Course Overview
Since marketing is mostly about finding out how to connect and interact with diverse sorts of individuals, thriving marketing personnel are constantly engaging with various kinds of people. But, finding acceptable tactics or connecting with them based on what makes them tick is difficult. This Marketing Fundamentals & Digital Marketing course will teach you how to identify the best methods for your business.
With this Marketing Fundamentals & Digital Marketing bundle, you’ll get 2 Quality Licence Scheme-endorsed best-selling courses, 5 CPD-accredited courses and 5 job profile building courses with expertly crafted course materials all in one convenient package.
You’ll have an arsenal of skills to lock down your desired career after completing this package filled with job profile development courses. Moreover, you will have access to all of the courses in this bundle for free for a whole year and learn a multitude of highly coveted skills to move up the corporate ladder.
With this comprehensive Marketing fundamental & Digital Marketing package, you’ll have all of your questions answered and all of the necessary expertise under your belt. Apart from setting you up for success, this course offers numerous advantages to make your learning experience more pleasurable and less stressful. All of these perks, freebies, and this high-end bundle are available for a flat fee of £200. So, add this Marketing Fundamentals & Digital Marketing bundle to the basket and take your expertise up a notch!
Please Note: Thames College is a One Education approved resale partner for Quality Licence Scheme Endorsed courses.
Why Choose Thames College?
Along with the 2 QLS endorsed courses, 5 top-tier CPD accredited courses and 5 job profile building courses, Thames College offers you the benefit of —
- Learn with engaging voiceover and visual elements to facilitate your learning process.
- Get a year's worth of unlimited access to the course.
- Receive round-the-clock access to expert assistance.
- Participate in quick assessments and get instant feedback on your progress.
- Study at your own schedule from the convenience of your own home.
What classes are included in this package?
This job-ready / career-focused Marketing Fundamentals & Digital Marketing bundle package includes:
2 QLS endorsed course that will make your armoury of expertise heavier-
- Marketing Fundamentals at QLS Level 3
- Digital Marketing at QLS Level 5
5 additional CPD accredited courses that will give you an edge over your competitors-
- Strategic Planning and Analysis for Marketing
- Level 3 Ecommerce Management
- Content Management
- Blogging
- Data Protection
5 job profile building courses that will assist you in reimagining your thriving techniques-
- Creating a Professional LinkedIn profile
- Resume Writing & Job Search With LinkedIn and Interview Tips
- Perfect Linkedin profile – Hack Your Way to Recruiter’s Shortlist
- Building a Relevant LinkedIn Network
- Job Interview Preparation Training
Skills You Will Gain
Furthermore, these 12 expert-designed courses equip you with much-needed and valuable skills, such as—
- Understand the distinction between conventional and contemporary marketing.
- Discover how to boost your conversion rate and online sales.
- Find out the sure marketing strategies used by Youtube, Facebook and more.
- Become well-versed in the strategic planning and analysis for marketing.
- Explore the must-have basics of content management and blogging.
The five job profile building courses will help you develop a skill set that will allow you to continue to explore and evolve as a professional, such as —
- Get the top 10 tips to build a professional LinkedIn profile that stands out.
- Develop your ability to create an outstanding resume and LinkedIn profile introduction.
- Learn the optimal use of LinkedIn to expand your network for mutual benefit.
- Deep dive into the LinkedIn hacks for landing on the recruiter’s shortlist.
- Discover the insider secrets and professional-approved tips for acing any interview.
Who Is This Course For?
Those who want to strengthen their professional skills while training for the desired job should take advantage of the Marketing Fundamentals & Digital Marketing course! This course will keep you up-to-date with all the latest developments and coach you accordingly. So invest in this Marketing Fundamentals & Digital Marketing bundle if you want the best training available.
Certificate of Achievement
- Quality Licence Scheme Endorsed Certificate of Achievement
Upon successful completion of the Marketing Fundamentals & Digital Marketing bundle, learners will be sent an endorsed certificate (included with the course) right to their doorstep by post! It should be noted that students who live outside the UK must pay a £10 postage fee.
- CPD Accredited Certification
You will be eligible for CPD Accredited Certificates for each of the courses in this Marketing Fundamentals & Digital Marketing bundle after completing them successfully. Certification is available —
- In PDF for FREE
- Hard copy for £2.99
Disclaimer
The Marketing Fundamentals & Digital Marketing course has been endorsed under the Quality Licence Scheme. This means that One Education has undergone an external quality check to ensure that the organisation and the courses it offers meet defined quality criteria. The completion of this Marketing Fundamentals & Digital Marketing course alone does not lead to a regulated qualification but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the Marketing Fundamentals & Digital Marketing course have been benchmarked at Level 3 & 5 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The Marketing Fundamentals & Digital Marketing course itself has been designed by One Education to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications.
The Quality Licence Scheme endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
Requirements
No formal entry requirements! No prerequisites or relevant experience is required!
