Digital Marketing Mastery
Overview
Businesses compete across search, social media, video, email and paid ads, but scattered activity can waste budget when strategy, tracking and audience targeting are unclear. With 68.1 million UK internet users and 97.8% online penetration reported for late 2025, digital marketing skills are now essential for modern brands.
Digital Marketing Mastery gives learners a flexible online route into SEO, Google Ads, Facebook Ads, YouTube marketing, email campaigns, Google Analytics, LinkedIn, Twitter/X, Instagram and mobile app marketing. This digital marketing course supports UK pathways such as digital marketing assistant, social media executive, SEO executive, PPC executive, email marketing executive, content marketing assistant and digital campaign executive. Enrol today and start growing career-ready marketing confidence.
Key Benefits Included
► Accredited by CPD
► Endorsed by QLS (Quality Licence Scheme)
► Instant Access
► 24/7 Learning Assistance
► Self-paced learning and laptop, tablet, smartphone-friendly
► Fully online, interactive course with audio voiceover
► Developed by qualified professionals in the field
Learning Outcomes
This course builds digital marketing knowledge across SEO, paid ads, social media, email campaigns, analytics, YouTube and mobile app promotion.
By the end of this course, learners will be able to:
► Use SEO methods to improve website search visibility.
► Set up Google Search Console and review SEO performance.
► Plan keyword research for search engines and paid ad campaigns.
► Identify how Google Ads campaigns, bids and budgets work.
► Describe Facebook Ads, remarketing and social media promotion methods.
► Optimise YouTube channels, videos, tags, thumbnails and comments.
Who is This Course For?
This course suits learners who want a clear online route into SEO, paid ads, social media, analytics and digital marketing careers.
This course is suitable for:
► Beginners who want to learn digital marketing online.
► Learners exploring SEO, Google Ads or social media marketing.
►Small business owners building online visibility.
► Marketing assistants who want stronger digital campaign knowledge.
► Career changers interested in digital marketing and online business roles.
► Content creators growing YouTube, email or social media audiences.
Certification
CPD Certification
After successfully completing the assessment of this course, you can apply for the CPD accredited certificates.
PDF certificate: £9.99
Hardcopy certificate: £15.99
Endorsed Certificate of Achievement from the Quality Licence Scheme
Upon successful completion of this course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of —
► 139 GBP within UK
► 149 GBP for International Delivery — Postal Fees Included
Please Note: Thames College is a One Education approved resale partner for Quality Licence Scheme Endorsed courses9
This course suits learners who want a clear online route into SEO, paid ads, social media, analytics and digital marketing careers.
This course is suitable for:
► Beginners who want to learn digital marketing online.
► Learners exploring SEO, Google Ads or social media marketing.
► Small business owners building online visibility.
► Marketing assistants who want stronger digital campaign knowledge.
► Freelancers planning to offer digital marketing services.
Career Opportunities
This Digital Marketing Mastery course supports SEO, paid ads, social media, content, email, analytics and campaign pathways. Salaries vary by role, location and experience.
► Digital Marketing Assistant — Average UK salary: £26,401 per year
► Digital Marketer — Average UK salary: £26,100 per year
► SEO Executive — Average UK salary: £25,000–£34,000 per year
► PPC Executive — Average UK salary: £28,203 per year
► Social Media Executive — Average UK salary: £25,000–£32,000 per year
► Email Marketing Executive — Average UK salary: £32,499 per year
Course Curriculum
The course covers a wide range of essential topics, including:
Excellent
4.8 Average - 10 Reviews
Course Curriculum
| Introduction | |||
| Welcome | 00:01:00 | ||
| General Tips & Tricks Series | |||
| How to register your company | 00:04:00 | ||
| How to see Email Sender’s Company and Logo in Your Gmail | 00:02:00 | ||
| How to Generate sitemap of a website | 00:03:00 | ||
| How to protect a website from Spam on WordPress | 00:02:00 | ||
