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Key Account Management Course

Key Account Management Course

4.9( 8 REVIEWS )

279 STUDENTS

Learning Outcome

Understand the primary business objectives of KAM
Know how to use KAM as an integral process in business
Discover how to identify and analyse critical accounts in a business
Develop an awareness of KAMP (Key Account Management Programme) features
Learn how to develop customer relationships to their full potential
Determine how the value and service of your business can be improved

Description

Learn the benefits of building strong financial relationships in business by taking our popular Key Account Management Course. The purpose of KAM is to nurture successful commercial partnerships between customers and companies that will provide mutual advantages. You can learn how to identify and work with the right individuals to achieve this consumer strategy and drive a successful collaboration.

By taking on board the expert financial advice offered by this interactive online tutorial, you will learn how to integrate a valued customer into the infrastructure and adapt operational levels accordingly. You will learn new and exciting ways to deliver appreciated value to consumers in return for loyalty and buyer’s retention. In mastering these KAM techniques, you will take your business, service, and economic levels to new heights and potential.

Key Topics to Be Covered

Origins of the conception of Key Account Management
Sales and business opportunities made possible by KAM
Identifying key accounts and delivering value to them
Developing beneficial business relationships
Enhancing customer experiences and supplier interaction

Your Path to Success

By completing the training in this Key Account Management online course, you will understand the importance of strategy, relationships, and value in the financial interactions made in any appropriate business. This can help take you forward in a career involving accountancy, marketing, customer services or business management.

Skills You Will Gain

KAM integration and processes
Enhance customer service
Supply chain management
Value analysis
Customer marketing and development

Is This Course Right for You?

This course is ideal for anyone working in business accountancy or administration and who want to integrate enhanced customer relationships for key accounts.

Course Curriculum

Key Account Management Course
Module 1: Introduction to Key Account Management
	Introduction to Key Account Management	00:32:00
Module 2: Purpose of Key Account Management
	Purpose of Key Account Management	00:26:00
Module 3: Understanding Key Accounts
	Understanding Key Accounts	00:28:00
Module 4: Elements of Key Account Management
	Elements of Key Account Management	00:00:00
Module 5: What Makes a Good Key Account Manager
	What Makes a Good Key Account Manager	00:35:00
Module 6: Building and Delivering Value to Key Accounts
	Building and Delivering Value to Key Accounts	00:21:00
Module 7: Key Account Planning
	Key Account Planning	00:22:00
Module 8: Business Customer Marketing and Development
	Business Customer Marketing and Development	00:29:00
Module 9: Developing Key Relationships
	Developing Key Relationships	00:22:00
Module 10: The Importance of Record Keeping for Key Account Management
	The Importance of Record Keeping for Key Account Management	00:18:00
Module 11: Internal KAM Aspects
	Internal KAM Aspects	00:26:00
Module 12: The Value Proposition
	The Value Proposition	00:28:00
Assignment
	Assignment – Key Account Management Course	00:00:00