Key Account Management Course |
Module 1: Introduction to Key Account Management |
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Introduction to Key Account Management |
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00:32:00 |
Module 2: Purpose of Key Account Management |
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Purpose of Key Account Management |
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00:26:00 |
Module 3: Understanding Key Accounts |
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Understanding Key Accounts |
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00:28:00 |
Module 4: Elements of Key Account Management |
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Elements of Key Account Management |
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00:00:00 |
Module 5: What Makes a Good Key Account Manager |
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What Makes a Good Key Account Manager |
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00:35:00 |
Module 6: Building and Delivering Value to Key Accounts |
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Building and Delivering Value to Key Accounts |
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00:21:00 |
Module 7: Key Account Planning |
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Key Account Planning |
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00:22:00 |
Module 8: Business Customer Marketing and Development |
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Business Customer Marketing and Development |
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00:29:00 |
Module 9: Developing Key Relationships |
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Developing Key Relationships |
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00:22:00 |
Module 10: The Importance of Record Keeping for Key Account Management |
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The Importance of Record Keeping for Key Account Management |
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00:18:00 |
Module 11: Internal KAM Aspects |
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Internal KAM Aspects |
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00:26:00 |
Module 12: The Value Proposition |
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The Value Proposition |
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00:28:00 |
Assignment |
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Assignment – Key Account Management |
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2 weeks, 1 day |