How To Do Keyword Research For SEO & Ranking On Google
Google Ranking Blueprint
How To Do Keyword Research For SEO & Ranking On Google is a practical, results-driven course designed to help learners master the art of finding and leveraging the right keywords to boost website visibility. From beginners to marketing professionals, this course equips you with the skills to identify profitable keywords, understand search intent, and analyse competition effectively. By the end of the training, you’ll be able to optimise your content for search engines, attract organic traffic, and increase online revenue. This course combines theory with practical examples, case studies, and actionable strategies, ensuring that learners can confidently implement keyword research techniques to drive results.
Real-World Benefits
By mastering keyword research, learners can significantly increase website traffic, improve search engine rankings, and attract the right audience to their content or business. Understanding keyword intent and competition enables more effective marketing strategies, ensuring that content reaches the right people at the right time. These skills are highly valued in digital marketing, e-commerce, content creation, and SEO consultancy, helping professionals enhance online visibility, generate leads, and grow revenue.
Course Description
The course begins with an introduction to keyword research, highlighting its importance in SEO and digital marketing. Learners explore popular keyword research tools, comparing features, advantages, and usability. The training then covers long-tail keywords, commercial intent, and competitor analysis, showing how to identify keywords that convert. You’ll also learn to leverage other sites for research and generate revenue-driving keywords. Real-world examples and a case study on a perfect long-tail keyword strategy demonstrate practical application. The course concludes with actionable tips to integrate keyword research into your SEO campaigns for measurable results.
Use keyword research tools effectively
Identify long-tail and high-intent keywords
Analyse competitors and evaluate keyword difficulty
Determine commercial intent and revenue potential of keywords
Apply practical strategies to increase Google rankings
Digital marketers aiming to improve SEO performance
Business owners wanting to increase website traffic and online sales
Content creators and bloggers looking to rank their content on Google
Marketing students and professionals seeking practical SEO skills
Comprehensive, step-by-step SEO and keyword research training
Focus on real-world tools and strategies used by professionals
Case studies and examples to bridge theory and practice
Flexible online learning for students and working professionals
Recognised certification to boost employability and credibility
Instructors with industry experience in SEO and digital marketing
SEO Executive / Specialist – £25,000 to £35,000 per year
Digital Marketing Executive – £24,000 to £32,000 per year
SEO Consultant / Freelancer – £30,000 to £50,000+ per year
Content Marketing Specialist – £28,000 to £40,000 per year
SEO Manager – £40,000 to £60,000 per year
Course Curriculum
| Introduction To The Course | |||
| What To Expect In This Course | 00:02:00 | ||
| Why Is Keyword Research Important? | 00:03:00 | ||
| Introduction – Doug Cunnington | 00:01:00 | ||
| Keyword Research Tools | |||
| Introduction To The Google Adwords Keyword Planner | 00:02:00 | ||
| Searching For New Keyword And Ad Group Ideas | 00:04:00 | ||
| Getting Search Volume For a List Of Keywords | 00:02:00 | ||
| Multiplying Keyword Lists To Get New Keyword Ideas | 00:01:00 | ||
| Comparing Keyword Tools | |||
| Introduction To Long Tail Pro | 00:02:00 | ||
| Using Google Trends | 00:07:00 | ||
| LongTailPro Vs. Google keyword Planner | 00:02:00 | ||
| Using Long Tail Keywords | |||
| What Are Long Tail Keywords? | 00:01:00 | ||
| Using The Google Results Page | 00:03:00 | ||
| Using Google Webmaster Tools For Existing Keywords You Can Optimize | 00:03:00 | ||
| Using Google Trends | 00:07:00 | ||
| Using Google Correlate | 00:06:00 | ||
| Other Sites To Use For Long Tail Research | |||
| Soovle | 00:02:00 | ||
| UberSuggest | 00:04:00 | ||
| Keyword Tool | 00:03:00 | ||
| Quora | 00:03:00 | ||
| Keyword Xtreme | 00:03:00 | ||
| Determining Commercial Intent | |||
| Is The Searcher Going To Buy Something? | 00:03:00 | ||
| Understanding The 4 Types Of Keywords | 00:05:00 | ||
| Looking At The Adwords Suggested Bid | 00:05:00 | ||
| Competition Analysis | |||
| What About Competition | 00:02:00 | ||
| The Moz Toolbar | 00:05:00 | ||
| Majestic Backlink Analyzer | 00:08:00 | ||
| SEMRush | 00:06:00 | ||
| AHREFS Site Explorer | 00:07:00 | ||
| Examples of Good Low Competition Sites | 00:07:00 | ||
| Case Study - A Perfect Long Tail Keyword Generating Revenue | |||
| A Perfect Example Of a Long Tail Keyword Article Generating Traffic | 00:09:00 | ||
| Conclusion To The Course | |||
| Concluding The Course | 00:03:00 | ||
| Assignment | |||
| Assignment -How To Do Keyword Research For SEO & Ranking On Google | 00:00:00 | ||
Certificate of Achievement
Upon completion, you will receive a CPD-accredited certificate recognised globally. Choose from:
Pdf Certificate & Transcript £7.99
Hardcopy Certificate & Transcript £17.99
This certification validates your knowledge and skills, boosting your employability in healthcare.
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