| Quick way to identify whether the website is Mobile optimized | 00:03:00 | ||
| How to identify registration data of website | 00:01:00 | ||
| How to identify duplicate content from the web | 00:03:00 | ||
| How to create google alerts | 00:03:00 | ||
| How to find the age of the domin | 00:02:00 | ||
| How to check if the website server is down | 00:01:00 | ||
| How to create text notes thatwill self destruct after being read | 00:02:00 | ||
| How to send google search information to your friends | 00:03:00 | ||
| How to find webhost of any website | 00:02:00 | ||
| Discover new sites that are similar to what you like alredy | 00:03:00 | ||
| How to easily highlight the important parts of a web page | 00:01:00 | ||
| How to share you email online without worrying about spam | 00:02:00 | ||
| How to get compute level answers without searching | 00:03:00 | ||
| The easiest way to setup email reminders | 00:03:00 | ||
| How to find the original URL tht’s hiding behind a short URL | 00:02:00 | ||
| How to corrupt a file you shared online | 00:01:00 | ||
| How to create a throwaway email | 00:02:00 | ||
| How to check if your email account has been compromised | 00:01:00 | ||
| SEO (Search Engine Optimisation) | |||
| How to register website on Google search console | 00:06:00 | ||
| How to Optimize your website homepage | 00:06:00 | ||
| How to add a sitemap on google search | 00:07:00 | ||
| How to shortlist targeted keyword list in google keyword planner | 00:08:00 | ||
| How to set international targeting on google search | 00:02:00 | ||
| How to remove a URL from google search engine | 00:03:00 | ||
| How to identify competitors keyword | 00:08:00 | ||
| How to leverage top sites to get on google search results | 00:04:00 | ||
| Discover powerful data analytics to mesure SEO performance | 00:06:00 | ||
| How to do keyword research | 00:11:00 | ||
| How to write perfect title tags for search engines | 00:05:00 | ||
| How to optimise heading tags, external and internal links | 00:08:00 | ||
| What are backlinks & how to get them | 00:06:00 | ||
| How to write a perfect Meta description | 00:06:00 | ||
| How to enhance speed & performance of your website | 00:04:00 | ||
| YouTube | |||
| Youtube account setup | 00:04:00 | ||
| Account optimization | 00:09:00 | ||
| How to create & setup Youtube channel banner | 00:05:00 | ||
| Youtube channel tags, thumbnails & custom thumbnails | 00:08:00 | ||
| Analyse Youtube keyword research | 00:05:00 | ||
| Youtube SEO techniques | 00:07:00 | ||
| What are Youtube cards & how does it work | 00:06:00 | ||
| How to optimise comments & reply them in bulk | 00:03:00 | ||
| How to grow your channel with competitor Analysis | 00:07:00 | ||
| How to manage multiple YouTube accounts | 00:02:00 | ||
| A simple yet powerful trick to increase your subscribers list | 00:03:00 | ||
| Youtube Paid Advertising | 00:13:00 | ||
| How to monetise your YouTube channel | 00:02:00 | ||
| Google Adwords | |||
| What are Google Ads & how does it work | 00:16:00 | ||
| Account setup5 | 00:04:00 | ||
| Competitors analysis | 00:08:00 | ||
| Campaign types & how to select the right campaign | 00:07:00 | ||
| Bids & Budgets | 00:08:00 | ||
| How to target the right audience | 00:07:00 | ||
| Google Ads advance campaign settings | 00:07:00 | ||
| Choosing the right keywords | 00:05:00 | ||
| How to write ads that gets more clicks | 00:06:00 | ||
| Google Analytics | |||
| How to install tracking code on your website | 00:04:00 | ||
| How to add filters & remove internal traffic | 00:04:00 | ||
| How to track paid campaigns | 00:04:00 | ||
| How to look and analyse different segment data | 00:06:00 | ||
| How to configure goals in google analysics | 00:05:00 | ||
| How to link google Adwords account | 00:03:00 | ||
| How to manage multiple analytics accounts | 00:02:00 | ||
| How to remove spam traffic | 00:04:00 | ||
| Email Marketing | |||
| Email marketing tools set up ( Mailchimp and Gestresponse) | 00:10:00 | ||
| How to install signup or popup forms on the website | 00:17:00 | ||
| How to collect email address without a wbsite | 00:05:00 | ||
| How to create a ‘Hook’ to your signup forms | 00:08:00 | ||
| Discover the psychology behind acquiring more leads | 00:09:00 | ||
| Email marketing automation process | 00:08:00 | ||
| Email analytics | 00:07:00 | ||
| Linkedln | |||
