| Marketing For Small Businesses | |||
| 1. 7 Goals and 5 Steps to Building Your Successful Brand | 00:05:00 | ||
| 2. What Is Branding? | 00:03:00 | ||
| 3. Brand Experience Process | 00:05:00 | ||
| 4. Price Competition Vs Branding Strategy | 00:07:00 | ||
| 5. Deciding Your Brand Type | 00:03:00 | ||
| 6. Designing Your Brand Strategy | 00:06:00 | ||
| 7. Creating a Strong USP For a Specific Audience | 00:10:00 | ||
| 8. Define Your Brand Vision and Mission | 00:04:00 | ||
| 9. Communicate Through a Meaningful Story | 00:05:00 | ||
| 10. Understanding Consumers’ Desires and Needs | 00:03:00 | ||
| 11. Creating A Strong Brand Personality | 00:02:00 | ||
| 12. Brands Archetypes: 1.Innocent – 2.Explorer – 3.Sage | 00:04:00 | ||
| 13. Brands Archetypes: 4.Hero – 5.Outlaw – 6.Caregiver | 00:04:00 | ||
| 14. Brands Archetypes: 7.Magician – 8.Ruler – 9.Regular Brand | 00:04:00 | ||
| 15. Brands Archetypes: 10. Creator – 11.Lover – 12.Jester | 00:04:00 | ||
| 16. The Art Of Logo Design and Colors | 00:07:00 | ||
| 17. The Art of Brand Photography | 00:03:00 | ||
| 18. Putting It All Together: Case Study – Honest Tea | 00:03:00 | ||
| 19. Bonus: 11 Core Principles For Creating Successful Brands | 00:07:00 | ||
| 20. Congrats, You Made It To The End! | 00:01:00 | ||
| Resources | |||
| Resources – Marketing For Small Businesses | 00:00:00 | ||
| Assignment | |||
| Assignment – Marketing For Small Businesses | 1 week | ||