Content Writing & Copy Writing For SEO and Sales
SEO Copywriting Mastery The Content Writing & Copywriting for SEO and Sales course is a comprehensive, results-driven programme designed to …
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SEO Copywriting Mastery
The Content Writing & Copywriting for SEO and Sales course is a comprehensive, results-driven programme designed to help learners master the art of persuasive writing that ranks on search engines and converts audiences into customers. This course blends SEO-focused content writing with high-impact sales copywriting, making it ideal for anyone who wants to grow traffic, engagement, and revenue through words. You’ll learn not only what to write, but why it works, using proven psychological principles and copywriting frameworks. From blogs and landing pages to emails, ads, and social media, this course equips you with end-to-end copywriting skills used by professional marketers worldwide.
Real-World Benefits
Learners gain the ability to create SEO-optimised content that attracts traffic and sales-focused copy that drives conversions. These skills are directly applicable to freelancing, digital marketing roles, content creation, affiliate marketing, and business growth. You’ll be able to write content that ranks on Google while also persuading readers to take action, a highly valuable and in-demand combination.
Course Description
This course starts with a strong introduction to content writing and copywriting fundamentals, followed by a practical “free taster” section to ease learners into the subject. You’ll then explore 12 essential steps to great copywriting, understanding the core building blocks behind effective copy. Key modules focus on writing powerful headlines, editing and proofreading sales copy, and applying psychological triggers that influence buying decisions. The course moves into platform-specific copywriting, covering blogs, landing pages, sales letters, video sales letters, emails, advertisements, Twitter, and promotional videos. Each section is designed to show how copy changes based on format, audience, and intent. The course concludes by tying together SEO and sales principles into a repeatable writing system.
Understand the foundations of professional copywriting
Write SEO-friendly content that ranks on search engines
Create compelling headlines and sales copy
Apply psychology-based persuasion techniques
Write effective copy for blogs, landing pages, emails, ads, and social media
Aspiring content writers and copywriters
Freelancers wanting to offer SEO and copywriting services
Digital marketers and social media managers
Entrepreneurs and business owners
Bloggers and affiliate marketers
Career-focused, industry-relevant curriculum
Practical, skill-based learning with real-world applications
Flexible online study for working professionals
Focus on employability and freelancing opportunities
Trusted UK-based training provider
Supports learners in building income-generating skills
Content Writer – £22,000 to £35,000 per year
SEO Content Specialist – £28,000 to £45,000 per year
Copywriter – £30,000 to £55,000 per year
Digital Marketing Executive – £25,000 to £40,000 per year
Freelance Copywriter – £25,000 to £70,000+ per year
Course Curriculum
| Section 01: Introduction | |||
| Introduction | 00:05:00 | ||
| How to Navigate This Course – Watch This Video | 00:03:00 | ||
| Section 02: Free Taster | |||
| 13 Copywriting and Sales Buttons You Need to Know How to Push | 00:07:00 | ||
| Copywriting to Sell 10 Steps you must know | 00:06:00 | ||
| 14 Step Formula to Writing Great Sales Copy | 00:06:00 | ||
| Section 03: BASICS: 12 Essential Steps to Great Copy Writing | |||
| AIDA is not just an Opera! | 00:02:00 | ||
| Have you any idea who you are talking to? | 00:02:00 | ||
| Who cares what format you use? | 00:03:00 | ||
| Hurting? Want someone to heal your pain? | 00:02:00 | ||
| I haven’t got time or money for Objections! | 00:02:00 | ||
| Don’t worry, there’s always plenty of Scarcity to go round! | 00:02:00 | ||
| So, why are YOU reading my Headlines? | 00:02:00 | ||
| Why do you always want to know whats in it for you? | 00:02:00 | ||