| How to increase your connections in no time | 00:08:00 | ||
| Secret of LinkedIn InMails | 00:05:00 | ||
| Discover the best ways to use Linkedin Groups | 00:09:00 | ||
| How to setup a company page on Linkedin | 00:04:00 | ||
| How to increase traffic to your website using Linkedin blog | 00:07:00 | ||
| Twitter Account setup | 00:03:00 | ||
| Knowing Twitter features | 00:06:00 | ||
| Following twitter accounts | 00:03:00 | ||
| Twitter profile optimisation | 00:06:00 | ||
| How to get Twitter followers | 00:10:00 | ||
| Posting first 5 tweets for engagement | 00:05:00 | ||
| Leveraging Hashtags to increase your tweets visibility | 00:04:00 | ||
| What are twitter polls & how do you use them | 00:05:00 | ||
| A powerful trick to acquire customers on twitter | 00:03:00 | ||
| How to get followers retweet your post | 00:03:00 | ||
| How to embed a twitter button to your website or post | 00:02:00 | ||
| Twitter analytics | 00:04:00 | ||
| Set your Facebook page | 00:05:00 | ||
| Facebook Icon, cover image & description | 00:06:00 | ||
| How to get your first page likes | 00:08:00 | ||
| Discover how to increase your page likes | 00:02:00 | ||
| How to manage multiple Facebook page | 00:03:00 | ||
| Facebook comments | 00:05:00 | ||
| Leveraging Facebook groups | 00:05:00 | ||
| Facebook Autoposting | 00:04:00 | ||
| Run a competition | 00:06:00 | ||
| Facebook Ads | 00:04:00 | ||
| How to get best out of Facebook | 00:15:00 | ||
| Facebook pixel & Re-marketing | 00:04:00 | ||
| How to setup a Instagram business profile | 00:07:00 | ||
| Set up Instagram bio & profile image | 00:03:00 | ||
| Leveraging Instagram accounts | 00:06:00 | ||
| A simple way to create free content on Instagram | 00:05:00 | ||
| Secret of hashtags on Instagram | 00:04:00 | ||
| Reposting Instagram App | 00:04:00 | ||
| How to get genuine Instagram followers | 00:05:00 | ||
| Discover how to grow your business through Instagram stories | 00:05:00 | ||
| How to get your posts reposted on Instgram by influncers | 00:05:00 | ||
| Mobile App | |||
| A quick way to do App store marketing research | 00:16:00 | ||
| How to discover the estimate size of your market | 00:08:00 | ||
| Discover the best ways to promote your app | 00:15:00 | ||
| App installs via Facebook Ads | 00:16:00 | ||
| App installs via Google Ads | 00:14:00 | ||
| How to make money from your app | 00:08:00 | ||
| How to optimise your App store listing ? | 00:14:00 | ||
| Discover growth hacking techniques for App downloads | 00:09:00 | ||
| Techniques to get to the top of App store ranking | 00:07:00 | ||
| Assignment | |||
| Assignment – Digital Marketing | 2 weeks, 3 days | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
Certificate of Achievement
Upon completion, you will receive a CPD-accredited certificate recognised globally. Choose from:
Pdf Certificate & Transcript £7.99
Hardcopy Certificate & Transcript £17.99
This certification validates your knowledge and skills, boosting your employability in healthcare.
Course Reviews
Digital Marketing Mastery is an online digital marketing course covering SEO, Google Ads, Facebook Ads, YouTube marketing, email marketing, Google Analytics, LinkedIn, Twitter/X, Instagram and mobile app marketing for learners building broad online marketing knowledge.
Yes. Digital Marketing Mastery is suitable for beginners because it introduces key digital marketing areas before moving into SEO, paid ads, analytics, email campaigns, social media and mobile app promotion in clear online learning stages.
You will learn SEO, YouTube marketing, Google Ads, Google Analytics, email marketing, LinkedIn marketing, Twitter/X marketing, Facebook advertising, Instagram promotion, mobile app marketing, digital tools and campaign planning skills for online business growth.
Yes. The course covers SEO topics such as keyword research, Google Search Console, sitemap submission, title tags, heading tags, meta descriptions, internal links, backlinks, competitor keywords, website speed and search visibility improvement.
This course can support interest in digital marketing assistant, SEO assistant, PPC executive, social media executive, email marketing executive, content marketing assistant, digital campaign executive and marketing executive roles, depending on experience and portfolio strength.
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