Basic Social Media Marketing

Overview Struggling to reach the right audience online or turn social media activity into real business results? Many people post …

4.7 4.7 Rating ( 13 Reviews )

234 Students

i Last Updated: 18th August 2026

◎ English

Flexible Schedule

Overview

Struggling to reach the right audience online or turn social media activity into real business results? Many people post regularly but see little engagement, traffic, or growth because they lack a clear marketing strategy and understanding of how social platforms work effectively.

This Basic Social Media Marketing course provides a simple introduction to promoting brands, products, and services across major social media platforms. You will explore key marketing methods, audience targeting, and ways to improve campaign performance through structured learning.

Whether you are a beginner, business owner, or aspiring marketer, Basic Social Media Marketing helps you build confidence in social media promotion. The course covers essential concepts, marketing funnels, and testing methods to support better online marketing decisions and long-term growth.

Key Benefits Included

► Accredited by CPD
► Instant Access
► 24/7 Learning Assistance
► Self-paced learning and laptop, tablet, smartphone-friendly
► Fully online, interactive course with audio voiceover
► Developed by qualified professionals in the field

Sneak Peek

Learning Outcomes

► Identify the key features of major social media marketing platforms
► Create simple marketing funnels to support customer conversion goals
► Analyse audience engagement and campaign performance metrics
► Apply A/B split testing techniques to improve marketing results
► Develop basic social media marketing strategies for different business needs

Who is This Course For?

► Beginners interested in learning social media marketing
► Small business owners promoting products or services online
► Freelancers looking to expand their digital marketing knowledge
► Content creators seeking to grow their online presence
► Students exploring marketing and business-related subjects
► Individuals considering a career in digital marketing

Certification

CPD Certification

After successfully completing the assessment of this Basic Social Media Marketing course, you can apply for the CPD accredited certificates.
PDF certificate: £9.99
Hardcopy certificate: £15.99

Career Opportunities

► Social Media Assistant — £22,000–£30,000 per year
► Digital Marketing Assistant — £24,000–£33,000 per year
► Social Media Executive — £26,000–£38,000 per year
► Content Marketing Assistant — £24,000–£35,000 per year
► Marketing Coordinator — £28,000–£40,000 per year

Course Curriculum

The course covers a wide range of essential topics, including:

Module 01: Social Marketing for Facebook, Instagram, Twitter & YouTube

► Social Marketing Introduction
► Marketing On Facebook & Instagram
► Marketing On Twitter & YouTube

Module 02: Marketing On the Other Major Social Media Sites

► Introduction to Pintrest Marketing
► Pintrest Marketing – Part 1
► Pintrest Marketing – Part 2
► Pintrest Marketing – Part 3
► Linkedln Marketing Intro
► Linkedln Marketing – Part 1
► Linkedln Marketing – Part 2
► LinkedIn Marketing – Part 3

Module 03: Funnel Building for Profits

► Introduction to Funnel Building
► Funnel Building – Part 1
► Funnel Building – Part 2
► Funnel Building – Part 3

Module 04: A/B Split Testing

► Introduction to Split Testing
► Split Testing – Part 1
► Split Testing – Part 2
► Split Testing – Part 3

Excellent

4.7 Average - 13 Reviews

★ Reviews

This course gave me a clear introduction to social media marketing without making things complicated. The sections on marketing funnels and audience engagement were especially helpful and easy to understand.

A great starting point for anyone new to online marketing. The lessons were well organised, and I found the content on social media platforms and split testing very useful for improving my marketing knowledge.

Course Curriculum

Unit 01: Social Marketing for Facebook, Instagram, Twitter & YouTube
	Social Marketing Introduction	00:01:00
	Marketing On Facebook & Instagram	00:19:00
	Marketing On Twitter & YouTube	00:14:00
Unit 02: Marketing On the Other Major Social Media Sites
	Introduction to Pintrest Marketing	00:01:00
	Pintrest Marketing – Part 1	00:07:00
	Pintrest Marketing – Part 2	00:16:00
	Pintrest Marketing – Part 3	00:11:00
	Linkedln Marketing Intro	00:01:00
	Linkedln Marketing – Part 1	00:06:00
	Linkedln Marketing – Part 2	00:07:00
	LinkedIn Marketing – Part 3	00:05:00
Unit 03: Funnel Building for Profits
	Introduction to Funnel Building	00:01:00
	Funnel Building – Part 1	00:04:00
	Funnel Building – Part 2	00:07:00
	Funnel Building – Part 3	00:09:00
Unit 04: A/B Split Testing
	Introduction to Split Testing	00:01:00
	Split Testing – Part 1	00:10:00
	Split Testing – Part 2	00:05:00
	Split Testing – Part 3	00:09:00
Assignment
	Assignment -Basic Social Media Marketing	00:00:00

Certificate of Achievement

Upon completion, you will receive a CPD-accredited certificate recognised globally. Choose from:

Pdf Certificate & Transcript £7.99
Hardcopy Certificate & Transcript £17.99

This certification validates your knowledge and skills, boosting your employability in healthcare.

1. What is social media marketing? +

Social media marketing involves promoting products, services, or brands through social media platforms. It helps businesses connect with audiences, increase visibility, and encourage engagement. This course explains the basic concepts in a simple and easy-to-follow way.

2. Is this Basic Social Media Marketing course suitable for beginners? +

Yes, the course is designed for beginners with little or no prior experience. It introduces key marketing concepts step by step and explains how major social media platforms can be used for business growth and audience engagement.

3. What platforms are covered in this course? +

The course covers popular platforms such as Facebook, Instagram, Twitter, and YouTube. It also introduces marketing opportunities on other major social media networks and explains how different platforms support different marketing goals.

4. What is A/B split testing in social media marketing? +

A/B split testing is a method used to compare two versions of content, advertisements, or campaigns. It helps marketers identify which option performs better. This course explains how testing can support better marketing decisions.

5. Can this course help with digital marketing careers? +

Yes, this course provides foundational knowledge that supports entry-level marketing and social media roles. It can also help business owners, freelancers, and content creators improve their marketing knowledge and online promotion efforts.