pdf Certificate & Transcript £7.99
Hardcopy Certificate & Transcript £17.99

This certification validates your knowledge and skills, boosting your employability in healthcare.

1. What is a LinkedIn branding course? +

A LinkedIn branding course teaches learners how to improve their LinkedIn profile, build a clearer online identity and use posts, messaging, pages and engagement to support career visibility, business promotion and stronger networking.

2. Is LinkedIn branding suitable for beginners? +

Yes, LinkedIn branding is suitable for beginners who want to improve their online presence. The course starts with profile basics, branding ideas and simple LinkedIn activity before moving into posts, messaging, engagement and company pages.

3. What will I learn in a LinkedIn course? +

You will learn how LinkedIn supports personal branding, how to improve your profile, use messaging, create posts, engage with content, build pages and use LinkedIn activity to support career, business and networking goals.

4. Why is LinkedIn important for personal branding? +

LinkedIn helps people present skills, experience, services and career goals in one place. A clear LinkedIn brand can improve visibility, support networking, build trust and help employers, clients or business contacts understand your value.

5. How can I improve my LinkedIn profile? +

You can improve your LinkedIn profile by updating your headline, summary, experience, skills and profile image. Clear wording, consistent branding and regular activity can make your profile easier to understand and more useful for networking.