Business Development & Sales
Overview Build stronger sales confidence with the Business Development & Sales course from Thames College. GOV.UK estimates 5.7 million private …
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Overview
Build stronger sales confidence with the Business Development & Sales course from Thames College. GOV.UK estimates 5.7 million private sector businesses operated in the UK at the start of 2025, showing strong demand for people who understand leads, customers and growth. This QLS Level 5 course covers sales strategy, lead generation, client acquisition, CRM tracking, cold email, sales calls and buyer communication.
Many learners struggle to turn prospects into paying clients because their follow-up, targeting and objection handling lack structure. This training helps you define ideal customers, manage conversations and build clearer sales systems. After completion, you may explore UK roles such as Business Development Executive, Sales Executive, Account Manager, Sales Manager, Lead Generation Specialist or Client Relationship Manager. Enrol today and study online successfully.
Key Benefits Included
► Accredited by CPD
► Endorsed by QLS (Quality Licence Scheme)
► Instant Access
► 24/7 Learning Assistance
► Self-paced learning and laptop, tablet, smartphone-friendly
► Fully online, interactive course with audio voiceover
► Developed by qualified professionals in the field
Learning Outcomes
This Business Development & Sales course builds sales planning, client targeting, outreach and lead generation knowledge for learners seeking business growth roles.
By the end of this course, learners will be able to:
► Explain business development foundations and key sales planning stages clearly.
► Create business development plans for customer and revenue growth.
► Identify ideal customers and build targeted lead generation systems.
► Use CRM tracking methods to manage prospects and follow-ups.
► Apply objection handling methods during sales calls and presentations.
► Plan email, cold calling and direct mail outreach campaigns.
Who is This Course For?
This Business Development & Sales course suits learners who want sales, outreach and business growth knowledge for UK roles online.
► Beginners wanting to study Business Development & Sales online from home.
► Sales learners building lead generation and client outreach knowledge online.
► Business owners planning customer targeting, sales systems and growth campaigns.
► Marketing learners exploring email outreach, CRM and buyer communication methods.
► Career changers preparing for UK sales and business development roles.
► Account staff improving customer relationships and sales follow-up knowledge.
Certification
CPD Certification
After successfully completing the assessment of this Business Development & Sales course, you can apply for the CPD accredited certificates.
PDF certificate: £9.99
Hardcopy certificate: £15.99
Endorsed Certificate of Achievement from the Quality Licence Scheme
Upon successful completion of the Business Development & Sales course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of —
► 139 GBP within UK
► 149 GBP for International Delivery — Postal Fees Included
Please Note: Thames College is a One Education approved resale partner for Quality Licence Scheme Endorsed courses
Career Opportunities
This course can support UK sales, account management, lead generation, client relationship and business development career routes across many growing organisations.
► Business Development Executive — Average UK salary: £28,000–£45,000 per year
► Sales Executive — Average UK salary: £25,000–£42,000 per year
► Business Development Manager — Average UK salary: £35,000–£60,000 per year
► Sales Manager — Average UK salary: £35,000–£60,000 per year
► Account Manager — Average UK salary: £30,000–£50,000 per year
► Client Relationship Manager — Average UK salary: £32,000–£55,000 per year
Course Curriculum
The course covers a wide range of essential topics, including:
► Business Development Introduction
► The 4 Pillars of This Course
► What Exactly is Business Development?
► How to Create Your Business Development Plan
► Top Business Development Strategies
► 5 Stages of Market Sophistication
► Understanding Organisational Hierarchy
► Defining Your Ideal Customer
► Sales Process Overview
► Differences Between Goals, Objectives and Outcomes
► How to Properly Set Goals
► Cold Email Lead Generation System
► How to Find Companies to Email
► Where to Find Bulk Company Email Lists
► How to Hire Email List Providers on Upwork
► How to Find Leads on LinkedIn
► How to Find Anyone’s Email
► How to Set Up Your CRM for Lead Tracking
► How to Write Emails That Convert
► Cold Email Personalisation Strategies
► Email Guidelines to Follow
► Best Questions to Ask in Emails
► Good Prospect vs Bad Prospect
► Best Email Responses
► Cold Email Templates That Generate Results
► How to Create a Business Email
► Email Automation Walkthrough
► How to Schedule Calendar Appointments
► Booking Software Walkthrough
► Automated Email Follow-Up Tool
► The 4 Stages of a Sale
► The 9 Truths of Selling
► The 4-Step Sales System
► The 4-Step Sales System Questions
► The 2 Types of Objections
► Sales Objection Handling Methods
