Learning Outcome
- Recognise the basics of marketing, it's core value and importance
- Prepare strategic marking plans
- Develop an understanding about the marketing environment
- Start marketing research by following the research procedure explained here
- Adopt a pricing strategy which will be operative
- Realise the benefits of digital marketing on this digital age
Description
This Marketing course is the best way for you to gain deep insight and knowledge of this topic. You will learn from industry experts and obtain an accredited certificate after completing the course. Enrol now for a limited-time discounted price.
Like all the courses of Thames College, this course is designed with the utmost attention and thorough research. All the topics are broken down into easy to understand bite-sized modules that help our learners to understand each lesson very easily.
We don’t just provide courses at Thames College; we provide a rich learning experience. After purchasing a course from Thames College, you get complete 1-year access with tutor support.
Our expert instructors are always available to answer all your questions and make your learning experience exquisite.
After completing the Marketing, you will instantly get an e-certificate that will help you get jobs in the relevant field and will enrich your CV.
If you want to learn about this topic and achieve certifications, you should consider this course from Thames College.
There are no hidden fees or exam charges. We are very upfront and clear about all the costs of the course.
Will I receive a certificate of completion?
Upon successful completion, you will qualify for an IAO & CPD-accredited certificate, which is available in the form of a PDF Certificate for £9 and a Hard Copy Certificate for £15.
Why study this course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and a certificate attesting to your knowledge.
The Marketing is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
Course Curriculum
| Marketing | |||
| Module 01: Basics of Marketing | |||
| Basics of Marketing | 00:46:00 | ||
| Module 02: The Marketing Process | |||
| The Marketing Process | 00:49:00 | ||
| Module 03: Strategic Marketing | |||
| Strategic Marketing | 01:11:00 | ||
| Module 04: Marketing Environment | |||
| Marketing Environment | 00:29:00 | ||
| Module 05: Market Segmentations | |||
| Market Segmentations | 00:52:00 | ||
| Module 06: Consumer Buying Behaviour | |||
| Consumer Buying Behaviour | 01:12:00 | ||
| Module 07: Business Markets and Buying Behaviour | |||
| Business Markets and Buying Behaviour | 00:52:00 | ||
| Module 08: Marketing Research | |||
| Marketing Research | 00:48:00 | ||
| Module 09: Product Strategy | |||
| Product Strategy | 00:55:00 | ||
| Module 10: Branding Strategy | |||
| Branding Strategy | 00:39:00 | ||
| Module 11: Product Life Cycle | |||
| Product Life Cycle | 00:33:00 | ||
| Module 12: Pricing Strategy | |||
| Pricing Strategy | 01:15:00 | ||
| Module 13: Marketing Channels | |||
| Marketing Channels | 01:14:00 | ||
| Module 14: Integrated Marketing Communications | |||
| Integrated Marketing Communications | 01:00:00 | ||
| Module 15: Advertising and Sales Promotion | |||
| Advertising and Sales Promotion | 01:00:00 | ||
| Module 16: Personal Selling and Public Relations | |||
| Personal Selling and Public Relations | 01:18:00 | ||
| Module 17: Direct and Digital Marketing | |||
| Direct and Digital Marketing | 00:54:00 | ||
| Mock Exam | |||
| Mock Exam – Marketing | 00:20:00 | ||
| Final Exam | |||
| Final Exam – Marketing | 00:20:00 | ||
| Assignment | |||
| Assignment – Marketing | 1 week, 5 days | ||
Certificate of Achievement
CPD Accredited Certification
Certification is available –
- In PDF for £2.99
- Hard copy for £8.99
