Marketing Masterclass for Startups and Leaders 2021
Course Overview
Effective marketing is the cornerstone of any prosperous company. Knowing how to draw in and keep consumers is crucial, whether you’re starting a new business or expanding an established one.
A thorough introduction to contemporary marketing strategy and business expansion is provided by the Marketing Masterclass for Startups and Leaders. You’ll discover how to determine consumer needs, develop a powerful brand, and employ successful marketing strategies to connect with the appropriate audience.
The course helps you understand how actual businesses plan and track their success by covering important topics like marketing strategy, customer behavior, brand positioning, SEO fundamentals, and marketing analytics.
This course offers a straightforward and organized way to grasp marketing principles, making it perfect for entrepreneurs, startup founders, company executives, and aspiring marketers.
Please note: Thames College is a One Education-approved resale partner for Quality Licence Scheme Endorsed courses.
Duration: 17 hours, 54 minutes | Level: Intermediate | Language: English
What You'll Learn
By completing the Marketing Masterclass for Startups and Leaders,
you will be able to:
- Understand the fundamentals of modern marketing strategies
- Create a practical marketing plan for startups and growing businesses
- Identify customer needs and align marketing activities with market demand
- Analyse marketing data to support better decision-making
- Plan and execute a basic SEO strategy to improve visibility
- Develop a strong brand identity and understand key branding elements
- Build confidence in leading marketing initiatives and strategic campaigns
Career Pathway
- Build your marketing foundation: Complete this Marketing Masterclass for Startups and Leaders to understand marketing strategy, customer behaviour, branding, SEO, and how businesses grow through effective marketing.
- Step into entry-level roles: Use this knowledge to explore positions such as Digital Marketing Assistant, Marketing Executive, Brand or Content Coordinator, or Business Development Support roles.
- Gain practical experience: Work on campaigns, support content creation, analyse marketing performance, and contribute to brand development and customer engagement activities.
- Strengthen your business skills: Develop confidence in planning marketing strategies, understanding audience needs, and making data-driven decisions that support business growth.
- Advance your opportunities: With experience, progress into more advanced marketing roles or pursue your own path as a startup founder or entrepreneur, using your marketing knowledge to build and grow successful businesses.
Exclusive Offer
Why Study This Course?
The Marketing Masterclass for Startups and Leaders provides valuable insights into how marketing drives business success.
By studying this course, you will:
- Learn how startup marketing strategies are developed
- Understand how to connect products or services with customer needs
- Gain insights into branding, SEO, and marketing performance analysis
- Strengthen decision-making using marketing data and customer insights
- Build skills useful for entrepreneurs, managers, and marketing professionals
Whether you want to launch a startup, improve your marketing knowledge, or advance your career, this course provides practical and relevant learning.
Course Design
The course is delivered through our online learning platform and can be accessed from any device with an internet connection. There are no deadlines or fixed class schedules, allowing you to study whenever it suits you.
The learning materials include:
- Video lessons
- Online study resources
This flexible format allows you to develop valuable marketing knowledge while balancing work, business, or personal commitments.
Requirements
This course is open to all learners, and no previous qualifications are required.
To enroll, you need:
- A good understanding of English
- Basic IT skills
- An interest in marketing and business strategy
- To be over the age of 16
Frequently Asked Questions
Q: What is a marketing masterclass for startups?
A: A marketing masterclass for startups teaches how businesses create marketing strategies, understand customer needs, build brand identity, and grow their audience effectively.
Q: Is this course suitable for beginners?
A: Yes. The course is designed for beginners as well as professionals who want to improve their marketing knowledge.
Q: Does the course cover SEO and branding?
A: Yes. The course introduces key concepts related to SEO, brand positioning, and marketing strategy.
Q: Can I study this marketing course online?
A: Yes. The course is fully online and can be completed at your own pace.
Q: Will I receive a certificate after completing the course?
A: Yes. After completing the course successfully, you will be eligible to obtain a CPD accredited certificate.