| Endorsements? Pah! Prove it to me! | 00:03:00 | ||
| I Guarantee to you that I love Risk! Or do I? | 00:02:00 | ||
| Right it Wright to Be Red! or you won’t be Readable! | 00:03:00 | ||
| Keep it Simple S…. and throw away your Theasaurus | 00:02:00 | ||
| Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks | |||
| Introduction to Copywriting Formulation | 00:02:00 | ||
| Starting with AIDA | 00:06:00 | ||
| PAS – Problem, Agitation, Solution | 00:04:00 | ||
| The 4 Ps | 00:03:00 | ||
| QUEST | 00:04:00 | ||
| Section 05: BASICS: How to Write Headline | |||
| What You Need to Know to Write Great Headlines | 00:06:00 | ||
| Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy | |||
| Writing Editing: Can You Write Better Copy? | 00:06:00 | ||
| Proof Reading and Editing: 20 Ways to Write Better Copy | 00:11:00 | ||
| Editing Writing: Seven Guidelines for Editing Writing | 00:06:00 | ||
| Section 07: PSYCHOLOGY: The Psychology behind Copywriting | |||
| Get Your Copywriting Psychology Right! | 00:06:00 | ||
| What are the Eight Universal Motivators? | 00:07:00 | ||
| 100 Motivations | 00:05:00 | ||
| Overcoming Objections… | 00:08:00 | ||
| Section 08: COPYWRITING FOR Blogging - Web Posts | |||
| Copywriting for Blogs | 00:09:00 | ||
| A Simple Formula for Blog Posts | 00:04:00 | ||
| Blog Post Copywriting Formula | 00:09:00 | ||
| Blog Post Editing Checklist | 00:08:00 | ||
| Section 09: COPYWRITING FOR Landing Pages | |||
| Copywriting for Landing Pages | 00:04:00 | ||
| Copywriting for Testimonials | 00:06:00 | ||
| Copywriting for Bullet Points | 00:05:00 | ||
| Section 10: COPYWRITING FOR Sales Letters | |||
| Five Formulations for Sales Letters | 00:03:00 | ||
| The Five Point Sales Letter Formula | 00:03:00 | ||
| The Seven Step Copywriting Formula for Sales Letters | 00:05:00 | ||
| The Nine Point Formula | 00:06:00 | ||
| The 18 Step Sales Letter | 00:06:00 | ||
| The 21 Part Sales Letter Formula | 00:08:00 | ||
| Bonus: 32 Step Power Copywriting Formula | 00:08:00 | ||
| Section 11: COPYWRITING FOR Video Sales Letters | |||
| What is a Video Sales Letter | 00:03:00 | ||
| How to Write an Attention Grabbing Video Sales Letter Headline | 00:03:00 | ||
| Video Sales Letter Basics – Some Simple Guidance for Better VSLs | 00:04:00 | ||
| Video Sales Letter Outline – with Downloadable Templates | 00:07:00 | ||
| Section 12: COPYWRITING FOR Email | |||
| Copywriting for Email | 00:07:00 | ||
| How to Write Effective Welcome Emails | 00:10:00 | ||
| ACTIVITY: Analysis of a Long Form Story Telling Email | 00:07:00 | ||
| Email Copywriting Analysis 1 | 00:05:00 | ||
| Copywriting Formulas for Email Sequences | 00:06:00 | ||
| Section 13: COPYWRITING FOR Advertisements | |||
| Copywriting for Advertisements | 00:04:00 | ||
| Section 14: COPYWRITING FOR Twitter | |||
| Copywriting for Twitter – Engage, Entertain, Be Brief! | 00:07:00 | ||
| Section 15: COPYWRITING FOR Promotional Videos | |||
| How to Create a High Converting Promotional Video | 00:06:00 | ||
| The Promotional Video for This Course Following the Script | 00:02:00 | ||
| The Promotional Video – Version 2 | 00:02:00 | ||
| Promotional Video SlideDeck | 00:20:00 | ||
| Promotional Video Script Checklist | 00:04:00 | ||
| 2018 Update: The Formula for an Effective Promotional Video | 00:04:00 | ||
| 2018 New Copywriting Course Promo Video | 00:03:00 | ||
| Section 16: Conclusion and Course Wrap Up | |||
| Conclusion and Course Wrap Up | 00:03:00 | ||
| Additional File | |||
| Additional File | 00:00:00 | ||
| Assignment | |||
| Assignment – Content Writing & Copy Writing For SEO and Sales | 00:00:00 | ||
Certificate of Achievement
Upon completion, you will receive a CPD-accredited certificate recognised globally. Choose from:
Pdf Certificate & Transcript £7.99
Hardcopy Certificate & Transcript £17.99
This certification validates your knowledge and skills, boosting your employability in healthcare.
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- 1 year
- Intermediate
- Number of Units65
- Number of Quizzes0
- 5 hours, 19 minutes Gift this course
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