Section 01: Introduction |
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Introduction |
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00:01:00 |
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Why is Brand so Important Today? |
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00:03:00 |
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Course Differentiation & Course Outline |
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00:04:00 |
Section 02: Why Should You Know? |
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What is Brand, Brand Management, Brand Development and Brand Building? |
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00:04:00 |
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Brand Equity Index Model |
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00:06:00 |
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Types of researchers Related to Brand Building |
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00:18:00 |
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Key Attributes, unmet Needs, Motivators and Key Drivers |
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00:10:00 |
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Brand Experience |
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00:05:00 |
Section 03: How to Win? |
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How to get a big picture to win? |
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00:05:00 |
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How to define thought process – part 1: Model |
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00:02:00 |
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How to define thought process – part 2: Shopping Behavior |
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00:05:00 |
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How to define thought process – part 3: Examples |
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00:09:00 |
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How to understand and analyze the key drivers? |
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00:16:00 |
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How to conduct surveys by yourself? |
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00:04:00 |
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How to discover unmet needs and prioritize attributes? |
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00:01:00 |
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How to define unique value proposition? |
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00:02:00 |
Section 04: How to get Materials before Launch with Limited Budget? |
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How to name your brand effectively? |
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00:07:00 |
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How to use color to win consumers’ attention? |
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00:09:00 |
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Key Concept |
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00:06:00 |
Assignment |
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Assignment – Brand Building from the Sketch |
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00:00:00 |