Fundamental of Marketing Objectives & KPI

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Overview

Gain the skills to track the performance of your marketing campaigns and pave the road for your company’s expansion with our exclusively designed Fundamentals of Marketing Objectives & KPI course.

A Key Performance Indicator (KPI) is a measurable statistic that shows how well a company is reaching key business goals. Organisations use KPIs at many levels to assess their progress toward their goals. In this comprehensive Fundamentals of Marketing Objectives & KPI course, you will learn about the roles of marketing and have in-depth knowledge of business, marketing, and communication objectives. The course trains you on how to set specific goals and KPIs for your business and marketing campaigns. In time, you will identify your company’s performance and make vital changes to your execution to meet your strategic objectives. You’ll be able to set marketing objectives and reach out to the general public to grow your company.

Enrol straight away and improve your ability to keep your company on track.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

Video lessons
Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.

Why study this course

It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.

The [course_title] is fully available to anyone, and no previous qualifications are needed to enrol. All Thames College needs to know is that you are eager to learn and are over 16.

Course Curriculum

Section 01: Introduction
	Introduction	00:02:00
	Assessment	00:02:00
	Roles of Marketing	00:02:00
Section 02: Business Objectives
	4 Levers of Objectives	00:02:00
	KPI: Volume sales and Value Sales	00:02:00
	Volume share and value share	00:03:00
	Volume growth and value growth	00:05:00
	Brand growth and category growth	00:03:00
	Profit	00:09:00
	Summary of basic KPIs	00:04:00
Section 03: Marketing Objectives
	Source of Growth	00:01:00
	Introduction of Marketing Objective	00:02:00
	Penetration	00:06:00
	Low Penetration and how to increase	00:02:00
	Consumption	00:04:00
Section 04: Communication Objectives
	Communication Objectives	00:02:00
	Brand Equity Tracking	00:05:00
	Creative Quality and Communication Awareness	00:06:00
Assignment
	Assignment – Fundamental of Marketing Objectives & KPI	00:00:00