Business Strategy Planning Masterclass
Overview In a UK economy with 5.7 million private sector businesses, standing out requires clear strategic direction. The Business Strategy …
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Overview
In a UK economy with 5.7 million private sector businesses, standing out requires clear strategic direction. The Business Strategy Planning Masterclass helps learners understand market conditions, analyse competitors, and build structured business plans that support long-term growth and informed decision-making.
This course removes uncertainty in planning by giving practical frameworks for real business situations. It strengthens strategic thinking, improves commercial awareness, and supports confident decision-making in fast-changing industries. Designed for aspiring managers, consultants, and entrepreneurs seeking structured career progression. Study online at your own pace and unlock opportunities such as Business Analyst, Strategy Executive, Operations Manager, and Business Development Executive roles.
Start learning today and gain practical strategy skills that help you grow confidently in competitive UK business environments with flexible online study access now.
Key Benefits Included
► Accredited by CPD
► Instant Access
► 24/7 Learning Assistance
► Self-paced learning and laptop, tablet, smartphone-friendly
► Fully online, interactive course with audio voiceover
► Developed by qualified professionals in the field
Learning Outcomes
This course builds essential business strategy and planning knowledge for organisational decision-making and long-term business growth.
By the end of this course, learners will be able to:
► Understand core business strategy and planning principles clearly
► Analyse internal and external business environments effectively
► Develop structured and practical strategic business plans
► Identify competitive strengths and weaknesses in markets
► Apply strategic thinking to business decision-making processes
► Support long-term organisational growth through planning methods
Who is This Course For?
This course is designed for learners who want to develop strong business strategy knowledge for career development and professional success.
► Beginners interested in business strategy and planning careers
► Entrepreneurs building structured business growth strategies
► Managers improving leadership and decision-making ability
► Students studying business, management, or related fields
► Professionals moving into consultancy or strategy roles
► Career changers entering corporate business environments
Certification
CPD Certification
After successfully completing the assessment of this Business Strategy Planning Masterclass course, you can apply for the CPD accredited certificates.
PDF certificate: £9.99
Hardcopy certificate: £15.99
Career Opportunities
This course supports UK business strategy, management, consultancy, operations and leadership roles where planning, analysis and decision-making knowledge can support stronger organisational performance and business growth.
► Business Analyst — Average UK salary: £30,000–£55,000 per year
► Business Development Executive — Average UK salary: £28,000–£50,000 per year
► Operations Manager — Average UK salary: £35,000–£65,000 per year
► Strategy Executive — Average UK salary: £32,000–£60,000 per year
► Management Consultant — Average UK salary: £40,000–£70,000 per year
► Business Manager — Average UK salary: £35,000–£60,000 per year
Course Curriculum
The course covers a wide range of essential topics, including:
► Learn Business Fundamentals and Create Your Own Business Plan
► Quickfire Strategy Quiz: Business Strategy Awareness
► Quickfire Strategy Quiz – Answers Explained
► How to Get the Most from This Course
► Using the Course Map Matrix
► Guide to Course Assignments
► Download All Course Materials
► Connecting Business Strategy to Business Plan
► What is Business Strategy?
► Understanding Business Plans
► Corporate Strategy Explained
► Creating Shareholder Value
► Introduction to Strategic Management
► Introduction to Strategic Analysis
► What is Strategic Analysis?
