Advanced Training on SEO & SMM Strategies
Overview Getting attention online is no longer just about posting content—it’s about understanding how search, social media, and audience behaviour …
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Overview
Getting attention online is no longer just about posting content—it’s about understanding how search, social media, and audience behaviour work together. This Advanced Training on SEO & SMM Strategies focuses on building stronger digital visibility through smarter marketing techniques and content-driven growth strategies.
You’ll explore keyword research, search optimisation, social media engagement, viral content strategies, YouTube marketing, Facebook growth, email marketing, affiliate marketing, and audience-focused content creation. The course also introduces how SEO and social media can support each other to improve traffic, engagement, and online reach more effectively.
Whether you’re building a brand, managing digital content, or trying to grow an online presence, this course offers a structured and engaging approach to modern SEO and social media marketing strategies.
Key Benefits Included
► Accredited by CPD
► Instant access to all course materials
► 24/7 learner support available
► Self-paced learning across all devices
► Fully online course with interactive content
► Focus on SEO, social media, and online visibility strategies
► Designed around modern digital marketing trends and audience engagement
Learning Outcomes
► Understand advanced SEO and social media marketing strategies
► Perform keyword research and search optimisation techniques
► Improve website visibility and click-through performance
► Develop stronger social media engagement methods
► Understand YouTube, Facebook, Twitter, and content-sharing strategies
► Create marketing content that supports traffic and audience growth
Who is This Course For?
► Digital marketers improving SEO and SMM knowledge
► Content creators and bloggers growing online visibility
► Business owners promoting products or services online
► Freelancers working in digital marketing
► Social media managers and online brand builders
Certification
CPD Certification
After successfully completing the assessment of this course, you can apply for the CPD accredited certificates.
PDF certificate: £9.99
Hardcopy certificate: £15.99
Career Opportunities
► SEO Specialist: £28,000 – £50,000 per year
► Social Media Marketing Executive: £26,000 – £45,000 per year
► Digital Marketing Coordinator: £27,000 – £48,000 per year
► Content Marketing Assistant: £24,000 – £40,000 per year
Course Curriculum
The course covers a wide range of essential topics, including:
► SEO introduction and keyword research fundamentals
► SEO strategies for business growth and beginner mistakes to avoid
► Setting up Google Webmaster tools and search monitoring systems
► On-page SEO techniques for stronger click-through rates
► Beginner to advanced on-page SEO strategies
► Off-page SEO methods and smart SEO approaches
► Common SEO mistakes and optimisation improvements
► SEO tools and performance tracking methods
► Advanced SEO strategies for stronger rankings and visibility
► Combining SEO with persuasive sales copywriting
► Website setup and structure for better optimisation
► Social media marketing fundamentals and audience engagement practices
► Building personal or business shows on social media platforms
► Live YouTube and Facebook content strategies
► Introduction to additional social media platforms
► Writing headlines that attract social and search attention
► Referral and sharing strategies for content growth
► Twitter marketing techniques
► Facebook marketing and audience engagement
► Facebook groups and community-building strategies
► Setting up and managing Facebook pages
► Viral content and meme-sharing strategies
► YouTube marketing and audience-building methods
► Creating social media marketing calendars
► Introduction to email marketing and autoresponder systems
► Ecommerce and product-selling strategies
► Affiliate marketing concepts and audience growth
► Event marketing strategies and promotional planning
► Selling products and books through Amazon platforms
