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Course Curriculum
Unit 01: Introduction | |||
Introduction | 00:02:00 | ||
Unit 02: SEO – The Fundamental Principles | |||
Overview | 00:01:00 | ||
What Is SEO and Why Is It Important | 00:01:00 | ||
Debunking SEO Myths | 00:03:00 | ||
The 2 Elements to Every SEO Campaign | 00:01:00 | ||
Unit 03: Keyword Research | |||
What Is A Keyword And Understanding The Intent Behind it | 00:02:00 | ||
Short Tail Vs Long Tail Keywords | 00:02:00 | ||
SEMRush – A Free Alternative You Can Use for Keyword Research | 00:05:00 | ||
SEMRush – How to Find Out What Keywords You Rank for | 00:08:00 | ||
SEMRush – How to Determine Keyword Difficulty | 00:06:00 | ||
SEMRush – How to Find Additional Keywords | 00:11:00 | ||
SEMRush – How to Find All the Keywords Your Competitors Appears for | 00:09:00 | ||
Google Auto-suggest | 00:03:00 | ||
Keeping Your Spreadsheet Organised | 00:03:00 | ||
How to Use Google Trends to Gauge the Popularity of Your Keywords | 00:03:00 | ||
Unit 04: Creating Content for Your Website | |||
Overview | 00:01:00 | ||
The Importance of Content in SEO | 00:01:00 | ||
Content Generation Ideas – Review The Competition | 00:02:00 | ||
Content Generation Ideas – SEMRush | 00:03:00 | ||
Subscribes to Industry Related Blogs | 00:02:00 | ||
What to Avoid When Creating Content | 00:02:00 | ||
The Importance of Fresh Content in SEO | 00:02:00 | ||
How long should your content be | 00:03:00 | ||
Unit 05: Onpage SEO | |||
Overview | 00:01:00 | ||
What Is Onpage SEO | 00:02:00 | ||
The 3 Kings | 00:01:00 | ||
Optimising The URL | 00:03:00 | ||
Optimising Your SEO Title Tag | 00:06:00 | ||
Optimising The Page Title | 00:05:00 | ||
What Is Image Alt Text | 00:02:00 | ||
What Is an Internal Link | 00:07:00 | ||
How Long Should Your Content Be | 00:03:00 | ||
Unit 06: Link Building | |||
Overview | 00:01:00 | ||
What Is a Backlink | 00:03:00 | ||
What Is Anchor Text | 00:03:00 | ||
What anchor types does your website need | 00:01:00 | ||
What Pages Should You Build Backlinks to? | 00:01:00 | ||
Do Follow Vs No Follow | 00:05:00 | ||
How to Find Out What Backlinks You Website Has | 00:04:00 | ||
How to Determine What Makes a Good Backlink | 00:07:00 | ||
Theoretical Framework on Backlink | 00:02:00 | ||
Guest Posting | 00:12:00 | ||
Steal Your Competitors Backlinks | 00:06:00 | ||
Forum Link Building | 00:05:00 | ||
Resource Pages | 00:05:00 | ||
Broken Link Building | 00:05:00 | ||
Skyscraper | 00:13:00 | ||
Reverse Image Search | 00:04:00 | ||
Relevant Blog Commenting | 00:04:00 | ||
Social Profile Link Building | 00:02:00 | ||
Unit 07: Technical SEO | |||
Overview | 00:01:00 | ||
HTTP vs HTTPS | 00:03:00 | ||
How to Set Up and Verify Google Search Console | 00:02:00 | ||
How to Set Up Google Analytics | 00:05:00 | ||
What Is an XML Sitemap and How to Create One | 00:05:00 | ||
What Is Duplicate Content | 00:04:00 | ||
What Is A 404 Page and How to Find Them | 00:03:00 | ||
What Is A 301 Redirect | 00:07:00 | ||
Keyword Cannibalization | 00:07:00 | ||
What Is Schema | 00:06:00 | ||
Unit 08: Speeding Up Your Wordpress Website | |||
Overview | 00:01:00 | ||
The Correlation Between Site Speed and Rankings | 00:01:00 | ||
How to Test Your Websites Page Speed | 00:03:00 | ||
Web Hosting and Servers | 00:04:00 | ||
How to Speed Up Your WordPress Website – Part 1 | 00:04:00 | ||
How to Speed Up Your WordPress Website – Part 2 | 00:05:00 | ||
How to Speed Up Your WordPress Website – Part 3 | 00:05:00 | ||
How to Speed Up Your WordPress Website – Part 4 | 00:04:00 | ||
Website Speed Optimisation for Cloudways Users | 00:01:00 | ||
Unit 09: User Experience | |||
Overview | 00:01:00 | ||
What Is User Experience (UX) and How Can We Improve It | 00:05:00 | ||
Organic CTR | 00:04:00 | ||
Dwell Time | 00:02:00 | ||
Bounce Rate | 00:03:00 | ||
Unit 10: Negative SEO | |||
Overview | 00:01:00 | ||
What Is Negative SEO and How to Spot It | 00:03:00 | ||
The Most Common Negative SEO Attack | 00:11:00 | ||
How to Deal with a Negative SEO Attack | 00:08:00 | ||
Unit 11: Google Algorithms You Should Know About | |||
Overview | 00:01:00 | ||
Google Panda | 00:03:00 | ||
Google Penguin | 00:03:00 | ||
Google Hummingbird | 00:05:00 | ||
Unit 12: Measuring Your Progress | |||
Overview | 00:01:00 | ||
How to Keep Track of All Your Backlinks | 00:06:00 | ||
How to Track Your Rankings | 00:08:00 | ||
How Long Does It Take to See Results | 00:02:00 | ||
The 3 Biggest Culprits That Prevent Your from Ranking | 00:02:00 | ||
Unit 13: Summary | |||
Knowledge Is Power | 00:03:00 | ||
Where to Come If You Need Support | 00:02:00 | ||
Unit 14: Conclusion | |||
Conclusion | 00:01:00 | ||
Assignment | |||
Assignment – Diploma in SEO Training and WordPress SEO | 2 weeks, 4 days |
Certificate of Achievement
CPD Accredited Certification
You will be eligible for CPD Accredited Certificates after completing this Course successfully.
Certification is available –
Certification is available –
- In PDF for £2.99
- Hard copy for £8.99
- PRIVATE
- 1 year
- Level 5
- Number of Units91
- Number of Quizzes0
- 2 weeks, 4 days
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