► Key Strategic Analysis Frameworks
► Apple Case Study: Strategic Analysis in Practice
► Importance of Business Models
► Hedgehog and Fox Theory
► Management Theories in Strategy
► SWOT Analysis
► Porter’s Five Forces
► Lafley and Martin Strategy Model
► 5Cs Model
► PEST and PESTEL Analysis
► Ansoff Matrix
► Value Chain Analysis
► Business Model Synthesis
► Black Swan Events and Business Impact
► Vision and Leadership Principles
► Management Skills in Business Strategy
► Purpose of Vision Statements
► Understanding Products and Services
► Product Differentiation Strategies
► Product Diversification
► Quality Management in Strategy
► Competitive Advantage Explained
► Bowman’s Strategic Clock
► Technology and Product Strategy in Business Planning
► Competitor Analysis
► BCG Matrix
► Competitive Forces and Industry Analysis
► Competitive Intensity
► Industry Life Cycle
► Linking Competition to Business Planning
► External Business Environment Analysis
► Industry and Market Evaluation
► PEST Analysis in Practice
► Business and Funding Life Cycles
► Value Chain and External Environment
► Total Addressable Market (TAM)
► Market Segmentation
► Supplier Power Analysis
► Buyer Power Analysis
► Industry and Competition Planning
► Business Operations Overview
► Business Model Canvas
► Corporate Structure and Strategy
► Organisational Development
► Operational Review
► Click and Mortar Business Models
► eCommerce Strategy Models
► Internal Strategy and Business Planning
► SWOT Strategy Exercise and Application
► Customer Value Proposition
► Market Positioning Strategy
► Profit Models in Business
► Delta Model Strategy
► Switching Costs and Customer Retention
► Customer Experience Management
► Customer Journey Mapping
► Customer Strategy in Business Planning
► Marketing Principles (5Ps)
► Marketing Planning Techniques
► Push Marketing Strategy
► AIDA Model
► Customer Engagement Framework
► Pricing Strategy Models
► Sales and Marketing in Business Planning
► Digital Strategy Blueprint
► Skills for Digital Entrepreneurs
► Customer-Centric Digital Transformation
► Digital Customer Experience Strategy
► Channel Transformation
► Customer Engagement in Digital Business
► Digital Skills Development
► Tools and Resources for Digital Strategy
► Financial Statements Overview
► Accrual vs Cash Accounting
► Income Statement Analysis
► Balance Sheet Fundamentals
► Cash Flow Statement
► Financial Metrics
► Apple Financial Case Study
► Financial Reporting in Business Planning
► Introduction to Financial Analysis
► Profitability Ratios
► Balance Sheet Ratios
► Cash Flow Analysis
► Valuation Ratios
► Apple Financial Analysis Case Study
► Growth Measurement Analysis
► Profitability Evaluation
► Trading Performance Review
► Working Capital and Liquidity Analysis
► Future Strategy Development Exercise
► Introduction to Goal Setting
► SMART Goals Framework
► Key Performance Indicators (KPIs)
► Strategic Dashboards
► Corporate Performance Management
► Objectives and Key Results (OKRs)
► Year-on-Year Performance Analysis
► Organic vs Inorganic Growth
► First Mover Advantage
► Business Scalability
► Mergers and Acquisitions Strategy
► Buy and Build Strategy
► Business Recovery Strategies
► Post-Crisis Growth Strategy
► Growth Strategy in Business Planning
► Business Valuation and Funding Overview
► How to Value a Company
► Equity Funding Sources
► Pre-Money Valuation
► Investor Pitch Deck Creation
► Sources and Uses of Funds
► Cap Table Explained
► Exit Strategies and Returns
► Transaction Cost Management
► Strategic Risk Assessment
► Risk Planning and Mitigation
► Business Plan Structure and Synthesis
► Executive Summary Development
► Business History and Background
► Management Summary
► Appendices Preparation
► Business Planning Checklist
► Audience Targeting Strategy
► Business Type Considerations
► Final Business Plan Refinement
► Final Summary and Key Takeaways
► Downloadable Course Files and Assignment Materials
Excellent
4.7 Average - 13 Reviews
Course Curriculum
| Section 01: Welcome - How to Get the Most Out Of This Course | |||
| Learn Business Fundamentals and Create Your Own Business Plan Today! | 00:02:00 | ||