► Introduction to paid advertising within broader marketing strategies
► Marketing fundamentals for beginners
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Course Curriculum
| Advanced Training on SEO & SMM Strategies | |||
| Marketing strategies course welcome and let’s begin | 00:07:00 | ||
| Fur Item Marketing Checklist March 2019 | 00:05:00 | ||
| SEO introduction. Starting with keyword research | |||
| Introduction To SEO | 00:03:00 | ||
| Three Phases Of SEO And SEO Introduction | 00:02:00 | ||
| Long Short Tail Keywords | 00:06:00 | ||
| New SEO Keyword Tool Introduction 2020 | 00:10:00 | ||
| Extra Keyword Variation Example | 00:04:00 | ||
| Voice SEO Intro | 00:05:00 | ||
| SEO Keyword Tool Options | 00:02:00 | ||
| New Keyword Density Video | 00:05:00 | ||
| Thirteen Keyword Strategies | 00:09:00 | ||
| When Keyword Stuffing Is Ok | 00:05:00 | ||
| Excel Spread Sheet For Keywords | 00:04:00 | ||
| Final Keyword Test 2020 | 00:04:00 | ||
| Final Keyword Test Answers | 00:11:00 | ||
| Strategies for popular business types & first-time marketer mistakes | |||
| SEO For Specific Businesses Introduction | 00:03:00 | ||
| Content Driven Businesses SEO | 00:03:00 | ||
| Strategy And SEO For Ecommerce | 00:07:00 | ||
| Set up your Webmaster tool from Google | |||
| Local Business Correct Strategy | 00:05:00 | ||
| Setting Up Google Webaster | 00:02:00 | ||
| Generating And Submitting Site map | 00:04:00 | ||
| Site Map News Oct 2019 | 00:02:00 | ||
| Troubleshooting Linking And Crawling Errors | 00:01:00 | ||
| On-Page SEO to get a high click-through rate from the search result page | |||
| SEO Definitions | 00:04:00 | ||
| Setting Title And Description Meta Tags | 00:03:00 | ||
| Submitting New URLs And Checking Indexing | 00:02:00 | ||
| Webmaster Performance | 00:04:00 | ||
| On-page SEO: Beginner to savvy and advanced strategies | |||
| Introduction To Google Analytics | 00:09:00 | ||
| On Page SEO Introduction | 00:06:00 | ||
| Snippets Intro Improving SERP Click through | 00:03:00 | ||
| Example Of How To Add Snippets With Webmaster Tools | 00:08:00 | ||
| W3 Cache Plugin | 00:01:00 | ||
| Meta Copy writing For Click through | 00:05:00 | ||
| SEO Yoast 2019 | 00:07:00 | ||
| Using Authoritative Sites To Rank Multiple Top 10 Listings | 00:08:00 | ||
| Setting Title Description Meta Tags | 00:03:00 | ||
| Linking A Page To It self | 00:04:00 | ||
| Sept 2019 No Follow News | 00:03:00 | ||
| Using Title Tool tip For SEO On Page | 00:02:00 | ||
| Image Alt Tag | 00:02:00 | ||
| Cornerstone Pages And Important On Page Elements | 00:05:00 | ||
| Site Speed Plugin And GT Metrix | 00:02:00 | ||
| Weglot 3 | 00:08:00 | ||
| Content Publishing For SEO | 00:06:00 | ||
| Revive 3 | 00:05:00 | ||
| Google plus marketing | 00:05:00 | ||
| Off-page SEO & Smart SEO | |||
| Introduction To Off Page SEO | 00:02:00 | ||
| Google Ranking Factors | 00:03:00 | ||
| New Citations | 00:05:00 | ||
| How To Get Links From Wikipedia | 00:07:00 | ||
| Publicity For SEO | 00:05:00 | ||
| How To Tell If A Link Is Good New | 00:06:00 | ||
| Guest Bloging | 00:03:00 | ||
| New Link Begging Video | 00:03:00 | ||
| Link Begging Script | 00:03:00 | ||
| Buffer app to automate social media updates | 00:02:00 | ||
| Competitor Link Research | 00:03:00 | ||
| Google Sept 2019 Update | 00:01:00 | ||
| Common SEO mistakes to avoid | |||
| SEO Mistakes To Avoid | 00:00:00 | ||
| SEO tools | |||
| SEO Quake Tool | 00:04:00 | ||
| Serp Stat Overview | 00:07:00 | ||
| SEO Tool Text Optimizer | 00:04:00 | ||
| Additional SEO strategies to rank higher and be smarter about SEO | |||
| SEO For 2021 | 00:07:00 | ||
| Advanced Google Intent Match Strategy | 00:04:00 | ||
| Views Are A Ranking Factor And Help You Run Retargeting Ads | 00:04:00 | ||
| How To Rank Any Page In Top 10 | 00:06:00 | ||
| Recommendation Algorithms New | 00:08:00 | ||
| Prioritizing SEO Pages 2020 | 00:04:00 | ||
| Should You Have A Blog | 00:04:00 | ||
| Is My Website Set Up For SEO | 00:05:00 | ||
| Combining on-page SEO and sales copywriting | |||
| Introduction To SEO Combined With Sales Copywtiting | 00:02:00 | ||
| Sales Page Checklist To Boost Conversion | 00:07:00 | ||
| Example Of Highly Converting Sales Page With SEO | 00:04:00 | ||
