| Section 01: Introduction | |||
| Introduction | 00:01:00 | ||
| Why is Brand so Important Today? | 00:03:00 | ||
| Course Differentiation & Course Outline | 00:04:00 | ||
| Section 02: Why Should You Know? | |||
| What is Brand, Brand Management, Brand Development and Brand Building? | 00:04:00 | ||
| Brand Equity Index Model | 00:06:00 | ||
| Types of researchers Related to Brand Building | 00:18:00 | ||
| Key Attributes, unmet Needs, Motivators and Key Drivers | 00:10:00 | ||
| Brand Experience | 00:05:00 | ||
| Section 03: How to Win? | |||
| How to get a big picture to win? | 00:05:00 | ||
| How to define thought process – part 1: Model | 00:02:00 | ||
| How to define thought process – part 2: Shopping Behavior | 00:05:00 | ||
| How to define thought process – part 3: Examples | 00:09:00 | ||
| How to understand and analyze the key drivers? | 00:16:00 | ||
| How to conduct surveys by yourself? | 00:04:00 | ||
| How to discover unmet needs and prioritize attributes? | 00:01:00 | ||
| How to define unique value proposition? | 00:02:00 | ||
| Section 04: How to get Materials before Launch with Limited Budget? | |||
| How to name your brand effectively? | 00:07:00 | ||
| How to use color to win consumers’ attention? | 00:09:00 | ||
| Key Concept | 00:06:00 | ||
| Assignment | |||
| Assignment – Brand Building from the Sketch | 00:00:00 | ||