Marketing Masterclass for Startups and Leaders 2021
Learning Outcome
- Become familiar with modern marketing and its various facets
- Learn how to create your own marketing strategy
- Find out what the market's customers want and how to meet those needs
- Learn to examine and interpret data using 3 easy ways
- Design and implement an SEO campaign effectively
- Figure out the trademark styles for a company's brand
Description
Become a trained professional from the safety and comfort of your own home by taking Marketing Masterclass for Startups and Leaders 2021. Whatever your situation and requirements, Thames College can supply you with professional teaching, gained from industry experts, and brought to you for a great price with a limited-time discount.
Thames College has been proud to produce an extensive range of best-selling courses, and [course_title] is one of our best offerings. It is crafted specially to promote easy learning at any location with an online device. Each topic has been separated into digestible portions that can be memorised and understood in the minimum of time.
Teaching and training are more than just a job for the staff at Thames College; we take pride in employing those who share our vision for e-learning and its importance in today’s society. To prove this, all learning materials for each course are available for at least one year after the initial purchase.
All of our tutors and IT help desk personnel are available to answer any questions regarding your training or any technical difficulties.
By completing [course_title], you will have automatically earnt an e-certificate that is industry-recognised and will be a great addition to your competencies on your CV.
Whatever your reason for studying [course_title], make the most of this opportunity from Thames College and excel in your chosen field.
Please be aware that there are no hidden fees, no sudden exam charges, and no other kind of unexpected payments. All costs will be made very clear before you even attempt to sign up.
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.
Why study this course
It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.
The [course_title] is fully available to anyone, and no previous qualifications are needed to enrol. All Thames College needs to know is that you are eager to learn and are over 16.
Course Curriculum
| Section 01 | |||
| Introduction to Building Your Model | 00:05:00 | ||
| Role of Marketing | 00:09:00 | ||
| Importance of Modern Marketing | 00:04:00 | ||
| Framework for Building Your Marketing Model | 00:01:00 | ||
| Step 1: Know Your Numbers | 00:12:00 | ||
| HOMEWORK: KNOW YOUR NUMBERS | 00:02:00 | ||
| Step 2: How to Measure the Right Numbers | 00:09:00 | ||
| The Art of Experience Mapping | 00:04:00 | ||
| The Buying Process | 00:08:00 | ||
| HOMEWORK: BUYER JOURNEY QUESTIONS | 00:02:00 | ||
| Step 3: Conversion Rates | 00:08:00 | ||
| Do You Know Your Industry Averages? | 00:12:00 | ||
| Step 4: Building Your Model | 00:05:00 | ||
| Knowing the Value of a Lead | 00:04:00 | ||
| HOMEWORK: BUILD YOUR MODEL | 00:03:00 | ||
| Step 5: Building Your Scenarios | 00:08:00 | ||
| HOMEWORK: BUILD YOUR FUNNEL | 00:03:00 | ||
| Practical Campaign Models | 00:10:00 | ||
| Next Steps | 00:03:00 | ||
| Section 02 | |||
| Introduction to the Belief Framework | 00:12:00 | ||
| Rule 1: Everybody has Beliefs | 00:07:00 | ||
| Rule 2: Belief is a Strong Motivator | 00:08:00 | ||
| Rule 3: Belief Precedes Behavior | 00:06:00 | ||
| Rule 4: All Beliefs can be developed | 00:02:00 | ||
| Rule 5: Beliefs can be measured | 00:04:00 | ||
