| Introduction | |||
| Introduction to the Four Key Elements of Powerful Sales Copy | 00:04:00 | ||
| What Is Copywriting | 00:02:00 | ||
| How Simple Techniques Help Create Super-Efficient Copy | 00:01:00 | ||
| Copywriting Brief | |||
| Lesson 1: How to Write a Copywriting Brief | 00:01:00 | ||
| Worksheet 1: Copywriting Brief | 00:04:00 | ||
| Features and Benefits | |||
| Lesson 2: How to Turn Features into Highly-Desirable Benefits | 00:02:00 | ||
| Worksheet 2: Features and Benefits | 00:03:00 | ||
| Headlines | |||
| Lesson 3: How to Write Gangbuster Headlines | 00:02:00 | ||
| Worksheet 3: Headlines | 00:08:00 | ||
| Calls to Action | |||
| Lesson 4: How to Write Irresistible Calls to Action | 00:05:00 | ||
| Worksheet 4: Calls to Action | 00:02:00 | ||
| Wrap-up | |||
| Lesson 5: Wrap Up Your Sales Copy | 00:01:00 | ||
| Worksheet 5: Wrap-Up | 00:07:00 | ||
| Before You Go | |||
| Finalise Your Copy with the Checklist | 00:01:00 | ||