| Scarcity | 00:03:00 | ||
| Different way of looking at things for a moment | |||
| Google Ranking Differs By Query | 00:05:00 | ||
| Setting up your website | |||
| What To Do To Set Up Your Site | 00:04:00 | ||
| How To Choose A Domain Introduction | 00:08:00 | ||
| Social media marketing fundamentals and good practices | |||
| Introduction To Social Media | 00:04:00 | ||
| Social Media Marketing Mistakes | 00:04:00 | ||
| Social Media Exercise | 00:03:00 | ||
| Creating your own show on social media | |||
| Why Show | 00:01:00 | ||
| Show Introduction | 00:01:00 | ||
| Content Re purposing Strategy | 00:04:00 | ||
| Show Goals And Benefits | 00:05:00 | ||
| Show Monetization | 00:04:00 | ||
| Partnering And Guests For A Show | 00:05:00 | ||
| Evergreen And News Topics | 00:05:00 | ||
| Example Of Newsy And Evergreen Niche | 00:02:00 | ||
| What You Can Outsource In A Show | 00:03:00 | ||
| Episode Publishing Schedule | 00:06:00 | ||
| Live Show Section Introduction 2020 | 00:02:00 | ||
| Getting Enconding Software | 00:04:00 | ||
| Live YouTube show or live Facebook show | |||
| Live Show Introduction | 00:02:00 | ||
| Setting OBS Settings | 00:02:00 | ||
| Restream IO | 00:02:00 | ||
| Bit rates And Upload Speed | 00:03:00 | ||
| How To Go Live On YouTube And FB | 00:05:00 | ||
| Good Practices For A Live Show | 00:06:00 | ||
| Brief introductions to a few additional social platforms | |||
| New Quora Marketing | 00:05:00 | ||
| 00:05:00 | |||
| Forums | 00:05:00 | ||
| Writing headlines to get social and SEO attention | |||
| How To Write Engaging Headlines | 00:08:00 | ||
| Headline Exercise | 00:01:00 | ||
| Extra strategies to maximize your referrals and sharing | |||
| Referrals | 00:05:00 | ||
| Net Promoter Score And Quality | 00:07:00 | ||
| Using hashtags in your social media updates | 00:03:00 | ||
| Twitter marketing | |||
| Twitter Section Introduction | 00:05:00 | ||
| ProfessionalTwitterBranding | 00:07:00 | ||
| What To Do On Twitter On Day 1 | 00:04:00 | ||
| Tweet Formula | 00:06:00 | ||
| Twitter how to consistently rank in hashtag searches automate it WordPress | 00:07:00 | ||
| Ideal Tweet Length | 00:02:00 | ||
| Ideal number of hashtags to use in a tweet to amplify sharing engagement | 00:02:00 | ||
| How to cheaply advertise on YouTube | 00:06:00 | ||
| Best Day Time To Tweet | 00:02:00 | ||
| NEW How to get more retweets and boost your Twitter AND SEO | 00:09:00 | ||
| Creating Your Brands Hashtag | 00:02:00 | ||
| Twitter Chat | 00:05:00 | ||
| Facebook marketing | |||
| Facebook Marketing Section Introduciton | 00:03:00 | ||
| Facebook Marketing Section Introduction Sept 2019 | 00:01:00 | ||
| How To Sell In Existing Facebook Groups | 00:07:00 | ||
| Group Vs Page vs Other Facebook Options | 00:05:00 | ||
| Facebook News Feed Algorithm | 00:04:00 | ||
| Engagement Gets More Engagement | 00:04:00 | ||
| Facebook Marketing From personal Profile | 00:04:00 | ||
| Facebook Is The New LinkedIn | 00:03:00 | ||
| Facebook groups | |||
| Facebook Sales Using Groups Section Introduction | 00:02:00 | ||
| Getting To The Buy Sell Groups | 00:01:00 | ||
| How To Post Products | 00:03:00 | ||
| Signing Up For A But Sell Group | 00:01:00 | ||
| Results Of My Posting | 00:02:00 | ||
| Setting up your Facebook page | |||
| Facebook Page Section Introduction | 00:02:00 | ||
| Setting Up A Facebook Business Page | 00:02:00 | ||
| Page Banner Size | 00:02:00 | ||
| Setting The About Section Of Facebook Page | 00:04:00 | ||
| Facebook Shops For Upload | 00:06:00 | ||
| Two Examples Of Good Facebook Pages | 00:06:00 | ||
| How to go viral on Facebook | |||
| Introducing Viral Coefficient Formula | 00:03:00 | ||
| Viral Coefficient Calculator | 00:03:00 | ||
| Virality And Ads | 00:04:00 | ||
| How to use viral memes to go viral and boost sharing | |||
| Meme Section Introduction | 00:01:00 | ||
| How To Start Finding Funny Memes | 00:03:00 | ||
| How To Create Image Memes | 00:02:00 | ||
| Creating Your Own Gifs For Virality | 00:03:00 | ||
| YouTube Marketing | |||
| YouTube Section Intro | 00:01:00 | ||
| Professional YouTube Marketing For One Video | 00:05:00 | ||
| YouTube SEO Introduction 2019 | 00:05:00 | ||