Course Curriculum
| Section 01 | |||
| Introduction to Building Your Model | 00:05:00 | ||
| Role of Marketing | 00:09:00 | ||
| Importance of Modern Marketing | 00:04:00 | ||
| Framework for Building Your Marketing Model | 00:01:00 | ||
| Step 1: Know Your Numbers | 00:12:00 | ||
| HOMEWORK: KNOW YOUR NUMBERS | 00:02:00 | ||
| Step 2: How to Measure the Right Numbers | 00:09:00 | ||
| The Art of Experience Mapping | 00:04:00 | ||
| The Buying Process | 00:08:00 | ||
| HOMEWORK: BUYER JOURNEY QUESTIONS | 00:02:00 | ||
| Step 3: Conversion Rates | 00:08:00 | ||
| Do You Know Your Industry Averages? | 00:12:00 | ||
| Step 4: Building Your Model | 00:05:00 | ||
| Knowing the Value of a Lead | 00:04:00 | ||
| HOMEWORK: BUILD YOUR MODEL | 00:03:00 | ||
| Step 5: Building Your Scenarios | 00:08:00 | ||
| HOMEWORK: BUILD YOUR FUNNEL | 00:03:00 | ||
| Practical Campaign Models | 00:10:00 | ||
| Next Steps | 00:03:00 | ||
| Section 02 | |||
| Introduction to the Belief Framework | 00:12:00 | ||
| Rule 1: Everybody has Beliefs | 00:07:00 | ||
| Rule 2: Belief is a Strong Motivator | 00:08:00 | ||
| Rule 3: Belief Precedes Behavior | 00:06:00 | ||
| Rule 4: All Beliefs can be developed | 00:02:00 | ||
| Rule 5: Beliefs can be measured | 00:04:00 | ||
| The 5 Belief Framework Principles | 00:03:00 | ||
| Principle 1: Act like a Mentor | 00:06:00 | ||
| Belief Framework: Definition of Mentorship | 00:04:00 | ||
| Belief Framework: A Mentor is Other-Centered | 00:03:00 | ||
| Belief Framework: A Mentor is Authentic | 00:05:00 | ||
| Belief Framework: A Mentor is Empathetic | 00:04:00 | ||
| Belief Framework: A Mentor is an Authority | 00:05:00 | ||
| Belief Framework: A Mentor is Committed | 00:05:00 | ||
| Principle 2: Your Customer is Human | 00:02:00 | ||
| Introduction to Personas | 00:06:00 | ||
| HOMEWORK: DEFINING YOUR TARGET MARKET | 00:03:00 | ||
| Elements of a Good Persona | 00:08:00 | ||
| Telling Your Persona’s Story | 00:06:00 | ||
| HOMEWORK: PERSONAS | 00:05:00 | ||
| Principle 3: Identify and Establish the Need | 00:08:00 | ||
| Defining Consumer Needs | 00:06:00 | ||
| Discovering Your Genuine Contribution | 00:12:00 | ||
| Create or Satisfy Needs? | 00:04:00 | ||
| HOMEWORK: IDENTIFY AND ESTABLISH THE NEED | 00:04:00 | ||
| Principle 4: You Have the Solution | 00:04:00 | ||
| Journey Specific Solutions | 00:09:00 | ||
| HOMEWORK: ESTABLISHING THE SOLUTION | 00:04:00 | ||
| Content Types per Stage | 00:08:00 | ||
| HOMEWORK: DEFINING THE BUYING PROCESS | 00:03:00 | ||
| Principle 5: People Respond to Direction | 00:05:00 | ||
| Ad & Brand Exposure | 00:05:00 | ||
| Two Types of Actions | 00:06:00 | ||
| Creating the Belief Framework | 00:03:00 | ||
| HOMEWORK: THE BELIEF FRAMEWORK | 00:10:00 | ||
| Values-Based vs Fear-Based Marketing | 00:06:00 | ||
| Features vs Benefits | 00:05:00 | ||
