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Foundations of Business Strategy Consulting

Foundations of Business Strategy Consulting

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Overview

If you are starting your business, understanding what strategy will benefit you the most is crucial for you. Learn to analyze business and apply different strategies to find out the best outcome and benefits for your business from this Foundations of Business Strategy Consulting course and boost your growth.

From this Foundations of Business Strategy Consulting course, you will learn about the difference between business Strategies and how to model your business to get the most benefit. You will learn about business strategy designs, how you can use different strategies. You will understand the life cycle of different models, PEST analysis and be able to analyze different case studies. This course will give you a clear understanding of how business works, which analysis is suitable for different situations and how they can help you to grow your business.

This course is beneficial for entrepreneurs, small business owners, marketing officials or anyone who wants to understand more about business strategies and analysis. It will give you a clear idea about business analysis from scratch.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

Video lessons
Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised certification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and a Hard Copy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The Foundations of Business Strategy Consulting is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course Curriculum

Section 01: Welcome to this Mini MBA Business Strategy Consulting Course!
	Welcome to this Mini MBA Business Strategy Consulting Course	00:03:00
	Mini MBA Business Strategy – Executive Summary – What you will learn	00:10:00
Section 02: What is MBA Level Business Strategy?
	What is Business Strategy?	00:05:00
	Business Vision and the Mission Statement	00:04:00
	The Strategy Hierarchy within a Firm	00:06:00
Section 03: Designing Your Business Strategy
	Introduction to Business Strategy Design	00:02:00
	Business Model Design with the Business Model Canvas	00:13:00
	Business Model Canvas Template	00:01:00
	Lafley & Martin’s Five Step Strategy Model	00:05:00
	Hambrick & Frederickson’s Strategy Diamond	00:06:00
Section 04: Business Strategy Over Time: Life Cycle Models
	Understanding Life Cycles	00:02:00
	The Industry Life Cycle	00:07:00
	The Business Life Cycle	00:06:00
	The Product Life Cycle	00:05:00
	The Corporate Funding Life Cycle	00:04:00
Section 05: External Strategic Environment of the Firm: PEST and PESTEL Analysis
	External Analysis Using Broad Factors	00:02:00
	PEST Analysis	00:08:00
	PESTEL Analysis	00:05:00
	PESTEL Analysis Template	00:01:00
	CASE STUDY EXERCISE: PESTEL Analysis of Starbucks	00:02:00
	CASE STUDY SOLUTION: PESTEL Analysis of Starbucks	00:07:00
	CASE STUDY EXERCISE: PESTEL Analysis of the Global Aviation Industry	00:07:00
	CASE STUDY SOLUTION: PESTEL Analysis of the Global Aviation Industry	00:02:00
Section 06: Strategic Options arising Internal and External Analysis: SWOT, TOWS and SOAR
	Strategic Options from Internal and External Analysis	00:16:00
	SWOT Analysis	00:05:00
	Conducting A SWOT Analysis	00:04:00
	SWOT Analysis Template	00:02:00
	TOWS Matrix Analysis	00:05:00
	TOWS Analysis Template	00:14:00
	SOAR	00:04:00
	SOAR Analysis Template	00:01:00
	CASE STUDY EXERCISE: SWOT Analysis – Amazon	00:02:00
	CASE STUDY SOLUTION: SWOT ANALYSIS – Amazon	00:09:00
Section 07: Michael Porter - Industry Analysis, Generic Strategies and Competitive Advantage
	Michael Porter and Business Strategy Analysis	00:02:00
	Industry Analysis and Introducing Michael Porter	00:10:00
	Competitive Forces Model – Porter’s Five Forces	00:12:00
	Full List of Porter’s Five Forces Factors	00:02:00
	Michael Porter's Five Forces Template	00:01:00
	CASE STUDY EXERCISE PORTERS FIVE FORCES Global Aviation Industry	00:02:00
	CASE STUDY SOLUTION: Porter's Five Forces – Global Airline Industry	00:15:00
	Generic Strategies and Industry Forces	00:10:00
	Michael Porter's Value Chain Analysis	00:07:00
	Value Chain Analysis Template	00:02:00
Section 08: Strategic Prioritisation: Boston Consulting Group (BCG) Growth Share Matrix
	Boston Consulting Group (BCG) Matrix	00:07:00
	BCG Matrix and the Life Cycle	00:03:00
	BCG Matrix Advantages and Disadvantages	00:03:00
	Adapting the BCG Matrix	00:05:00
	Boston Consulting Group (BCG) Matrix Template	00:03:00
	CASE STUDY EXERCISE: BCG Matrix – Facebook	00:02:00
	CASE STUDY SOLUTION: BCG Matrix – Facebook	00:04:00
	CASE STUDY EXERCISE: BCG Matrix – Apple	00:02:00
	CASE STUDY SOLUTION: BCG Matrix – Apple	00:04:00
	CASE STUDY EXERCISE: BCG Matrix – Unilever	00:02:00
	CASE STUDY SOLUTION: BCG Matrix – Unilever	00:05:00
Section 09: MBA Strategy: Building Sustainable Competitive Advantage
	Competitive Advantage – Deriving Strategy from Inside the Firm	00:03:00
	Core Competency	00:05:00
	VRIO – Resources to Competitive Advantage	00:06:00
	CASE STUDY EXERCISE: Core Competency – Apple	00:02:00
	CASE STUDY SOLUTION: Core Competency – Apple	00:05:00
	Defining the Unique Selling Proposition	00:05:00
	ADL Matrix – Understanding Your Competitive Position	00:07:00
	ADL Matrix Template	00:02:00
Section 10: Strategy MBA: Growth Strategy Options
	Ansoff Product Market Matrix – How to Grow Your Business	00:05:00
	Organic vs Inorganic Growth	00:02:00
	Internal and External Growth Strategies Expanded	00:11:00
	CASE STUDY EXERCISE: Amazon's Growth Strategy	00:02:00
	CASE STUDY SOLUTION – Amazon's Growth Strategy	00:06:00
Section 11: Strategic Responses to Mature and Declining Markets
	Blue Ocean Strategy	00:05:00
	Blue Ocean Case Study – Apple	00:05:00
	Comparing Red Ocean and Blue Ocean Strategies	00:04:00
	How to Survive in an Over Fished Ocean	00:05:00
Section 12: How to Create a Comparative Competitive Analysis on a Page
	How to Create a Comparative Competitive Analysis on a Page	00:04:00
Section 13: Connecting MBA Strategy and Finance with Financial Modelling
	Making the Connection between Strategy and Finance	00:04:00
	What is an Integrated Financial Model?	00:06:00
	Key Drivers of an Integrated Financial Model	00:08:00
	Model Structure	00:03:00
	Detailed Model Schedules	00:07:00
	Chart of Accounts	00:02:00
	Financial Statement Inputs and Outputs	00:03:00
	10 Steps to Building an Integrated Financial Model	00:05:00
Section 14: Strategy MBA Implementation: Understanding the Strategic Planning Process
	Summary of the Strategic Analysis Process	00:03:00
	Understanding the Strategic Planning Process	00:06:00
	Four Step Strategic Management Process	00:03:00
	Strategy Formulation in Six Steps	00:07:00
	Mintzberg’s Five Configurations	00:05:00
Section 15: Summary and Wrap Up
	Course Summary and Wrap Up	00:05:00
Additional Resource
	Additional Materials	00:00:00
Assignment
	Assignment – Foundations of Business Strategy Consulting	00:00:00