YouTube Channel For Business
Overview
Boost your online presence and build a trending brand for your services and products when you take this course on starting a YouTube Channel for Business course. Over 120 million users look at YouTube every day, and you will be able to find an eager audience for your venture if you learn these tips and strategies when you create your own video channel.
This innovative YouTube Business tutorial provides all the advice and tactics you’ll need to make a marketplace splash in your chosen fields. You will be taught how to create a channel right from scratch, choose and use the best recording equipment for your purposes, add effects and personal touches to your broadcasts, refine your marketing plan, and develop the channel into a trending phenomenon. All the advice and techniques presented here have been sourced from industry experts and prepared for your needs.
Make a move to become a multimedia business mogul by taking this invaluable training now.
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.
Why study this course
It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.
The YouTube Channel For Business is fully available to anyone, and no previous qualifications are needed to enrol. All Thames College needs to know is that you are eager to learn and are over 16.
Course Curriculum
| Section 01: YouTube for Beginners | Introduction | |||
| YouTube for Beginners | Course Agenda | 00:03:00 | ||
| Why Create A YouTube Channel? | 00:05:00 | ||
| Section 02: Create Your YouTube Channel | Getting Started | |||
| Create Your YouTube Channel | Section Agenda | 00:02:00 | ||
| YouTube’s Rules | Terms, Policies & Guidelines | 00:04:00 | ||
| Create Your Channel | Sign Up With Google | 00:03:00 | ||
| Channel Artwork | Banner & Channel Icon for YouTube | 00:07:00 | ||
| Add Your Channel Description, Business Email & Site Links | 00:05:00 | ||
| YouTube Studio Basics | Channel Keywords & Video Watermark | 00:03:00 | ||
| Google Adwords | Link Adwords to Your YouTube Channel | 00:04:00 | ||
| Google Analytics | Create & Add Your Analytics Property ID | 00:05:00 | ||
| Section 03: Video Creation Tools | Equipment & Software | |||
| Equipment & Software for Video Creation | Section Agenda | 00:02:00 | ||
| Video Software Options | Presentations, Recording & Editing | 00:05:00 | ||
| Microphone Options | Select A Microphone to Record Your Videos | 00:03:00 | ||
| Camera Options | Select A Camera for Filming & Recording | 00:04:00 | ||
| Lighting & Background Options | Set Up Your Studio Lighting & Props | 00:04:00 | ||
| Section 04: Create Your Videos | Video Styles, Filming & Editing | |||
| Video Creation Strategies & Tips | Section Agenda | 00:03:00 | ||
| YouTube Videos | Account Verification, Export Settings & Recommendations | 00:05:00 | ||
| Video Types & Recording Styles Overview | 00:04:00 | ||
| Screencast Videos | Filming & Editing Screencast Videos | 00:06:00 | ||
| Talking Head Videos | Filming & Editing Talking Head Videos | 00:05:00 | ||
| Combination Videos | Filming & Editing Combination Videos | 00:05:00 | ||
| Hands on Demonstration Videos | GoPro Filming | 00:03:00 | ||
| Editing Extras | Add Background Music, Images, Logo Intros, Etc. | 00:04:00 | ||
| Create Your Videos | Channel Trailer, CTA Outro & Other Videos | 00:04:00 | ||
| Section 05: Upload Your Videos | Adding & Optimizing YouTube Videos | |||
| Video Uploads & Settings | Section Agenda | 00:01:00 | ||
| Upload Videos to Your Channel | Desktop or Laptop | 00:07:00 | ||
| Mobile Uploads | Add Channel Videos from Your Smartphone | 00:05:00 | ||
| Video Thumbnails | Create & Add Custom Thumbnail Images | 00:03:00 | ||
| Cards & End Screens | Add Video Cards & End Screen Elements | 00:05:00 | ||
| Create Playlists | Create & Add Videos to Playlists | 00:05:00 | ||
| Homepage Layout | Customize Your YouTube Homepage | 00:07:00 | ||
| Section 06: Grow Your Channel | YouTube Growth Strategies | |||
| Grow Your YouTube Channel | Section Agenda | 00:02:00 | ||
| VidIQ | App Download & Overview | 00:07:00 | ||
| Scheduling & Premiers | Schedule Your Video Release | 00:06:00 | ||
| Social Media & Website | Increase Your Views & Subscribers | 00:07:00 | ||
| YouTube Community | Interacting, Comments & Collaborations | 00:06:00 | ||
| Video Discovery Ads | Boost Your Channel Growth | 00:12:00 | ||
| Channel Analytics | YouTube Studio & Mobile App Review | 00:08:00 | ||
| Section 07: Video Marketing Strategies | Funnels & Sales | |||
| Video Marketing Strategies | Section Agenda | 00:03:00 | ||
| YouTube Partner Program | Requirements & Overview | 00:04:00 | ||
| What Are Funnels? | AIDA Model & Video Types for Marketing | 00:06:00 | ||
| Simple YouTube Funnels | Example Funnels For YouTube Videos | 00:07:00 | ||
| Targeted Paid Ads for Promotion | Create YouTube In-Stream Ads | 00:10:00 | ||
| Section 08: Thanks for Joining! | |||
| Bonus Lecture | 00:01:00 | ||
Certificate of Achievement
CPD Accredited Certification
Certification is available –
- In PDF for £2.99
- Hard copy for £8.99
Access
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Number of Units
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