► 2 Ways to Overcome Objections
► Discovery Call Sales Script Walkthrough
► Sales Presentation Slides Walkthrough
► The Psychology of Cold Calling
► 4-Step Cold Calling System
► Understanding the Meaning of Value
► How to Create Your USP
► Handling Rejection in Sales
► How to Work with Gatekeepers
► The 4-Step Direct Mail Strategy
► Where to Get Direct Mail Packages
► Business Development Sales Video
Excellent
4.8 Average - 13 Reviews
Course Curriculum
| Business Development Mastery Introduction | |||
| Business Development Mastery Introduction | 00:04:00 | ||
| The 4 Pillars of This Course | 00:03:00 | ||
| Business Development Foundation | |||
| What Exactly is Business Development | 00:03:00 | ||
| How To Create Your Business Development Plan | 00:05:00 | ||
| The Top Business Development Strategies | 00:06:00 | ||
| 5 Stages of Market Sophistication | 00:11:00 | ||
| Understanding Organizational Hierarchy | 00:05:00 | ||
| Defining Your Ideal Customer | 00:05:00 | ||
| The Sales Process Overview | 00:05:00 | ||
| Differences Between Goals, Objectives _ Outcomes | 00:04:00 | ||
| How To Properly Set Goals | 00:07:00 | ||
| Creating Your Lead Generating System | |||
| Cold Email Lead Generation System | 00:06:00 | ||
| How To Find Companies To Email | 00:22:00 | ||
| Where To Find Bulk Company Email Lists | 00:07:00 | ||
| How To Hire Email List Providers on Upwork | 00:08:00 | ||
| How To Find Leads on Linkedin | 00:10:00 | ||
| How To Find Anyone_s Email | 00:17:00 | ||
| How Setup Your CRM For Lead Tracking | 00:14:00 | ||
| How To Write Emails That Convert | 00:17:00 | ||
| Cold Email Personalization Strategies | 00:08:00 | ||
| Email Guidelines To Follow | 00:08:00 | ||
| Best Questions To Ask With Emails | 00:03:00 | ||
| Good Prospect vs Bad Prospect | 00:06:00 | ||
| Best Email Responses | 00:06:00 | ||
| Cold Email Templates That Generate Results | 00:12:00 | ||
| How To Create a Business Email | 00:06:00 | ||
| Email Automation Walkthrough | 00:09:00 | ||
| How To Schedule Calendar Appointments | 00:03:00 | ||
| Booking Software Walkthrough | 00:11:00 | ||
| Secret Automated Email Follow Up Tool | 00:06:00 | ||
| The Simple 4 Step Sales System | |||
| The 4 Stages of a Sale | 00:02:00 | ||
| The 9 Truths of Selling | 00:12:00 | ||
| The 4 Step Sales System | 00:05:00 | ||
| The 4 Step Sales System Questions | 00:10:00 | ||
| The 2 Types of Objections | 00:05:00 | ||
| The Secret Weapon For Objections | 00:04:00 | ||
| 2 Ways To Easily Overcome Objections | 00:09:00 | ||
| Discovery Call Sales Script Walkthrough | 00:12:00 | ||
| Sales Presentation Slides Walkthrough | 00:10:00 | ||
| The Art and Science of Cold Calling | |||
| The Psychology of Cold Calling | 00:07:00 | ||
| 4 Step Cold Calling System | 00:09:00 | ||
| Understanding The Meaning of Value | 00:04:00 | ||
| How To Create Your USP | 00:04:00 | ||
| How To Never Get Rejected | 00:05:00 | ||
| How To Effectively Work With Gatekeepers | 00:06:00 | ||
| Creating Your Direct Mail Strategy | |||
| The 4 Step Direct Mail Strategy | 00:04:00 | ||
| Where To Get Direct Mail Packages | 00:07:00 | ||
| Biz Dev Sales Video LOUD | 00:02:00 | ||
| Resources | |||
| Resources – Business Development & Sales | 00:00:00 | ||
| Assignment | |||
| Assignment – Business Development & Sales | 2 weeks, 5 days | ||
| Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
Certificate of Achievement
Upon completion, you will receive a CPD-accredited certificate recognised globally. Choose from:
Pdf Certificate & Transcript £7.99
Hardcopy Certificate & Transcript £17.99
This certification validates your knowledge and skills, boosting your employability in healthcare.
A Business Development & Sales course teaches learners how companies find prospects, start sales conversations and turn interest into business opportunities. It covers customer research, sales planning, lead generation, outreach, CRM use, follow-ups and buyer communication.
Yes, this course is suitable for beginners who want to understand sales and business growth from the start. It introduces key sales topics clearly, including ideal customers, email outreach, cold calling, objection handling and appointment booking.
You will learn business development planning, customer targeting, goal setting, lead generation, CRM tracking, cold email writing, LinkedIn prospecting, sales calls, objection handling, sales presentations, follow-up systems and direct mail planning for business growth.
This course can support career routes such as Business Development Executive, Sales Executive, Account Manager, Sales Manager, Lead Generation Specialist, Client Relationship Manager, Sales Development Representative and Commercial Sales Assistant, depending on skills and experience.
Sales usually focuses on converting prospects into customers, while business development looks at growth opportunities, partnerships, markets and long-term relationships. This course connects both areas so learners can understand outreach, communication and commercial growth together.
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Level
Number of Units
Duration
- £24.99
- 1 year
- Level 5
- Number of Units51
- Number of Quizzes0
- 2 weeks, 5 days Gift this course
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