Introduction |
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Introduction to the Four Key Elements of Powerful Sales Copy |
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00:04:00 |
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What Is Copywriting |
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00:02:00 |
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How Simple Techniques Help Create Super-Efficient Copy |
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00:01:00 |
Copywriting Brief |
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Lesson 1: How to Write a Copywriting Brief |
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00:01:00 |
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Worksheet 1: Copywriting Brief |
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00:04:00 |
Features and Benefits |
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Lesson 2: How to Turn Features into Highly-Desirable Benefits |
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00:02:00 |
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Worksheet 2: Features and Benefits |
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00:03:00 |
Headlines |
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Lesson 3: How to Write Gangbuster Headlines |
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00:02:00 |
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Worksheet 3: Headlines |
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00:08:00 |
Calls to Action |
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Lesson 4: How to Write Irresistible Calls to Action |
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00:05:00 |
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Worksheet 4: Calls to Action |
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00:02:00 |
Wrap-up |
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Lesson 5: Wrap Up Your Sales Copy |
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00:01:00 |
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Worksheet 5: Wrap-Up |
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00:07:00 |
Before You Go |
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Finalise Your Copy with the Checklist |
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00:01:00 |