| Quickfire Strategy Quiz How much do you know about your business strategy? | 00:02:00 | ||
| Quickfire Strategy Quiz – My “Answers” | 00:10:00 | ||
| How to get the most from this Course | 00:09:00 | ||
| Using the Course Map Matrix | 00:06:00 | ||
| Guide to the Course Assignments | 00:04:00 | ||
| Download All Course Materials Here | 00:03:00 | ||
| Section 02: Business Fundamentals: Connecting Business Strategy to the Business Plan | |||
| Section Introduction: Connecting Business Strategy to the Business Plan | 00:02:00 | ||
| Business Strategy to Business Plan | 00:04:00 | ||
| What do we mean by Business Strategy? | 00:02:00 | ||
| What is a Business Plan? | 00:06:00 | ||
| What do we mean by Corporate Strategy? | 00:07:00 | ||
| Should You Be Creating Shareholder Value? | 00:07:00 | ||
| Introduction to Strategic Management | 00:06:00 | ||
| Section 03: Business Fundamentals: The Value of Strategic Analysis | |||
| Section Introduction: The Value of Strategic Analysis | 00:01:00 | ||
| Strategic Analysis – The First Step | 00:02:00 | ||
| What is Strategic Analysis? | 00:05:00 | ||
| Frameworks for Strategic Analysis | 00:10:00 | ||
| Strategic Analysis Frameworks Case Study: Apple | 00:11:00 | ||
| Section 04: Business Fundamentals: Frameworks and Theories Business Strategists Must Know | |||
| Section Introduction: Frameworks and Theories Business Strategists Must Know | 00:02:00 | ||
| Why are these Business Models important? | 00:02:00 | ||
| The Story of the Hedgehog and the Fox | 00:03:00 | ||
| Why are Management Theories Useful in Business Strategy? | 00:09:00 | ||
| SWOT Analysis | 00:05:00 | ||
| Introduction to Michael Porter’s Five Forces Model | 00:06:00 | ||
| Lafley and Martin Five Step Strategy Model | 00:06:00 | ||
| The 5Cs Model | 00:06:00 | ||
| What is PEST or Broad Factors Analysis? | 00:05:00 | ||
| PESTEL Analysis | 00:05:00 | ||
| Ansoff Matrix | 00:07:00 | ||
| Value Chain | 00:05:00 | ||
| Business Model Synthesis | 00:08:00 | ||
| Black Swan Events – Coronavirus | 00:05:00 | ||
| Section 05: Critical Evaluation of Leadership | |||
| Section Introduction: Critical Evaluation of Leadership | 00:01:00 | ||
| Vision and Leadership – Starting at the Top | 00:06:00 | ||
| What Skills Are We Looking For In Management? | 00:07:00 | ||
| What is the Purpose of a Vision Statement? | 00:03:00 | ||
| Section 06: Products and Services and Competitive Advantage | |||
| Section Introduction: Products Services and Competitive Advantage | 00:02:00 | ||
| What do we mean by Products and Services | 00:03:00 | ||
| Why Product Differentiation is Critical | 00:05:00 | ||
| Product Diversification in Business Strategy | 00:06:00 | ||
| How Does Quality Management fit into your Business Strategy? | 00:04:00 | ||
| What do we mean by Competitive Advantage? | 00:06:00 | ||
| Bowman’s Strategic Clock – Strategic Positioning | 00:09:00 | ||
| Products, Services and Technology in the Business Plan | 00:06:00 | ||
| Section 07: Competition - Know Your Enemy | |||
| Section Introduction: Competition – Know Your Enemy | 00:02:00 | ||
| Competitor Analysis | 00:05:00 | ||
| BCG Matrix | 00:06:00 | ||
| Competitors and Competitive Forces | 00:10:00 | ||
| Competitive Intensity | 00:09:00 | ||
| Industry Life Cycle | 00:05:00 | ||
| Competition – Business Plan Tie In | 00:02:00 | ||
| Section 08: External Strategic Analysis - Industry, Markets and Competition | |||
| Section Introduction: Industry, Markets and Competition | 00:02:00 | ||
| What do we mean by External Strategic Analysis | 00:09:00 | ||
| How Does Industry Analysis Help? | 00:05:00 | ||
| Conducting PEST or Broad Factors External Analysis | 00:11:00 | ||
| What are the Business and Funding Life Cycles? | 00:10:00 | ||
| Value Chains: Connecting Companies to their External Environment | 00:08:00 | ||
| Addressing the Total Addressable Market (TAM) | 00:05:00 | ||
| Market Segmentation: Choosing Customers | 00:07:00 | ||
| Bargaining Power of Suppliers | 00:06:00 | ||
| Bargaining Power of Customers/Buyers | 00:06:00 | ||
| Business Plan: Industry, Markets and Competition | 00:04:00 | ||
| Section 09: Internal Strategic Analysis - Operations and Customer Management | |||