| The 5 Belief Framework Principles | 00:03:00 | ||
| Principle 1: Act like a Mentor | 00:06:00 | ||
| Belief Framework: Definition of Mentorship | 00:04:00 | ||
| Belief Framework: A Mentor is Other-Centered | 00:03:00 | ||
| Belief Framework: A Mentor is Authentic | 00:05:00 | ||
| Belief Framework: A Mentor is Empathetic | 00:04:00 | ||
| Belief Framework: A Mentor is an Authority | 00:05:00 | ||
| Belief Framework: A Mentor is Committed | 00:05:00 | ||
| Principle 2: Your Customer is Human | 00:02:00 | ||
| Introduction to Personas | 00:06:00 | ||
| HOMEWORK: DEFINING YOUR TARGET MARKET | 00:03:00 | ||
| Elements of a Good Persona | 00:08:00 | ||
| Telling Your Persona’s Story | 00:06:00 | ||
| HOMEWORK: PERSONAS | 00:05:00 | ||
| Principle 3: Identify and Establish the Need | 00:08:00 | ||
| Defining Consumer Needs | 00:06:00 | ||
| Discovering Your Genuine Contribution | 00:12:00 | ||
| Create or Satisfy Needs? | 00:04:00 | ||
| HOMEWORK: IDENTIFY AND ESTABLISH THE NEED | 00:04:00 | ||
| Principle 4: You Have the Solution | 00:04:00 | ||
| Journey Specific Solutions | 00:09:00 | ||
| HOMEWORK: ESTABLISHING THE SOLUTION | 00:04:00 | ||
| Content Types per Stage | 00:08:00 | ||
| HOMEWORK: DEFINING THE BUYING PROCESS | 00:03:00 | ||
| Principle 5: People Respond to Direction | 00:05:00 | ||
| Ad & Brand Exposure | 00:05:00 | ||
| Two Types of Actions | 00:06:00 | ||
| Creating the Belief Framework | 00:03:00 | ||
| HOMEWORK: THE BELIEF FRAMEWORK | 00:10:00 | ||
| Values-Based vs Fear-Based Marketing | 00:06:00 | ||
| Features vs Benefits | 00:05:00 | ||
| Section 03 | |||
| Introduction to CRO | 00:11:00 | ||
| Defining Conversion | 00:13:00 | ||
| Building Your Conversion Plan | 00:07:00 | ||
| STEP 1: MEASURE | 00:12:00 | ||
| 3 Primary Methods of Data Analysis | 00:09:00 | ||
| Data Tools and Tags | 00:07:00 | ||
| HOMEWORK: INSTALLING TOOLS | 00:07:00 | ||
| Important KPIs | 00:04:00 | ||
| Funnel Pages | 00:03:00 | ||
| HOMEWORK: DASHBOARD & REPORTS | 00:04:00 | ||
| HOMEWORK: SEGMENTS | 00:03:00 | ||
| STEP 2: ANALYZE | 00:09:00 | ||
| Funnel Touchpoints | 00:11:00 | ||
| Hypothesize | 00:11:00 | ||
| Prioritize | 00:03:00 | ||
| HOMEWORK: CRO WORKLOG | 00:10:00 | ||
| STEP 4: DESIGN | 00:04:00 | ||
| Mobile Design | 00:05:00 | ||
| Buzzword Compliance | 00:01:00 | ||
| User Experience | 00:03:00 | ||
| Consumer Focus | 00:02:00 | ||
| What’s Missing? | 00:04:00 | ||
| STEP 5: IMPLEMENT | 00:11:00 | ||
| STEP 6: LEARN | 00:05:00 | ||
| Key CRO Takeaways | 00:03:00 | ||
| Section 04 | |||
| Introduction to SEO | 00:08:00 | ||
| Defining Modern SEO | 00:07:00 | ||
| The 5 Primary Keys of SEO | 00:07:00 | ||
| Common SEO Myths and Misconceptions | 00:07:00 | ||
| Why is SEO Important? | 00:04:00 | ||
| The SEO Plan | 00:02:00 | ||
| PART 1: TECHNICAL SEO | 00:09:00 | ||
| Wrapped into Next Video | 00:01:00 | ||
| Meta Tags | 00:05:00 | ||
| Meta Tag: Title | 00:06:00 | ||
| Meta Tag: Description | 00:05:00 | ||
| URL Construction | 00:06:00 | ||
| Duplicate Content | 00:04:00 | ||
| PART 2: CONTENT | 00:04:00 | ||
| Stage 1: Keyword Research | 00:08:00 | ||
| 4 Steps of Keyword Research | 00:11:00 | ||
| HOMEWORK: KEYWORD LIST | 00:07:00 | ||
| Stage 2: Content Audit | 00:06:00 | ||
| Conducting a Content Audit | 00:11:00 | ||
| Stage 3: Competitor Analysis | 00:11:00 | ||
| HOMEWORK: SITE COMPARISON | 00:08:00 | ||
| Stage 4: User Experience | 00:15:00 | ||
| PART 3: LINKING | 00:04:00 | ||
| Internal Linking | 00:04:00 | ||
| External Linking | 00:07:00 | ||
| Link Flywheel | 00:05:00 | ||
| Link Types | 00:04:00 | ||
| Link Building Strategies | 00:04:00 | ||