This course is accessible to anyone with an eagerness to learn. All you require is –
- A smart device with a stable internet connection
- A keen interest in the Marketing Fundamentals & Digital Marketing
- And being over the age of 16.
Career Path
Marketing Fundamentals & Digital Marketing course is crafted to assist you in landing the job of your dreams or even that raise you’ve been pursuing. Utilise this all-inclusive bundle to acquire the skills and expertise you’ll need to thrive in the workplace. This package can aid you in launching your career in the following positions —
- Content Manager
- Digital Marketer
- Marketing Officer
- Data Protection Officer
Course Curriculum
| Marketing Fundamentals | |||
| Module 01: Introduction to Marketing Fundamentals | |||
| Introduction | 00:02:00 | ||
| Module 02: Definitions of Marketing | |||
| What is Marketing? | 00:08:00 | ||
| Definition of Marketing and Detailed Explanation | 00:14:00 | ||
| Module 03: Traditional vs Contemporary Marketing | |||
| Traditional Vs Contemporary Marketing | 00:07:00 | ||
| Module 04: Marketing Management Orientations | |||
| Evolution of Marketing | 00:06:00 | ||
| Module 05: Understand your Customers | |||
| Customer Value & Satisfaction & Delight | 00:07:00 | ||
| Customer Value examples | 00:05:00 | ||
| Customer Loyalty | 00:07:00 | ||
| Customer Centricity | 00:05:00 | ||
| Module 06: Segmentation | |||
| Marketing segmentation | 00:05:00 | ||
| Bases for Segmentation | 00:12:00 | ||
| Selecting the BEST Segment | 00:04:00 | ||
| Assignment: Marketing Fundamentals | |||
| Assignment – Marketing Fundamentals | 5 days, 14 hours | ||
| Digital Marketing | |||
| Introduction | |||
| Welcome | 00:01:00 | ||
| General Tips & Tricks Series | |||
| How to register your company | 00:04:00 | ||
| How to see Email Sender’s Company and Logo in Your Gmail | 00:02:00 | ||
| How to Generate sitemap of a website | 00:03:00 | ||
| How to protect a website from Spam on WordPress | 00:02:00 | ||
| Quick way to identify whether the website is Mobile optimized | 00:03:00 | ||
| How to identify registration data of website | 00:01:00 | ||
| How to identify duplicate content from the web | 00:03:00 | ||
| How to create google alerts | 00:03:00 | ||
| How to find the age of the domin | 00:02:00 | ||
| How to check if the website server is down | 00:01:00 | ||
| How to create text notes thatwill self destruct after being read | 00:02:00 | ||
| How to send google search information to your friends | 00:03:00 | ||
| How to find webhost of any website | 00:02:00 | ||
| Discover new sites that are similar to what you like alredy | 00:03:00 | ||
| How to easily highlight the important parts of a web page | 00:01:00 | ||
| How to share you email online without worrying about spam | 00:02:00 | ||
| How to get compute level answers without searching | 00:03:00 | ||
| The easiest way to setup email reminders | 00:03:00 | ||
| How to find the original URL tht’s hiding behind a short URL | 00:02:00 | ||
| How to corrupt a file you shared online | 00:01:00 | ||
| How to create a throwaway email | 00:02:00 | ||
| How to check if your email account has been compromised | 00:01:00 | ||
| SEO (Search Engine Optimisation) | |||
| How to register website on Google search console | 00:06:00 | ||
| How to Optimize your website homepage | 00:06:00 | ||
| How to add a sitemap on google search | 00:07:00 | ||
| How to shortlist targeted keyword list in google keyword planner | 00:08:00 | ||
| How to set international targeting on google search | 00:02:00 | ||
| How to remove a URL from google search engine | 00:03:00 | ||
| How to identify competitors keyword | 00:08:00 | ||
| How to leverage top sites to get on google search results | 00:04:00 | ||
| Discover powerful data analytics to mesure SEO performance | 00:06:00 | ||
| How to do keyword research | 00:11:00 | ||
| How to write perfect title tags for search engines | 00:05:00 | ||
| How to optimise heading tags, external and internal links | 00:08:00 | ||
| What are backlinks & how to get them | 00:06:00 | ||
| How to write a perfect Meta description | 00:06:00 | ||
| How to enhance speed & performance of your website | 00:04:00 | ||
| YouTube | |||
| Youtube account setup | 00:00:00 | ||
| Account optimization | 00:09:00 | ||
| How to create & setup Youtube channel banner | 00:05:00 | ||
| Youtube channel tags, thumbnails & custom thumbnails | 00:08:00 | ||
| Analyse Youtube keyword research | 00:05:00 | ||
| Youtube SEO techniques | 00:00:00 | ||
| What are Youtube cards & how does it work | 00:06:00 | ||
| How to optimise comments & reply them in bulk | 00:03:00 | ||
