Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
- Mock exams
- Multiple-choice assessment
How is the course assessed?
To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised certification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.
Why study this course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.
The Digital Marketing For Coaches & Trainers: Full Certification is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
Course Curriculum
| Introduction | |||
| Introduction | 00:03:00 | ||
| Designing Your Coaching Offer & Finding Your Niche | |||
| The Different Coaching Business Models Explained | 00:04:00 | ||
| The Secret: You Are The Product | 00:03:00 | ||
| Creating Your Ideal Coaching Persona | 00:05:00 | ||
| How To Understand Your Client’s Pain Points | 00:03:00 | ||
| How To Find Your Coaching Niche | 00:04:00 | ||
| Defining your coaching offer | 00:01:00 | ||
| Describing your coaching offer | 00:04:00 | ||
| Structuring & differentiating your coaching offer | 00:03:00 | ||
| Your Marketing Game Plan | |||
| Digital Marketing Game Plan | 00:07:00 | ||
| How To Set Smart Marketing Goals | 00:07:00 | ||
| How To Craft A Strong Marketing Message | 00:06:00 | ||
| How To Choose The Right Marketing Channel | 00:08:00 | ||
| Email Marketing For Coaches | |||
| Email Marketing Introduction | 00:03:00 | ||
| How To Build An Email List As A Coach | 00:03:00 | ||
| Automated vs Manual Email Campaigns | 00:04:00 | ||
| Your First Autoresponder Series | 00:10:00 | ||
| The Best Subject Lines For Higher Open Rates | 00:04:00 | ||
| How To Create An Effective Lead Magnet | 00:05:00 | ||
| Wordpress For Coaches | |||
| WordPress Introduction | 00:01:00 | ||
| How To Use WordPress As A Coach | 00:08:00 | ||
| How To Install WordPress | 00:05:00 | ||
| How To Create Your First Landing Page | 00:06:00 | ||
| How To Create A Thank You Page | 00:03:00 | ||
| General Social Media Strategies | |||
| Your Social Media Plan | 00:08:00 | ||
| Create Content Your Audience Will Thank You For | 00:06:00 | ||
| How To Create Content That Gets Shares | 00:05:00 | ||
| 10 Tactics To Get More Followers | 00:05:00 | ||
| More Ways To Get Shares & Likes | 00:01:00 | ||
| Youtube Marketing As A Coach | |||
| How To Do Keyword Research The Right Way | 00:04:00 | ||
| My Youtube Content Strategy | 00:04:00 | ||
| More Youtube Marketing Tips | 00:03:00 | ||
| More Youtube Marketing Tips | 00:03:00 | ||
| The Pros And Cons Of Facebook Ads | 00:05:00 | ||
| How To Set Up Your Lead Ads In Facebook | 00:06:00 | ||
| Setting Up Your Facebook Pixel | 00:04:00 | ||
| Using Pixel Conversions For Cheaper Lead Ads | 00:03:00 | ||
| Bonus: Personal Branding | |||
| Personal Branding Intro | 00:03:00 | ||
| Building A Personal Brand | 00:07:00 | ||
| Why Authenticity Is Key | 00:04:00 | ||
| Coming Up With A Website Name | 00:06:00 | ||
| Your Value Proposition | 00:06:00 | ||
| Designing A Logo | 00:09:00 | ||
Certificate of Achievement
CPD Accredited Certification
Certification is available –
- In PDF for £2.99
- Hard copy for £8.99
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