| Section 03 | |||
| Introduction to CRO | 00:11:00 | ||
| Defining Conversion | 00:13:00 | ||
| Building Your Conversion Plan | 00:07:00 | ||
| STEP 1: MEASURE | 00:12:00 | ||
| 3 Primary Methods of Data Analysis | 00:09:00 | ||
| Data Tools and Tags | 00:07:00 | ||
| HOMEWORK: INSTALLING TOOLS | 00:07:00 | ||
| Important KPIs | 00:04:00 | ||
| Funnel Pages | 00:03:00 | ||
| HOMEWORK: DASHBOARD & REPORTS | 00:04:00 | ||
| HOMEWORK: SEGMENTS | 00:03:00 | ||
| STEP 2: ANALYZE | 00:09:00 | ||
| Funnel Touchpoints | 00:11:00 | ||
| Hypothesize | 00:11:00 | ||
| Prioritize | 00:03:00 | ||
| HOMEWORK: CRO WORKLOG | 00:10:00 | ||
| STEP 4: DESIGN | 00:04:00 | ||
| Mobile Design | 00:05:00 | ||
| Buzzword Compliance | 00:01:00 | ||
| User Experience | 00:03:00 | ||
| Consumer Focus | 00:02:00 | ||
| What’s Missing? | 00:04:00 | ||
| STEP 5: IMPLEMENT | 00:11:00 | ||
| STEP 6: LEARN | 00:05:00 | ||
| Key CRO Takeaways | 00:03:00 | ||
| Section 04 | |||
| Introduction to SEO | 00:08:00 | ||
| Defining Modern SEO | 00:07:00 | ||
| The 5 Primary Keys of SEO | 00:07:00 | ||
| Common SEO Myths and Misconceptions | 00:07:00 | ||
| Why is SEO Important? | 00:04:00 | ||
| The SEO Plan | 00:02:00 | ||
| PART 1: TECHNICAL SEO | 00:09:00 | ||
| Wrapped into Next Video | 00:01:00 | ||
| Meta Tags | 00:05:00 | ||
| Meta Tag: Title | 00:06:00 | ||
| Meta Tag: Description | 00:05:00 | ||
| URL Construction | 00:06:00 | ||
| Duplicate Content | 00:04:00 | ||
| PART 2: CONTENT | 00:04:00 | ||
| Stage 1: Keyword Research | 00:08:00 | ||
| 4 Steps of Keyword Research | 00:11:00 | ||
| HOMEWORK: KEYWORD LIST | 00:07:00 | ||
| Stage 2: Content Audit | 00:06:00 | ||
| Conducting a Content Audit | 00:11:00 | ||
| Stage 3: Competitor Analysis | 00:11:00 | ||
| HOMEWORK: SITE COMPARISON | 00:08:00 | ||
| Stage 4: User Experience | 00:15:00 | ||
| PART 3: LINKING | 00:04:00 | ||
| Internal Linking | 00:04:00 | ||
| External Linking | 00:07:00 | ||
| Link Flywheel | 00:05:00 | ||
| Link Types | 00:04:00 | ||
| Link Building Strategies | 00:04:00 | ||
| Social’s Impact on SEO | 00:08:00 | ||
| HOMEWORK: SOCIAL INFLUENCERS | 00:08:00 | ||
| METRICS | 00:02:00 | ||
| Metric: Keyword Rankings | 00:05:00 | ||
| Metric: Backlinks & Linking Root Domains | 00:05:00 | ||
| Metric: Organic Traffic | 00:03:00 | ||
| Metric: Average Time-On-Page | 00:03:00 | ||
| Metric: Pages Per Session | 00:03:00 | ||
| Metric: Returning Users | 00:02:00 | ||
| Metric: Bounce Rate | 00:03:00 | ||
| Metric: Page Speed | 00:03:00 | ||
| Metric: Traffic By Device | 00:04:00 | ||
| Metric: Conversions | 00:02:00 | ||
| Section 05 | |||
| Introduction to Content Engagement Plan | 00:10:00 | ||
| Modern Marketing Funnel | 00:03:00 | ||
| Why Content Fails | 00:06:00 | ||
| What Makes Content Valuable? | 00:05:00 | ||
| Interactive Content | 00:04:00 | ||