| Section Introduction – Operations and Customer Management | 00:02:00 | ||
| What are Business Operations? | 00:03:00 | ||
| Strategic Analysis with the Business Model Canvas | 00:14:00 | ||
| How can Corporate Structure impact Strategy? | 00:07:00 | ||
| Organisational Development | 00:04:00 | ||
| Reviewing the Operations of the Firm | 00:03:00 | ||
| Click and Mortar – Online meets Offline | 00:05:00 | ||
| eCommerce Business Models | 00:06:00 | ||
| Internal Strategic Analysis – Business Plan Tie In | 00:05:00 | ||
| Section 10: Six Minute Strategist SWOT Assignment | |||
| Section Introduction: Six Minute Strategist SWOT Assignment | 00:02:00 | ||
| Section 11: Customer Value Proposition | |||
| Section Introduction: Customer Value Proposition | 00:02:00 | ||
| Understanding the Customer Value Proposition | 00:03:00 | ||
| Positioning Your Firm in the Market | 00:04:00 | ||
| What do we mean by a Profit Model? | 00:05:00 | ||
| Hax’s Delta Model | 00:09:00 | ||
| Switching Costs and Customer Strategy | 00:03:00 | ||
| Managing the Customer Experience | 00:05:00 | ||
| What is the Customer Journey? | 00:06:00 | ||
| Customers, Customer Value and the Business Plan | 00:03:00 | ||
| Section 12: Sales and Marketing Strategy | |||
| Section Introduction: Sales and Marketing | 00:02:00 | ||
| The 5 Ps of Marketing | 00:06:00 | ||
| How Can You Plan Your Marketing? | 00:11:00 | ||
| Push Marketing Strategy | 00:03:00 | ||
| Understanding AIDA | 00:07:00 | ||
| Progressive Sequence of 9 Agreements | 00:07:00 | ||
| Pricing Strategies | 00:11:00 | ||
| Sales and Marketing in the Business Plan | 00:06:00 | ||
| Section 13: Digital Business Strategy Transformation | |||
| Section Introduction: Digital Business Strategy Transformation | 00:02:00 | ||
| Why Do You Need A Digital Strategy Blueprint? | 00:07:00 | ||
| What Skills and Assets do you need to be a Digital Entrepreneur? | 00:07:00 | ||
| Digital Strategy Blueprint Overview | 00:18:00 | ||
| Digital Strategy – Customer Centric Transformation | 00:07:00 | ||
| Digital Strategy – Customer Experience Transformation | 00:05:00 | ||
| Digital Strategy – Customer Channel Transformation | 00:06:00 | ||
| Digital Strategy – Customer Engagement Transformation | 00:19:00 | ||
| Digital Strategy – Digital Skills Transformation | 00:04:00 | ||
| Digital Strategy – Tools and Resources | 00:02:00 | ||
| Section 14: Finance - Understanding Financial Statements | |||
| Section Introduction: Understanding Financial Statements | 00:02:00 | ||
| Overview of Financial Statements | 00:03:00 | ||
| GAAP: Accruals vs Cash Accounting | 00:06:00 | ||
| Income Statement or Profit and Loss Account | 00:08:00 | ||
| Introduction to the Balance Sheet | 00:11:00 | ||
| Cash Flow Statement | 00:06:00 | ||
| Cash Flow Metrics Explained | 00:09:00 | ||
| Case Study – Apple Financial Statements | 00:04:00 | ||
| Financial Statements in the Business Plan | 00:06:00 | ||
| Section 15: Finance: Strategic Financial Analysis | |||
| Section Introduction: Strategic Financial Analysis | 00:01:00 | ||
| What is Financial Analysis? | 00:11:00 | ||
| Income Statement Profitability Ratios | 00:04:00 | ||
| Balance Sheet Ratio Analysis | 00:12:00 | ||
| Cash Flow Statement Analysis | 00:05:00 | ||
| Valuation Ratios | 00:04:00 | ||
| Section 16: Finance: Financial Analysis - Case Study and Assignment | |||
| Section Introduction: Financial Analysis – Case Study and Assignment | 00:01:00 | ||
| Apple Inc Financial Analysis – Solution | 00:03:00 | ||
| Discussion of Measurements of Growth Analysis | 00:05:00 | ||
| Discussion of Measures of Profitability Analysis | 00:07:00 | ||
| Discussion of Trading Performance Analysis | 00:03:00 | ||
| Discussion of Working Capital (Liquidity and Efficiency) Analysis | 00:12:00 | ||
| Section 17: Future Business Strategy Analyser Assignment | |||
| Section Introduction: Future Business Strategy Analyser Assignment | 00:01:00 | ||
| Section 18: Goal Setting and Financial Performance | |||
| Section Introduction: Goal Setting and Performance Management | 00:02:00 | ||
| Introduction to Goal Setting | 00:03:00 | ||
| What do we mean by SMART Goals? | 00:04:00 | ||