| YouTube On Page SEO New | 00:04:00 | ||
| Introducing YouTube Recommendation Algorithm | 00:05:00 | ||
| Strategy For Recommendation Algorithm On YouTube | 00:06:00 | ||
| VIDIQ | 00:04:00 | ||
| How to get more views on YouTube 2 | 00:07:00 | ||
| How to get more views on YouTube1 | 00:08:00 | ||
| Overview Of My YouTube Channel New | 00:07:00 | ||
| What To Do When You First Start Your Channel | 00:02:00 | ||
| Social Media Contests Niche | 00:07:00 | ||
| Social media marketing calendar | |||
| Section Introduction Social Media Marketing Calendar | 00:02:00 | ||
| Social Media Calendar Pre planning | 00:06:00 | ||
| Social Media Calendar Pre planning | 00:06:00 | ||
| Adding Themes To Your Calendar Days | 00:06:00 | ||
| How To Ease Into Hiring Freelancers | 00:04:00 | ||
| Social Media Posting Strategies | 00:03:00 | ||
| How Long Social Postings Take To Make | 00:04:00 | ||
| When To Not Have A Social Media Calendar | 00:06:00 | ||
| Marketing Calendar For Local Business | 00:13:00 | ||
| Email marketing and autoresponder introduction & basic setup | |||
| Email Marketing Introduction | 00:03:00 | ||
| Email Marketing Providers Overview | 00:02:00 | ||
| Creating Your Email List | 00:02:00 | ||
| Generating Mail chip Subscriber Forms | 00:02:00 | ||
| Creating The Auto responder | 00:02:00 | ||
| Tips On Setting Up Your Auto responder | 00:05:00 | ||
| Options For Email Sign up Popups | 00:02:00 | ||
| Free Book Give away | 00:02:00 | ||
| For ecommerce and selling products | |||
| Ecommerce Overview | 00:09:00 | ||
| Selling Physical introducts In Brick And Mortar Stores | 00:05:00 | ||
| Affiliate marketing section | |||
| Affiliate Marketing Overview | 00:05:00 | ||
| Good Part Of Affiliate Marketing 2020 | 00:03:00 | ||
| Event marketing strategy section | |||
| Events As Lead Generation | 00:07:00 | ||
| Book Writing Section Introduction | 00:01:00 | ||
| Selling books and other products on Amazon | |||
| Book Writing Section Introduction 2020 | 00:01:00 | ||
| New How To Write A Book | 00:06:00 | ||
| Most Effective Book Marketing Strategies | 00:07:00 | ||
| Amazon Kindle keyword research categories and search-1 | 00:10:00 | ||
| Amazon Kindle keyword research categories and search-2 | 00:09:00 | ||
| Amazon Search Ranking Factors 2020 | 00:07:00 | ||
| How to use Kindle countdown deals to sell more books | 00:08:00 | ||
| Launch And Best seller Strategy | 00:16:00 | ||
| Briefly About Paid Ads Since This Course Is On Free Marketing Strategies | |||
| Ads Overview | 00:12:00 | ||
| Introduction To Marketing: Beginners Please Watch This First | |||
| Marketing Fundamentals Section Introduction | 00:01:00 | ||
| Historic Roots Of Marketing | 00:04:00 | ||
| Seth Godin Purple Cow With 3 Examples 2019 | 00:04:00 | ||
| Free Or Discounted Consultations | 00:04:00 | ||
| Getting To Understand Your Target Market | 00:04:00 | ||
| Target Market Exercise | 00:03:00 | ||
| Sales funnel how to identify, optimize and improve your sales funnel | 00:06:00 | ||
| AB testing and how to increase conversion rates relation to sales funnels | 00:05:00 | ||
| How to create free infographics to make more engaging social and blog posts | |||
| How To Create Info graphic | 00:03:00 | ||
Certificate of Achievement
Upon completion, you will receive a CPD-accredited certificate recognised globally. Choose from:
Pdf Certificate & Transcript £7.99
Hardcopy Certificate & Transcript £17.99
This certification validates your knowledge and skills, boosting your employability in healthcare.
This course focuses on advanced SEO and social media marketing strategies for online growth and visibility.
No, beginners and developing marketers can both benefit.
You will learn SEO, social media marketing, keyword research, YouTube marketing, and audience engagement strategies.
Yes, it supports online promotion and brand visibility.
The course is self-paced.
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Level
Number of Units
Duration
Course Type
- Original price was: £424.00.£29.99Current price is: £29.99.
- 1 year
- Advanced
- Number of Units197
- Number of Quizzes0
- 14 hours, 28 minutes Gift this course
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