Google Ads Complete Bundle Course
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Course Curriculum
| Google Ads Complete Bundle Course | |||
| Advanced Google Ads / AdWords Training - Updated for 2020 | |||
| Testing to Ad Concepts | |||
| Introduction to Ad Concepts | 00:02:00 | ||
| Example Ad Concepts | 00:04:00 | ||
| Label Setup | 00:04:00 | ||
| Reporting on Ad Concepts | 00:08:00 | ||
| Google Ads Paid % Organic Interaction Report | |||
| Understanding the usefulness of this report | 00:03:00 | ||
| Linking Google Ads with Search Console | 00:04:00 | ||
| Excel Report Setup & Pivot | 00:04:00 | ||
| Identifying Google Ads & SEO Search Term Opportunities | 00:02:00 | ||
| CTR Interaction between SEO & SEM | 00:06:00 | ||
| Geolocal Campaigns - Double Campaign Structure | |||
| The theory behind the double campaign | 00:04:00 | ||
| A practical example inside Google Ads | 00:03:00 | ||
| Google Ads Campaign - Experiments (Drafts & Experiments) | |||
| Introduction to Drafts & Experiments | 00:05:00 | ||
| Example experiment Ideas for use | 00:06:00 | ||
| Draft & Experiment Setup | 00:10:00 | ||
| Report Analysis & explanation of symbols | 00:05:00 | ||
| Automate Budgeting for Multiple Ad Accounts | |||
| Introduction to the Google Spreedsheet template | 00:02:00 | ||
| Data Inputs | 00:04:00 | ||
| Reading the sheet output | 00:06:00 | ||
| AdWords Audit | |||
| Audit Overview | 00:02:00 | ||
| Auditing the Account Structure | 00:08:00 | ||
| Campaign Settings | 00:04:00 | ||
| Auditing on the AdGroup Level | 00:10:00 | ||
| Other Things to look for in an Audit | 00:08:00 | ||
| Remarketing Strategy & Implementation | |||
| Why Remarketing Works | 00:03:00 | ||
| GDN Remarketing | 00:06:00 | ||
| Remarketing Lists for Search Ads (RLSA) & IF Statements | 00:04:00 | ||
| Customer Match (Email Retargeting) | 00:01:00 | ||
| Dynamic Remarketing | 00:04:00 | ||
| Lookalike Audiences | 00:02:00 | ||
| GDN Banner Sizes & Other Things to Consider | 00:03:00 | ||
| Audience List Sharing | 00:14:00 | ||
| Remarketing with Events | 00:06:00 | ||
| Artificial Intelligence & Machine Learning | |||
| What is AI & ML | 00:06:00 | ||
| Auto Rotate for Budgets & Ads | 00:03:00 | ||
| Dynamic Search Ads | 00:03:00 | ||
| Smart Bidding Strategies | 00:07:00 | ||
| Lookalike Audiences | 00:02:00 | ||
| Data Driven Attribution Models | 00:04:00 | ||
| Dynamic Ad Customisers | |||
| Introduction to Ad Customisers | 00:04:00 | ||
| Advantages & Example Uses | 00:07:00 | ||
| Setting up the Business Data Feed | 00:06:00 | ||
| Best Practice for Ads | 00:03:00 | ||
| Google Analytics for Google Ads | |||
| The Advantages of linking AdWords with GA | 00:04:00 | ||
| Linking GA & AdWords | 00:02:00 | ||
| AdWords Reports in GA | 00:01:00 | ||
| GA Conversion Tracking & Goal Setup | 00:07:00 | ||
| Remarketing Segments in GA | 00:13:00 | ||
| Attribution Models in Google Analytics | 00:07:00 | ||
| Using Scripts | |||
| Introduction to AdWords Scripts | 00:04:00 | ||
| 404 Link Checker Script | 00:07:00 | ||
| Experiment Results Script | 00:07:00 | ||
| Google Ads Audit Script | 00:06:00 | ||
| AdWords Editor | |||
| Introduction and advantages of AdWords Editor over the online interface | 00:04:00 | ||
| Example Uses for AdWords Editor | 00:04:00 | ||
| AdWords Editor – what you can’t do | 00:02:00 | ||
| Competitor Research Tools | |||
| Auction Insights displayed graphically | 00:18:00 | ||
| 3rd Party Competitor Research Tools -SEMrush | 00:16:00 | ||
| Landing Page Software | |||
| Why Use Landing Page Software | 00:06:00 | ||
| Unbounce Walk-through | 00:08:00 | ||
| Tracking integration for landing pages | 00:09:00 | ||
| Other Features | |||
| Ad Variations | 00:06:00 | ||
| Search Responsive Ads | 00:05:00 | ||
| Life Events Audiences | 00:04:00 | ||
| Custom Intent Audiences | 00:04:00 | ||
| Google Ads for eCommerce Businesses - Specialized Course | |||
| Ecommerce for AdWords Campaigns | |||
| Introduction | 00:01:00 | ||
| Ecommerce Campaign Structure | 00:07:00 | ||
| Dynamic Search Ads | 00:02:00 | ||
| Search Campaigns | 00:02:00 | ||
| Ad Customisers | 00:01:00 | ||
| Google Shopping Campaign Structure Setup | 00:03:00 | ||
| Multi-tiered Retargeting strategies tailored for eCommerce | 00:07:00 | ||
| 404 Error Checking Scrip | 00:07:00 | ||
| Ecommerce & enhanced ecommerce tracking for Google Analytics | |||
| Background to ecommerce tracking reports | 00:03:00 | ||
| Setup for ecommerce tracking | 00:04:00 | ||
| Ecommerce Reports Review in Google Analytics | 00:07:00 | ||
| Product Feeds for AdWords | |||
| The Future of Google Shopping | 00:03:00 | ||
| Background to Product Feeds | 00:08:00 | ||
| Google Merchant Centre Walk-through | 00:05:00 | ||
| Feed Policy & Troubleshooting Issues | 00:03:00 | ||
| Optimising Feed Quality | 00:07:00 | ||
| Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks | 00:02:00 | ||
Certificate of Achievement
Upon completion, you will receive a CPD-accredited certificate recognised globally. Choose from:
Pdf Certificate & Transcript £7.99
Hardcopy Certificate & Transcript £17.99
This certification validates your knowledge and skills, boosting your employability in healthcare.
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- Intermediate
- Number of Units81
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