| Key Performance Indicators | 00:04:00 | ||
| Strategic Dashboards | 00:07:00 | ||
| Corporate Performance Management | 00:04:00 | ||
| Objectives and Key Results | 00:04:00 | ||
| Year over Year Performance | 00:04:00 | ||
| Section 19: Business Fundamentals: Growth Strategies | |||
| Section Introduction: Growth Strategies | 00:02:00 | ||
| Organic vs Inorganic | 00:03:00 | ||
| The Advantage of First Mover Advantage | 00:05:00 | ||
| The Importance of Scalability | 00:04:00 | ||
| Merger and Acquisitions Growth Strategies | 00:10:00 | ||
| Buy and Build Growth Strategy | 00:08:00 | ||
| Negative Growth- Company Recovery Strategies | 00:09:00 | ||
| Post Coronavirus Strategies | 00:06:00 | ||
| Growth Strategies Business Plan Tie In | 00:03:00 | ||
| Section 20: Valuation Funding, Exits and Returns | |||
| Section Introduction: Valuation, Funding, Exits and Returns | 00:02:00 | ||
| Valuation and Funding – A Consequence of our Business Strategy | 00:04:00 | ||
| How to Value a Company | 00:11:00 | ||
| Sources of Equity Funding | 00:08:00 | ||
| What is a Pre-Money Valuation? | 00:06:00 | ||
| How to Create a Pitch Deck for Investors | 00:06:00 | ||
| Sources and Uses of Funds in the Business Plan | 00:02:00 | ||
| What is a Cap Table? | 00:05:00 | ||
| Exit Strategies and Returns | 00:09:00 | ||
| Transaction Cost Management | 00:02:00 | ||
| Section 21: Risk Assessment | |||
| Section Introduction: Risk Assessment | 00:01:00 | ||
| Risk Assessment – Strategic Plan Summary | 00:02:00 | ||
| Section 22: Business Plan Synthesis | |||
| Section Introduction: Business Plan Synthesis | 00:03:00 | ||
| Business Plan Synthesis | 00:03:00 | ||
| Business Plan – Executive Summary | 00:02:00 | ||
| Business Plan – History and Background | 00:02:00 | ||
| Business Plan – Management Summary | 00:04:00 | ||
| Business Plan Appendicies | 00:04:00 | ||
| Key Questions Check List | 00:01:00 | ||
| Business Plan – Audience Targeting | 00:03:00 | ||
| Business Plan Refinement: Types of Businesses | 00:02:00 | ||
| Section 23: Summary and Wrap Up | |||
| Summary and Wrap Up | 00:05:00 | ||
| Section 24: Additional File | |||
| Additional File | 00:00:00 | ||
| Assignment | |||
| Assignment – Business Strategy Planning Masterclass | 00:00:00 | ||
Certificate of Achievement
Upon completion, you will receive a CPD-accredited certificate recognised globally. Choose from:
Pdf Certificate & Transcript £7.99
Hardcopy Certificate & Transcript £17.99
This certification validates your knowledge and skills, boosting your employability in healthcare.
This CPD accredited course teaches how businesses develop strategies, analyse markets, and create structured plans for growth. It focuses on practical decision-making, competitive analysis, and strategic planning methods used in UK organisations to improve performance and long-term business success.
Yes, this course is suitable for beginners. It starts with basic business concepts and gradually introduces advanced strategy tools. Learners can easily follow step-by-step explanations and develop strong understanding of business planning and strategic thinking without needing prior experience.
You will learn strategic planning, SWOT analysis, market research, competitive positioning, financial awareness, and business model development. The course also builds decision-making skills and teaches how organisations create long-term growth strategies in competitive and changing business environments.
Yes, this course supports UK career development in business, management, consultancy, and operations roles. It strengthens analytical thinking and strategic planning skills that are highly valued by employers across industries, helping learners progress into senior and leadership positions.
After completing this course, you can pursue roles such as Business Analyst, Strategy Executive, Operations Manager, Business Development Executive, and Management Consultant. It also supports entrepreneurship by improving planning, analysis, and decision-making capabilities.
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- Number of Units163
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