| How to grow your channel with competitor Analysis | 00:07:00 | ||
| How to manage multiple YouTube accounts | 00:02:00 | ||
| A simple yet powerful trick to increase your subscribers list | 00:03:00 | ||
| Youtube Paid Advertising | 00:13:00 | ||
| How to monetise your YouTube channel | 00:02:00 | ||
| Google Adwords | |||
| What are Google Ads & how does it work | 00:16:00 | ||
| Account setup5 | 00:04:00 | ||
| Competitors analysis | 00:00:00 | ||
| Campaign types & how to select the right campaign | 00:07:00 | ||
| Bids & Budgets | 00:08:00 | ||
| How to target the right audience | 00:07:00 | ||
| Google Ads advance campaign settings | 00:07:00 | ||
| Choosing the right keywords | 00:05:00 | ||
| How to write ads that gets more clicks | 00:06:00 | ||
| Google Analytics | |||
| How to install tracking code on your website | 00:04:00 | ||
| How to add filters & remove internal traffic | 00:04:00 | ||
| How to track paid campaigns | 00:04:00 | ||
| How to look and analyse different segment data | 00:06:00 | ||
| How to configure goals in google analysics | 00:05:00 | ||
| How to link google Adwords account | 00:03:00 | ||
| How to manage multiple analytics accounts | 00:02:00 | ||
| How to remove spam traffic | 00:04:00 | ||
| Email Marketing | |||
| Email marketing tools set up ( Mailchimp and Gestresponse) | 00:10:00 | ||
| How to install signup or popup forms on the website | 00:17:00 | ||
| How to collect email address without a wbsite | 00:05:00 | ||
| How to create a ‘Hook’ to your signup forms | 00:08:00 | ||
| Discover the psychology behind acquiring more leads | 00:09:00 | ||
| Email marketing automation process | 00:08:00 | ||
| Email analytics | 00:07:00 | ||
| Linkedln | |||
| How to increase your connections in no time | 00:08:00 | ||
| Secret of LinkedIn InMails | 00:05:00 | ||
| Discover the best ways to use Linkedin Groups | 00:09:00 | ||
| How to setup a company page on Linkedin | 00:04:00 | ||
| How to increase traffic to your website using Linkedin blog | 00:07:00 | ||
| Twitter Account setup | 00:03:00 | ||
| Knowing Twitter features | 00:06:00 | ||
| Following twitter accounts | 00:03:00 | ||
| Twitter profile optimisation | 00:06:00 | ||
| How to get Twitter followers | 00:10:00 | ||
| Posting first 5 tweets for engagement | 00:05:00 | ||
| Leveraging Hashtags to increase your tweets visibility | 00:04:00 | ||
| What are twitter polls & how do you use them | 00:05:00 | ||
| A powerful trick to acquire customers on twitter | 00:03:00 | ||
| How to get followers retweet your post | 00:03:00 | ||
| How to embed a twitter button to your website or post | 00:02:00 | ||
| Twitter analytics | 00:04:00 | ||
| Set your Facebook page | 00:05:00 | ||
| Facebook Icon, cover image & description | 00:06:00 | ||
| How to get your first page likes | 00:08:00 | ||
| Discover how to increase your page likes | 00:02:00 | ||
| How to manage multiple Facebook page | 00:03:00 | ||
| Facebook comments | 00:05:00 | ||
| Leveraging Facebook groups | 00:05:00 | ||
| Facebook Autoposting | 00:04:00 | ||
| Run a competition | 00:06:00 | ||
| Facebook Ads | 00:04:00 | ||
| How to get best out of Facebook | 00:15:00 | ||
| Facebook pixel & Re-marketing | 00:04:00 | ||
| How to setup a Instagram business profile | 00:07:00 | ||
| Set up Instagram bio & profile image | 00:03:00 | ||
| Leveraging Instagram accounts | 00:06:00 | ||
| A simple way to create free content on Instagram | 00:05:00 | ||
| Secret of hashtags on Instagram | 00:04:00 | ||
| Reposting Instagram App | 00:04:00 | ||
| How to get genuine Instagram followers | 00:05:00 | ||
| Discover how to grow your business through Instagram stories | 00:05:00 | ||
| How to get your posts reposted on Instgram by influncers | 00:05:00 | ||
| Mobile App | |||
| A quick way to do App store marketing research | 00:16:00 | ||
| How to discover the estimate size of your market | 00:08:00 | ||
| Discover the best ways to promote your app | 00:15:00 | ||
| App installs via Facebook Ads | 00:16:00 | ||
| App installs via Google Ads | 00:14:00 | ||
| How to make money from your app | 00:08:00 | ||
| How to optimise your App store listing ? | 00:14:00 | ||
| Discover growth hacking techniques for App downloads | 00:09:00 | ||
| Techniques to get to the top of App store ranking | 00:07:00 | ||
| Assignment: Digital Marketing | |||
| Assignment – Digital Marketing | 1 week, 2 days | ||
Certificate of Achievement
CPD Accredited Certification
Certification is available –
- In PDF for £2.99
- Hard copy for £8.99
- £200.00
- 1 year
- Advanced
- Number of Units136
- Number of Quizzes0
- 2 weeks, 1 day
