Webinar Marketing Write, Design & Market Webinars
Overview
Are you struggling to organize your webinar content? Or the marketing strategies seem dull, cannot reach your targeted audience? Learn about webinar marketing writing and designing from this [course_title] course to make your webinar attractive and reach your target audience.
This [course_title] course will teach you how you can write, design and market your webinar so that you can attract more learners. You will learn about planning your webinar, the structure of your webinar, presentation, content, translation to pitch, delivering, marketing, email registration and landing page. This course will teach you everything about webinars and how you can market your webinar in an effective way.
This course is ideal for online teachers, instructors, webinar instructors, speakers, course designers or anyone who wants to learn more about webinar writing, marketing and designing.
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.
Why study this course
It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.
The [course_title] is fully available to anyone, and no previous qualifications are needed to enrol. All Thames College needs to know is that you are eager to learn and are over 16.
Course Curriculum
| Section 01: Introduction to Webinar Design Course | |||
| Introduction to the Course | 00:05:00 | ||
| Section 02: Getting Started with Your Webinar | |||
| What a Webinar is not! – Watch this First! | 00:02:00 | ||
| The Benefits of Webinars – Why do Them in the First Place | 00:04:00 | ||
| 17 Essential Elements of a Webinar | 00:05:00 | ||
| Simple 15 Step Structure for a Selling Webinar | 00:07:00 | ||
| But How Can I do a Webinar if I don’t have a List? | 00:04:00 | ||
| Five Basic Webinar Mistakes to Avoid! | 00:05:00 | ||
| Section 03: Planning Your Webinar | |||
| What is the Best Time and Day for a Webinar? | 00:03:00 | ||
| Seven Presentation Errors to Avoid | 00:04:00 | ||
| Six Technical Mistakes to Avoid | 00:04:00 | ||
| What’s in a Workbook? | 00:02:00 | ||
| Section 04: The Anatomy of a Webinar | |||
| Introduction to the Anatomy of a Webinar | 00:01:00 | ||
| The Anatomy of a Webinar | 00:03:00 | ||
| The Webinar Welcome | 00:05:00 | ||
| The Webinar Start and the Hook | 00:04:00 | ||
| The Introduction | 00:04:00 | ||
| The Core Content | 00:04:00 | ||
| The Pitch | 00:05:00 | ||
| Questions and Answers | 00:02:00 | ||
| Summary – The Anatomy of a Webinar | 00:02:00 | ||
| Section 05: Designing Your Own Webinar Presentation | |||
| Introduction to Designing Your Own Webinar Presentation | 00:02:00 | ||
| Designing Your Slide Deck | 00:03:00 | ||
| Designing Your Presentation | 00:05:00 | ||
| Key Slides to Include in Your Webinar | 00:04:00 | ||
| Outline Presentation Template | 00:02:00 | ||
| Detailed Webinar Presentation Template | 00:14:00 | ||
| Summary – ACTIVITY | 00:02:00 | ||
| Section 06: The Hook and the Introduction | |||
| Introduction to the Hook and the Introduction Section | 00:02:00 | ||
| The Key Components of the Hook | 00:04:00 | ||
| Establish Credibility | 00:03:00 | ||
| Tell Your Story | 00:06:00 | ||
| Expand on the Big Promise | 00:07:00 | ||
| Dispel Self Limiting Objections | 00:03:00 | ||
| Summary of the Hook and the Introduction – ACTIVITY | 00:02:00 | ||
| Section 07: Core Content and Transition to Pitch | |||
| Introduction | 00:02:00 | ||
| Delivering the Core Content and Transition to the Pitch | 00:05:00 | ||
| Six Steps to Core Content Delivery | 00:06:00 | ||
| Transition to the Pitch | 00:03:00 | ||
| Summary – ACTIVITY | 00:01:00 | ||
| Section 08: Pitching and Beyond | |||
| Introduction | 00:01:00 | ||
| Delivering Your Pitch | 00:10:00 | ||
| Mastering the Close | 00:05:00 | ||
| Optimizing the Q&A | 00:05:00 | ||
| Summary – ACTIVITY | 00:02:00 | ||
| Section 09: Delivering and Marketing Your Webinar | |||
| How Can I Make A Real Impact With My Presentation? | 00:05:00 | ||
| Why Webinar Titles Should Intrigue | 00:03:00 | ||
| How to Deliver a High Energy Webinar? | 00:04:00 | ||
| Two Things You Must Tell Them in the First Five Minutes | 00:03:00 | ||
| The Importance of Telling Stories | 00:04:00 | ||
| The Eight Selling Triggers You Need to Master for a Successful Webinar | 00:08:00 | ||
| Why You Must Not Be Perfect! | 00:04:00 | ||
| How Can I Inject Urgency into my Webinar Marketing? | 00:03:00 | ||
| The Importance of Testimonials and How to Get them | 00:03:00 | ||
| Testimonial Example | 00:01:00 | ||
| Section 10: Webinar Marketing – How to Create an Effective Email Marketing Campaign | |||
| Key Points of a Webinar Invitation Email | 00:06:00 | ||
| Webinar Email Marketing Timetable – Step by Step Timetable for your Marketing | 00:08:00 | ||
| Webinar Email Marketing Audience Segmentation – Secret to a Successful Webinar | 00:04:00 | ||
| Webinar Email Marketing – Types of Emails, Segmentation and Timetable Together | 00:06:00 | ||
| Section 11: Webinar Marketing – Email Templates | |||
| Webinar Marketing Email: 1. Announcement Email | 00:04:00 | ||
| Webinar Marketing Email: 2 Reminder Email | 00:05:00 | ||
| Webinar Marketing Email: 3 Thank You for Registering Email | 00:05:00 | ||
| Webinar Email Marketing: 4 Pre Webinar Engagement Email | 00:02:00 | ||
| Webinar Email Marketing: 5 24 hour and 6 Hour Reminder Emails | 00:04:00 | ||
| Section 12: Webinar Registration and Landing Page | |||
| Webinar Landing Pages – How to Create Your Own Landing Page | 00:05:00 | ||
| Webinar Sign Up Box | 00:02:00 | ||
| Webinar Thank You Page | 00:03:00 | ||
| Webinar Landing Page – Post Webinar Changes Required | 00:02:00 | ||
| Section 13: Summary and Wrap Up | |||
| Putting It All together | 00:04:00 | ||
| What Should You Do Next? | 00:02:00 | ||
| Summary and Wrap Up | 00:04:00 | ||
| Section 14: Additional File | |||
| Additional File | 00:00:00 | ||
| Assignment | |||
| Assignment – Webinar Marketing Write, Design & Market Webinars | 00:00:00 | ||
Certificate of Achievement
Upon completion, you will receive a CPD-accredited certificate recognised globally. Choose from:
Pdf Certificate & Transcript £7.99
Hardcopy Certificate & Transcript £17.99
This certification validates your knowledge and skills, boosting your employability in healthcare.
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