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14 STUDENTS

To claim CPD Accredited Certificate for this course, please go to the certificate section & collect your certificate.

Course Curriculum

Unit 01: Introduction
Introduction 00:02:00
Unit 02: SEO – The Fundamental Principles
Overview 00:01:00
What Is SEO and Why Is It Important 00:01:00
Debunking SEO Myths 00:03:00
The 2 Elements to Every SEO Campaign 00:01:00
Unit 03: Keyword Research
What Is A Keyword And Understanding The Intent Behind it 00:02:00
Short Tail Vs Long Tail Keywords 00:02:00
SEMRush – A Free Alternative You Can Use for Keyword Research 00:05:00
SEMRush – How to Find Out What Keywords You Rank for 00:08:00
SEMRush – How to Determine Keyword Difficulty 00:06:00
SEMRush – How to Find Additional Keywords 00:11:00
SEMRush – How to Find All the Keywords Your Competitors Appears for 00:09:00
Google Auto-suggest 00:03:00
Keeping Your Spreadsheet Organised 00:03:00
How to Use Google Trends to Gauge the Popularity of Your Keywords 00:03:00
Unit 04: Creating Content for Your Website
Overview 00:01:00
The Importance of Content in SEO 00:01:00
Content Generation Ideas – Review The Competition 00:02:00
Content Generation Ideas – SEMRush 00:03:00
Subscribes to Industry Related Blogs 00:02:00
What to Avoid When Creating Content 00:02:00
The Importance of Fresh Content in SEO 00:02:00
How long should your content be 00:03:00
Unit 05: Onpage SEO
Overview 00:01:00
What Is Onpage SEO 00:02:00
The 3 Kings 00:01:00
Optimising The URL 00:03:00
Optimising Your SEO Title Tag 00:06:00
Optimising The Page Title 00:05:00
What Is Image Alt Text 00:02:00
What Is an Internal Link 00:07:00
How Long Should Your Content Be 00:03:00
Unit 06: Link Building
Overview 00:01:00
What Is a Backlink 00:03:00
What Is Anchor Text 00:03:00
What anchor types does your website need 00:01:00
What Pages Should You Build Backlinks to? 00:01:00
Do Follow Vs No Follow 00:05:00
How to Find Out What Backlinks You Website Has 00:04:00
How to Determine What Makes a Good Backlink 00:07:00
Theoretical Framework on Backlink 00:02:00
Guest Posting 00:12:00
Steal Your Competitors Backlinks 00:06:00
Forum Link Building 00:05:00
Resource Pages 00:05:00
Broken Link Building 00:05:00
Skyscraper 00:13:00
Reverse Image Search 00:04:00
Relevant Blog Commenting 00:04:00
Social Profile Link Building 00:02:00
Unit 07: Technical SEO
Overview 00:01:00
HTTP vs HTTPS 00:03:00
How to Set Up and Verify Google Search Console 00:02:00
How to Set Up Google Analytics 00:05:00
What Is an XML Sitemap and How to Create One 00:05:00
What Is Duplicate Content 00:04:00
What Is A 404 Page and How to Find Them 00:03:00
What Is A 301 Redirect 00:07:00
Keyword Cannibalization 00:07:00
What Is Schema 00:06:00
Unit 08: Speeding Up Your Wordpress Website
Overview 00:01:00
The Correlation Between Site Speed and Rankings 00:01:00
How to Test Your Websites Page Speed 00:03:00
Web Hosting and Servers 00:04:00
How to Speed Up Your WordPress Website – Part 1 00:04:00
How to Speed Up Your WordPress Website – Part 2 00:05:00
How to Speed Up Your WordPress Website – Part 3 00:05:00
How to Speed Up Your WordPress Website – Part 4 00:04:00
Website Speed Optimisation for Cloudways Users 00:01:00
Unit 09: User Experience
Overview 00:01:00
What Is User Experience (UX) and How Can We Improve It 00:05:00
Organic CTR 00:04:00
Dwell Time 00:02:00
Bounce Rate 00:03:00
Unit 10: Negative SEO
Overview 00:01:00
What Is Negative SEO and How to Spot It 00:03:00
The Most Common Negative SEO Attack 00:11:00
How to Deal with a Negative SEO Attack 00:08:00
Unit 11: Google Algorithms You Should Know About
Overview 00:01:00
Google Panda 00:03:00
Google Penguin 00:03:00
Google Hummingbird 00:05:00
Unit 12: Measuring Your Progress
Overview 00:01:00
How to Keep Track of All Your Backlinks 00:06:00
How to Track Your Rankings 00:08:00
How Long Does It Take to See Results 00:02:00
The 3 Biggest Culprits That Prevent Your from Ranking 00:02:00
Unit 13: Summary
Knowledge Is Power 00:03:00
Where to Come If You Need Support 00:02:00
Unit 14: Conclusion
Conclusion 00:01:00
Assignment
Assignment – Diploma in SEO Training and WordPress SEO 2 weeks, 4 days

Certificate of Achievement

CPD Accredited Certification

You will be eligible for CPD Accredited Certificates after completing this Course successfully.
Certification is available –
  1. In PDF for £2.99
  2. Hard copy for £8.99
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