| Module 01: Basics of Marketing | |||
| Basics of Marketing | 00:46:00 | ||
| Module 02: The Marketing Process | |||
| The Marketing Process | 00:49:00 | ||
| Module 03: Strategic Marketing | |||
| Strategic Marketing | 01:11:00 | ||
| Module 04: Marketing Environment | |||
| Marketing Environment | 00:29:00 | ||
| Module 05: Market Segmentations | |||
| Market Segmentations | 00:52:00 | ||
| Module 06: Consumer Buying Behaviour | |||
| Consumer Buying Behaviour | 01:12:00 | ||
| Module 07: Business Markets and Buying Behaviour | |||
| Business Markets and Buying Behaviour | 00:52:00 | ||
| Module 08: Marketing Research | |||
| Marketing Research | 00:48:00 | ||
| Module 09: Product Strategy | |||
| Product Strategy | 00:55:00 | ||
| Module 10: Branding Strategy | |||
| Branding Strategy | 00:39:00 | ||
| Module 11: Product Life Cycle | |||
| Product Life Cycle | 00:33:00 | ||
| Module 12: Pricing Strategy | |||
| Pricing Strategy | 01:15:00 | ||
| Module 13: Marketing Channels | |||
| Marketing Channels | 01:14:00 | ||
| Module 14: Integrated Marketing Communications | |||
| Integrated Marketing Communications | 01:00:00 | ||
| Module 15: Advertising and Sales Promotion | |||
| Advertising and Sales Promotion | 01:00:00 | ||
| Module 16: Personal Selling and Public Relations | |||
| Personal Selling and Public Relations | 01:18:00 | ||
| Module 17: Direct and Digital Marketing | |||
| Direct and Digital Marketing | 00:54:00 | ||
| Mock Exam | |||
| Mock Exam – Marketing Strategies | 00:20:00 | ||
| Final Exam | |||
| Final Exam – Marketing Strategies | 00:20:00 | ||
| Assignment | |||
| Assignment – Marketing Strategies | 1 week, 5 days | ||