| Personalize Content | 00:08:00 | ||
| Full-Funnel Content Plan | 00:12:00 | ||
| Defining Content Type | 00:07:00 | ||
| Consumer-Centric Content | 00:06:00 | ||
| STAGE 1: TOFU CONTENT | 00:09:00 | ||
| TOFU Spotlight: Social Media | 00:02:00 | ||
| TOFU Content Examples | 00:08:00 | ||
| STAGE 2: MOFU CONTENT | 00:07:00 | ||
| MOFU Goals and Tactics | 00:04:00 | ||
| MOFU Content Examples | 00:11:00 | ||
| STAGE 3: BOFU CONTENT | 00:07:00 | ||
| BOFU Goals and Tactics | 00:05:00 | ||
| BOFU Content Examples | 00:07:00 | ||
| STAGE 4: RETENTION CONTENT | 00:03:00 | ||
| Retention Goals and Content Types | 00:04:00 | ||
| Retention Content Examples | 00:06:00 | ||
| Measuring Success | 00:07:00 | ||
| HOMEWORK: CONTENT ENGAGEMENT PLAN | 00:08:00 | ||
| Section 06 | |||
| Introduction to Multi-Channel Lead Acquisition | 00:06:00 | ||
| DATA INFORMED | 00:06:00 | ||
| Primary Success Metrics | 00:13:00 | ||
| Syncing Your Accounts | 00:03:00 | ||
| Tracking & UTM Codes | 00:10:00 | ||
| HOMEWORK: UTM CODES | 00:04:00 | ||
| Custom Dashboards | 00:02:00 | ||
| HOMEWORK: DASHBOARD & REPORTS | 00:04:00 | ||
| HOMEWORK: SEGMENTS | 00:03:00 | ||
| ALL CHANNELS ARE PART OF THE JOURNEY | 00:05:00 | ||
| INTEGRATED MARKETING COMMUNICATIONS (IMC) | 00:05:00 | ||
| IMC Defined | 00:05:00 | ||
| IMC Strategy | 00:04:00 | ||
| IMC Examples & Marketing Mix | 00:11:00 | ||
| DEVICE AGNOSTICISM | 00:15:00 | ||
| BRANDED STYLE GUIDE | 00:07:00 | ||
| Manual of Styles | 00:09:00 | ||
| Example Style Guides | 00:03:00 | ||
| CHANNEL: EMAIL | 00:03:00 | ||
| Email Metrics | 00:09:00 | ||
| Email Design | 00:09:00 | ||
| Email Personalization | 00:06:00 | ||
| Lead Nurturing Campaigns | 00:08:00 | ||
| Different Types of Lead Nurturing Emails | 00:07:00 | ||
| Growing Subscribers | 00:03:00 | ||
| CHANNEL: SOCIAL | 00:08:00 | ||
| 00:02:00 | |||
| 00:04:00 | |||
| 00:02:00 | |||
| YouTube | 00:03:00 | ||
| Other Social Networks | 00:02:00 | ||
| CHANNEL: SEARCH MARKETING | 00:02:00 | ||
| #1: Be Found at Every Stage | 00:02:00 | ||
| #2: Drive Dual Strategies | 00:03:00 | ||
| #3: Boost Conversions | 00:03:00 | ||
| #4: Dominate the SERPs | 00:03:00 | ||
| #5: Conversions | 00:02:00 | ||
| Integrate, Don’t Separate | 00:03:00 | ||
| CHANNEL: REMARKETING | 00:09:00 | ||
| Why Remarketing Works | 00:03:00 | ||
| Different Types of Remarketing | 00:03:00 | ||
| Assignment | |||
| Assignment -Marketing Masterclass for Startups and Leaders 2021 | 00:00:00 | ||
Certificate of Achievement
Upon completion, you will receive a CPD-accredited certificate recognised globally. Choose from:
Pdf Certificate & Transcript £7.99
Hardcopy Certificate & Transcript £17.99
This certification validates your knowledge and skills, boosting your employability in healthcare.
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