| Introduction | |||
| What You Will Learn on This Course | 00:01:00 | ||
| Who is Philip Hesketh? | 00:01:00 | ||
| The Guaranteed Way to Improve Your Sales Technique | |||
| The Number One Universal Killer Question in Selling | 00:03:00 | ||
| The Importance of Establishing the Clients Expectations | 00:02:00 | ||
| How to Close the Sale Without Sounding like a Salesman | 00:04:00 | ||
| Why People Buy and How to Get Them to Buy from Us | |||
| People Buy Emotionally and Justify Logically. What to Do About It | 00:04:00 | ||
| Don’t Assume You Know the Buyer’s Priorities | 00:05:00 | ||
| How to Unearth the Buyer’s Strategic Needs | 00:03:00 | ||
| The Importance of Implications | 00:04:00 | ||
| Why People Don’t Buy and How to Counteract Any Objection | |||
| Being Prepared for Objections | 00:04:00 | ||
| The Most Common Objections and How to Handle Them | 00:04:00 | ||
| How to Get People to Choose What You Want Them To | 00:04:00 | ||
| What Buyers Say and What They Really Mean | 00:03:00 | ||
| Holding a High Price | |||
| What Does Value For Money Really Mean? | 00:03:00 | ||
| Five Proven Techniques to Save Money and Make Money | 00:04:00 | ||
| The Words: ‘Typically’, ‘Realistically’, ‘Currently’, ‘Given’ and ‘Yet’ | 00:02:00 | ||
| Justifying Your Price – the Power of One | 00:04:00 | ||
| The Final ‘Killer Questions’ That Allow You to Negotiate More Successfully | 00:04:00 | ||
| Win-Win and Increasing Average Order Value | |||
| The Real Meaning of ‘Win-Win’ | 00:04:00 | ||
| The Rules for Discounting | 00:03:00 | ||
| How to Hold a High Price | 00:04:00 | ||
| How to Increase Average Order | 00:03:00 | ||
| The Compromise Effect | 00:03:00 | ||
| Sales Techniques You Need to Know | |||
| All You Need to Know About Time Management | 00:03:00 | ||
| Recognising the Moment That Matters and the Role of ‘Enough’ | 00:06:00 | ||
| What to Do When It Starts Going Wrong | 00:05:00 | ||
| How to Understand Other People – Can You Clarify? | 00:04:00 | ||
| How to Build Your Reputation and Getting Your Client to Feel Indebted to You | 00:04:00 | ||
| Selling in the Long Term and Being Recommended | 00:04:00 | ||
| BONUS SECTION! How to Be a Great Presenter and Wow Your Audience | |||
| How to Deliver a Great Presentation | 00:03:00 | ||
| Why Powerpoint Doesn’t Work and What to Do with It | 00:03:00 | ||
| How Memory Works | 00:05:00 | ||
| How to Tell Your Own Stories Well so People Warm to You | 00:03:00 | ||
| The Three Key Things About Presenting | 00:03:00 | ||
| Conclusion | |||
| What We’ve Covered so Far | 00:02:00 | ||