Neuroscience for Personal Branding | |||
Introduction to the Neuroscience of Personal Branding | |||
Introduction | 00:02:00 | ||
Introduction to Neursceince – The fascinating story of where this all began | 00:01:00 | ||
The beginnings of Neurosceince | 00:03:00 | ||
Our brains are chemical | 00:02:00 | ||
Our brains are lazy | 00:06:00 | ||
How big brands use neuroscience and what we can learn from it | 00:08:00 | ||
The 2 Factors | |||
Branding is about controlling perceptions | 00:05:00 | ||
Branding is about communicating 2 critical aspects of the self | 00:05:00 | ||
Creating Your Brand Statement - Step-by-step | |||
The Companion Survey | 00:02:00 | ||
Interpreting Your Results | 00:09:00 | ||
Examples and Types of Statements | 00:10:00 | ||
Putting it all Together | 00:03:00 |