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Certificate in Email Content Writing
Overview
An email can reach an inbox but fail to earn a click. The DMA’s 2025 UK Email Benchmarking Report recorded a 35.9% open rate but a 2.3% unique click rate, showing why persuasive copy matters.
Certificate in Email Content Writing addresses this challenge through 13 units covering business emails, marketing copy, audience targeting, subject lines, campaign sequences, autoresponders and squeeze pages. Learners develop skills for selecting tone, organising ideas and writing messages that guide readers towards action.
With one-year access, this online email copywriting course suits beginners, marketing assistants, owners, content writers and sales professionals. It may support progression towards Advertising Copywriter, Marketing Executive, Web Content Editor or Social Media Manager roles. Enrol with Thames College and write emails that attract attention and inspire response.
Key Benefits Included
► Accredited by CPD
► Endorsed by QLS (Quality Licence Scheme)
► Instant Access
► 24/7 Learning Assistance
► Self-paced learning and laptop, tablet, smartphone-friendly
► Fully online, interactive course with audio voiceover
► Developed by qualified professionals in the field
Learning Outcomes
This course builds email writing knowledge, persuasive copy techniques, subject-line planning, audience targeting and campaign sequencing for clearer business and marketing communication.
By the end of this course, learners will be able to:
► Write clear emails using suitable tone, structure and business language.
► Create focused subject lines that describe email content accurately.
► Organise persuasive marketing messages around audience needs and campaign goals.
► Plan automated email sequences for stronger reader engagement and action.
► Identify suitable recipients, copy fields and appropriate sending situations.
► Review email content for clarity, relevance and consistent positioning.
Who is This Course For?
This online email writing course welcomes learners seeking clearer business messages, stronger marketing copy and better campaign communication across digital channels.
► Beginners learning clear email writing through structured online lessons.
► Marketing assistants improving campaign copy and subject-line writing confidence.
► Business owners creating stronger emails for customers and stakeholders.
► Content writers expanding into email marketing and autoresponder campaigns.
► Sales teams developing persuasive follow-up and audience engagement messages.
► Career changers exploring copywriting, marketing and digital content pathways.
Certification
CPD Certification
After successfully completing the assessment of this Certificate in Email Content Writing course, you can apply for the CPD accredited certificates.
PDF certificate: £9.99
Hardcopy certificate: £15.99
Endorsed Certificate of Achievement from the Quality Licence Scheme
Upon successful completion of the Certificate in Email Content Writing course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of —
► 129 GBP within UK
► 139 GBP for International Delivery — Postal Fees Included
Please Note: Thames College is a One Education approved resale partner for Quality Licence Scheme Endorsed courses
Accreditation
All of our courses, including this course is fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
CPD Accredited
All of our courses meet recognised CPD Quality Standards, supporting high-quality learning and ongoing professional development.
QLS Endorsed
The Quality Licence Scheme (QLS) is a recognised accreditation framework that endorses high-quality, non-regulated training courses across a wide range of industries.
Association of Healthcare Trainers
The Association of Healthcare Trainers (AoHT) supports excellence in healthcare education by helping training providers deliver up-to-date, industry-focused learning and maintain strong professional standards..
UKRLP Registered
UKRLP registration demonstrates commitment to recognised training and education standards, helping organisations build trust, improve credibility, and showcase their presence within the UK learning and skills sector.
Career Opportunities
This course supports learners exploring copywriting, marketing and digital content careers across the UK, although most roles require broader experience, strong portfolios and further training.
► Advertising Copywriter — Average UK Salary: £20,000–£80,000 per year
► Marketing Executive — Average UK Salary: £23,000–£50,000 per year
► Web Content Editor — Average UK Salary: £25,000–£40,000 per year
► Social Media Manager — Average UK Salary: £25,000–£50,000 per year
► Public Relations Officer — Average UK Salary: £22,000–£40,000 per year
► Copy Editor — Average UK Salary: £24,000–£46,000 per year
Course Curriculum
The course covers a wide range of essential topics, including:
► Introduction
► 100 Clicks a Day
► 100 Clicks A Day — Email’s The Cornerstone
► The Attractive Character Overview
► Attractive Character II
► Email Sequence Explanation
► Soap Opera Sequence
► Seinfeld Email Sequence
► Autoresponder and Email Examples
► Squeezing Extra Money from Emails
► Expert Positioning
► What Is a Squeeze?
► Squeeze Page Secrets
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4.8 Average - 13 Reviews
Course Curriculum
| Module: 01 | |||
| Introduction | 00:01:00 | ||
| 100 Clicks a Day | 00:09:00 | ||
| 100 Clicks A Day (Email’s The Cornerstone) | 00:03:00 | ||
| The Attractive Character Overview | 00:10:00 | ||
| Attractive Character II | 00:18:00 | ||
| Email Sequence Explanation | 00:01:00 | ||
| Module: 02 | |||
| Soap Opera Sequence | 00:13:00 | ||
| Seinfeld Email Sequence | 00:11:00 | ||
| Autoresponder & Email Examples | 00:25:00 | ||
| Squeezing Extra Money from Emails | 00:06:00 | ||
| Expert Positioning | 00:18:00 | ||
| What is a Squeeze | 00:05:00 | ||
| Squeeze Page Secrets | 00:08:00 | ||
Certificate of Achievement
Upon completion, you will receive a CPD-accredited certificate recognised globally. Choose from:
Pdf Certificate & Transcript £7.99
Hardcopy Certificate & Transcript £17.99
This certification validates your knowledge and skills, boosting your employability in healthcare.
The Certificate in Email Content Writing is an online course covering persuasive messages, audience targeting, subject lines, autoresponders, campaign sequences and squeeze pages. Learners complete thirteen focused units designed to strengthen business communication and email marketing knowledge for digital campaigns.
Yes, this email content writing course suits beginners, marketing assistants, business owners, sales professionals and aspiring copywriters. No previous marketing qualification is required, although basic English and computer skills will help learners understand lessons and complete the online assessment successfully.
Learners study business language, suitable tone, stakeholder communication, audience selection and persuasive marketing copy. Further topics include subject lines, attractive character concepts, Soap Opera and Seinfeld sequences, autoresponders, expert positioning and squeeze pages for structured email campaigns and promotions online.
Effective marketing emails use a clear purpose, relevant subject line, suitable tone and focused call to action. Writers should understand their audience, organise ideas logically, communicate benefits honestly and keep each message aligned with the reader’s interests and campaign objective.
UK career paths include Email Marketing Assistant, Advertising Copywriter, Marketing Executive, Content Writer, Web Content Editor and Social Media Manager. Employers may also consider writing samples, campaign knowledge, digital skills, workplace experience and additional qualifications when reviewing candidates for roles.
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