| Key Account Management Course | |||
| Module 1: Introduction to Key Account Management | |||
| Introduction to Key Account Management | 00:32:00 | ||
| Module 2: Purpose of Key Account Management | |||
| Purpose of Key Account Management | 00:26:00 | ||
| Module 3: Understanding Key Accounts | |||
| Understanding Key Accounts | 00:28:00 | ||
| Module 4: Elements of Key Account Management | |||
| Elements of Key Account Management | 00:00:00 | ||
| Module 5: What Makes a Good Key Account Manager | |||
| What Makes a Good Key Account Manager | 00:35:00 | ||
| Module 6: Building and Delivering Value to Key Accounts | |||
| Building and Delivering Value to Key Accounts | 00:21:00 | ||
| Module 7: Key Account Planning | |||
| Key Account Planning | 00:22:00 | ||
| Module 8: Business Customer Marketing and Development | |||
| Business Customer Marketing and Development | 00:29:00 | ||
| Module 9: Developing Key Relationships | |||
| Developing Key Relationships | 00:22:00 | ||
| Module 10: The Importance of Record Keeping for Key Account Management | |||
| The Importance of Record Keeping for Key Account Management | 00:18:00 | ||
| Module 11: Internal KAM Aspects | |||
| Internal KAM Aspects | 00:26:00 | ||
| Module 12: The Value Proposition | |||
| The Value Proposition | 00:28:00 | ||
| Assignment | |||
| Assignment – Key Account Management | 2 weeks, 1 day | ||