Stay one step ahead of your competitors with digital content and ad campaigns that really work. Whether you are a small business owner, aspiring marketing professional or freelance blogger, this SEO and Social Media Marketing course will teach you the techniques and tools to engage your audience and drive maximum traffic to your web pages.
We will show you the winning formula for turning clicks into conversions, by introducing best practices that every digital marketer should know. Learn how to optimise your content through keywords, analyse audience engagement, utilise link-building, and so much more.
By the end of this course, you’ll be able to navigate each social media platform with ease, making the most of their key features and tools. Not only that, but you will become an expert in monitoring web page performance, with step-by-step guidance on Google Analytics.
Enrol in this best-selling course today and watch your web page rankings increase in no time!
This course applies to the following:
A certificate in SEO and Social Media Marketing will equip you with the core skills required for the following roles:
SEO Basics | |||
What Is Search Engine Optimization? | 01:00:00 | ||
Search Engines That Use SEO | 01:00:00 | ||
Using SEO In Website Text | 01:00:00 | ||
Using SEO For Google Ads | 01:00:00 | ||
Using SEO For Article Marketing | 01:00:00 | ||
Using SEO In Press Releases | 00:30:00 | ||
Using Longtail Keywords | 00:30:00 | ||
Using Google To Discover The Best Keywords | 00:30:00 | ||
SEO For Video Ads | 00:30:00 | ||
SEO In Photos | 00:30:00 | ||
Blogging With SEO Marketing | 01:00:00 | ||
Using A SEO Company | 01:00:00 | ||
SEO Techniques | |||
Introduction to SEO | 00:30:00 | ||
Improve Engagement to Improve Rankings | 01:00:00 | ||
Make Your Existing Pages Longer | 00:30:00 | ||
Focus on YouTube SEO | 00:30:00 | ||
Improve Site Speed | 00:30:00 | ||
Focus on Topics Instead of Keywords | 00:30:00 | ||
Build Backlinks | 00:15:00 | ||
Reporting and Analytics | 00:30:00 | ||
Technical Optimization | 00:30:00 | ||
Local SEO and Listings | 00:30:00 | ||
Guest posting | 00:30:00 | ||
Effective Seo Tools | 01:00:00 | ||
Google Adwords | |||
Benefits of online advertising and AdWords | 00:30:00 | ||
Choosing a campaign type | 00:30:00 | ||
Measure your results | 00:30:00 | ||
The Rise of Social Media | |||
What is Social Media | 00:18:00 | ||
The Growth of Social Media | 00:10:00 | ||
Conducting Market Analysis | 00:16:00 | ||
Auditing Social Media | 00:26:00 | ||
Corporate Culture and Social Media | 00:12:00 | ||
Social Media Goals vs. Business Goals | 00:10:00 | ||
Types of Social Media Platforms | 00:08:00 | ||
Creating the Social Media Policy | |||
The Social Media Policy | 00:40:00 | ||
Creative Commons | 00:21:00 | ||
Brand Marketing | 00:27:00 | ||
Keyword Selection | 00:17:00 | ||
Content Marketing on Social Media | 00:26:00 | ||
Content Development | 00:23:00 | ||
Understanding the Popular Platforms | 03:34:00 | ||
Launching Successful Campaigns | |||
Traditional Website Advertising | 00:37:00 | ||
Social Media Documentation and Schedules | 00:29:00 | ||
Project Management Software | 00:39:00 | ||
The Community Manager Role | 00:26:00 | ||
Importance of Voice Consistency | 00:30:00 | ||
Organizational Customer Servicen | 00:28:00 | ||
Social Media Triage | 00:14:00 | ||
Online versus Personal Interactions | 00:26:00 | ||
Social Media Analytics | 00:27:00 | ||
Goal Value | 00:43:00 | ||
Mock Exam | |||
Mock Exam – SEO and Social Media Marketing | 00:20:00 | ||
Final Exam | |||
Final Exam – SEO and Social Media Marketing | 00:20:00 |