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Email Marketing Masterclass

Email Marketing Masterclass

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Overview

Put in place all of your email marketing efforts to draw customers in. Study the art of email marketing and see what opportunities you can discover.

This highly acclaimed Email Marketing Masterclass course is exclusively designed to help you achieve your marketing goals by equipping you with relevant information and fundamental skills. It will thoroughly introduce you to the concepts and rules of Email marketing in precise concepts. You will develop your understanding of Email copywriting, the various types of landing pages and how to use them. You will be able to produce enticing emails that captivate the attention of more recipients.

Enrol now, explore and connect with your email marketing expertise!

Understand the importance of list cleaning and segmentation tags
Deepen your understanding of using capture pages and funnels for leads
Know how to create Email lists
Explore how eBooks help generate leads and fill sales pipelines
Learn about Email automation
Gain an excellent understanding of Email deliverability
Learn the Psychological triggers to turn Email Marketing prospects into loyal customers

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

Video lessons
Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.

Why study this course

It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.

The Email Marketing Masterclass is fully available to anyone, and no previous qualifications are needed to enrol. All Thames College needs to know is that you are eager to learn and are over 16.

Course Curriculum

Introduction to Email Marketing Masterclass
	Introduction	00:05:00
Module 01: The Concepts of Email Marketing
	The Concepts of Email Marketing	00:04:00
	Rules of Email Marketing	00:05:00
	Types of Email Marketing Campaigns You Should Already be Using	00:05:00
	10 Email Marketing Terms Every Marketer Should Know	00:06:00
	The Importance of List Cleaning and Segmentation Tags	00:03:00
	Tips for Building Responsive Email Marketing Lists	00:04:00
Module 02: Using Capture Pages and Funnels for Leads
	Using Capture Pages and Funnels for Leads	00:04:00
	The Importance of Lead Capture Pages in Email Marketing	00:04:00
	The Importance of a Sales Funnel in Email Marketing	00:04:00
	Types of Landing Pages and How to Use Them	00:04:00
	Types Of Online Sales Funnels That Work Really Well	00:04:00
	Creating Email Lists	00:05:00
Module 03: Creating Email Lists
	Creating Email Lists	00:03:00
	What makes an email list valuable?	00:05:00
	What Is A Double Opt-In Email List And Why Is It Important?	00:03:00
	How eBooks Help Generate Leads and Fill Sales Pipelines	00:03:00
	How to Generate more Leads with your Video Marketing	00:03:00
	Easy Ideas For Lead-Generating Content Marketing to Build Your Lists	00:05:00
Module 04: Email Copywriting
	Email Copywriting	00:04:00
	Email Copy-writing Tips to Write Engaging Content Subscribers Want to Read	00:03:00
	Ways To Make People Actually Read Your Emails	00:07:00
	Ways to Make Your Emails More Engaging	00:06:00
	Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers	00:04:00
	Tips for Writing Email Marketing Copy that Converts	00:04:00
Module 05: Email Deliverability
	Email Deliverability	00:04:00
	Best Practices for Email Deliverability	00:06:00
	How to Improve Your Email Deliverability (Step-by-Step)	00:04:00
	Blueprints for Email Copywriting	00:05:00
	7 Tips to Improve Your Email Deliverability	00:04:00
	How to Test Your Email Deliverability? A Step-by-Step Guide	00:04:00
Module 06: Email Automation
	Email Automation	00:04:00
	What is Email Automation & How Can Your Business Use it?	00:06:00
	What is an Email Marketing Autoresponder?	00:04:00
	Awesome Email Marketing Campaigns & How to Run Your Own	00:05:00
	Simple (But Powerful ) Automated Email Sequences	00:04:00
	Using Tags to Gaining Useful Insights From Email Segmentation	00:04:00
Module 07: Conclusion
	Review of Course	00:01:00
Assignment
	Assignment -Email Marketing Masterclass	00:00:00