SEO – Search Engine Optimisation

4.8 ( 6 REVIEWS )

128 STUDENTS

SEO Mastery

SEO – Search Engine Optimisation is a practical, results-driven course designed to help you understand how search engines work and how to rank websites higher on Google. This course walks you through everything from SEO fundamentals to advanced domination strategies, empowering you to drive consistent organic traffic, visibility, and long-term growth. Whether you want to grow a business, build a digital career, or offer SEO services, this course gives you the confidence and skills to succeed.

Please Note: Thames College is a One Education approved resale partner for Quality Licence Scheme Endorsed courses.

Real-World Benefits

This course equips you with in-demand SEO skills that businesses actively seek. You’ll be able to increase website rankings, attract targeted visitors, reduce advertising costs, and build sustainable online visibility. SEO knowledge allows you to work across industries, freelance globally, or scale your own online projects with confidence.

Course Description

SEO – Search Engine Optimisation starts with a strong foundation in SEO principles, helping you understand how search engines crawl, index, and rank content. You’ll learn how to create an effective SEO strategy aligned with business goals. The course dives deep into on-page SEO, including content optimisation, keywords, and structure, followed by on-site SEO covering technical aspects like site performance and usability.

You’ll also master off-site SEO, learning how backlinks and authority influence rankings, while gaining awareness of black hat SEO practices to avoid penalties. The programme introduces essential SEO tools, advanced Search Engine Domination (S.E.D) strategies, and article marketing for traffic growth. Finally, a hands-on SEO project allows you to apply everything you’ve learned in a real-world context.

Key skills gained in this Course

Understand how search engines rank websites

Build and execute a complete SEO strategy

Optimise websites using on-page and on-site SEO

Improve rankings with ethical off-site SEO

Identify and avoid black hat SEO risks

Use professional SEO tools effectively

Apply advanced Search Engine Domination techniques

Execute real-world SEO projects confidently

This Course is perfect for you if you are

Beginners wanting to learn SEO from scratch

Digital marketers and marketing executives

Business owners and entrepreneurs

Freelancers and aspiring SEO consultants

Bloggers, affiliate marketers, and content creators

Career changers entering digital marketing

What makes us different?

UK-based, career-focused online training

Practical, step-by-step SEO learning approach

Flexible study suitable for busy learners

Industry-relevant skills employers value

Ideal for both employment and freelancing

Trusted provider with a strong professional reputation

Career Opportunities

SEO Executive – £25,000 to £40,000 per year

SEO Specialist – £35,000 to £55,000 per year

Digital Marketing Executive – £25,000 to £45,000 per year

SEO Consultant / Freelancer – £30,000 to £70,000+ per year

Head of SEO / Growth Manager – £50,000 to £80,000+ per year

Course Curriculum

Section-1: Introduction to SEO
	What You Will Learn in This Course	00:02:00
	What Is SEO	00:05:00
	Why SEO Is Important	00:03:00
	What Are the Top Search Engines	00:07:00
	How The Search Engines Works	00:04:00
	Approved and Non-Approved SEO Practices	00:01:00
Section-2: Creating an SEO Strategy
	How to Find Keywords with High Search Volume	00:06:00
	How You Create an SEO Strategy	00:05:00
Section-3: On-Page SEO
	On-Page SEO Your Content Part 1	00:05:00
	On-Page SEO Your Content Part 2	00:04:00
	On-Page SEO Your Content Part 3	00:03:00
	On-Page SEO Your Content Part 4	00:03:00
	On-Page SEO: Using YOAST Plug	00:09:00
Section-4: On-Site SEO
	On-Site SEO: SEO Boost from Your Other Pages	00:06:00
	On-Site SEO: Create an SEO Friendly Website	00:04:00
Section-5: Off-Site SEO
	Off-Site SEO: Two Types of Backlinks	00:02:00
	Off-Site SEO: Strategies for Building Backlinks	00:05:00
Section-6: Black Hat SEO
	Black Hat SEO and What to Avoid	00:06:00
Section-7: Tools for SEO
	Tools That Will Help You with SEO	00:06:00
Section-8: Search Engine Domination (S.E.D)
	Search Engine Domination Strategies	00:05:00
Section-9: Article Marketing
	How to Create a Great Blog	00:06:00
	Outsourcing Your Article Marketing	00:04:00
Section-10: Project
	Project: Create a Valuable SEO Article	00:02:00
Assignment
	Assignment – SEO – Search Engine Optimisation	4 days, 4 hours