| Social’s Impact on SEO | 00:08:00 | ||
| HOMEWORK: SOCIAL INFLUENCERS | 00:08:00 | ||
| METRICS | 00:02:00 | ||
| Metric: Keyword Rankings | 00:05:00 | ||
| Metric: Backlinks & Linking Root Domains | 00:05:00 | ||
| Metric: Organic Traffic | 00:03:00 | ||
| Metric: Average Time-On-Page | 00:03:00 | ||
| Metric: Pages Per Session | 00:03:00 | ||
| Metric: Returning Users | 00:02:00 | ||
| Metric: Bounce Rate | 00:03:00 | ||
| Metric: Page Speed | 00:03:00 | ||
| Metric: Traffic By Device | 00:04:00 | ||
| Metric: Conversions | 00:02:00 | ||
| Section 05 | |||
| Introduction to Content Engagement Plan | 00:10:00 | ||
| Modern Marketing Funnel | 00:03:00 | ||
| Why Content Fails | 00:06:00 | ||
| What Makes Content Valuable? | 00:05:00 | ||
| Interactive Content | 00:04:00 | ||
| Personalize Content | 00:08:00 | ||
| Full-Funnel Content Plan | 00:12:00 | ||
| Defining Content Type | 00:07:00 | ||
| Consumer-Centric Content | 00:06:00 | ||
| STAGE 1: TOFU CONTENT | 00:09:00 | ||
| TOFU Spotlight: Social Media | 00:02:00 | ||
| TOFU Content Examples | 00:08:00 | ||
| STAGE 2: MOFU CONTENT | 00:07:00 | ||
| MOFU Goals and Tactics | 00:04:00 | ||
| MOFU Content Examples | 00:11:00 | ||
| STAGE 3: BOFU CONTENT | 00:07:00 | ||
| BOFU Goals and Tactics | 00:05:00 | ||
| BOFU Content Examples | 00:07:00 | ||
| STAGE 4: RETENTION CONTENT | 00:03:00 | ||
| Retention Goals and Content Types | 00:04:00 | ||
| Retention Content Examples | 00:06:00 | ||
| Measuring Success | 00:07:00 | ||
| HOMEWORK: CONTENT ENGAGEMENT PLAN | 00:08:00 | ||
| Section 06 | |||
| Introduction to Multi-Channel Lead Acquisition | 00:06:00 | ||
| DATA INFORMED | 00:06:00 | ||
| Primary Success Metrics | 00:13:00 | ||
| Syncing Your Accounts | 00:03:00 | ||
| Tracking & UTM Codes | 00:10:00 | ||
| HOMEWORK: UTM CODES | 00:04:00 | ||
| Custom Dashboards | 00:02:00 | ||
| HOMEWORK: DASHBOARD & REPORTS | 00:04:00 | ||
| HOMEWORK: SEGMENTS | 00:03:00 | ||
| ALL CHANNELS ARE PART OF THE JOURNEY | 00:05:00 | ||
| INTEGRATED MARKETING COMMUNICATIONS (IMC) | 00:05:00 | ||
| IMC Defined | 00:05:00 | ||
| IMC Strategy | 00:04:00 | ||
| IMC Examples & Marketing Mix | 00:11:00 | ||
| DEVICE AGNOSTICISM | 00:15:00 | ||
| BRANDED STYLE GUIDE | 00:07:00 | ||
| Manual of Styles | 00:09:00 | ||
| Example Style Guides | 00:03:00 | ||
| CHANNEL: EMAIL | 00:03:00 | ||
| Email Metrics | 00:09:00 | ||
| Email Design | 00:09:00 | ||
| Email Personalization | 00:06:00 | ||
| Lead Nurturing Campaigns | 00:08:00 | ||
| Different Types of Lead Nurturing Emails | 00:07:00 | ||
| Growing Subscribers | 00:03:00 | ||
| CHANNEL: SOCIAL | 00:08:00 | ||
| 00:02:00 | |||
| 00:04:00 | |||
| 00:02:00 | |||
| YouTube | 00:03:00 | ||
| Other Social Networks | 00:02:00 | ||
| CHANNEL: SEARCH MARKETING | 00:02:00 | ||
| #1: Be Found at Every Stage | 00:02:00 | ||
| #2: Drive Dual Strategies | 00:03:00 | ||
| #3: Boost Conversions | 00:03:00 | ||
| #4: Dominate the SERPs | 00:03:00 | ||
| #5: Conversions | 00:02:00 | ||
| Integrate, Don’t Separate | 00:03:00 | ||
| CHANNEL: REMARKETING | 00:09:00 | ||
| Why Remarketing Works | 00:03:00 | ||
| Different Types of Remarketing | 00:03:00 | ||
| Assignment | |||
| Assignment -Marketing Masterclass for Startups and Leaders 2021 | 00:00:00 | ||
Certificate of Achievement
Upon completion, you will receive a CPD-accredited certificate recognised globally. Choose from:
Pdf Certificate & Transcript £7.99
Hardcopy Certificate & Transcript £17.99
This certification validates your knowledge and skills, boosting your employability in healthcare.
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